What is digital marketing?

Digital marketing is a practical activity to promote products and services through digital communication channels, and to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.

What is digital marketing?

Digital marketing is a new marketing model based on Internet, mobile Internet, various communication devices, mobile applications, APP, android applications and ios applications. And digital marketing is also one of the most effective and economical marketing modes. It has a good effect on enterprises to explore new markets and tap new consumers. Digital marketing is not only a new technology marketing model, but also includes target marketing, direct marketing, decentralized marketing, customer-oriented marketing, interactive marketing, remote marketing, virtual marketing and direct customer participation marketing. It is also the main marketing method and development trend of enterprises in the digital economy era. The digital marketing companies that do well in China are chinapex, China, Youyi Interchange and so on!

What is digital marketing?

Digital integrated marketing is based on information network (mainly the Internet), which has three main meanings:

1, the unity of information dissemination: that is, enterprises speak with one voice, and consumers get the same information from any media.

2. Interaction: that is, meaningful communication between companies and consumers, which can quickly, accurately and personally obtain information and feedback information.

3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to achieve overall marketing.

Many companies have adopted this method, for example, Ou Shi (Beijing) Technology Company, Didi Taxi, Baidu and so on.

What does digital intelligent marketing mean?

Digital marketing is based on information network (mainly Internet), which has three meanings:

1, the unity of information dissemination: that is, enterprises speak with one voice, and consumers get the same information from any media.

2. Interaction: that is, meaningful communication between companies and consumers, which can quickly, accurately and personally obtain information and feedback information.

3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to achieve overall marketing.

China Merchants Express has done a good job, so you can learn about it. . .

What does digital intelligent marketing mean?

Data precision marketing refers to the establishment of personalized customer communication service system based on precise positioning and relying on modern information technology, so as to realize the measurable and low-cost expansion of Zhang Zhilu, that is, enterprises need more accurate, measurable and high-return marketing communication, pay more attention to results and actions, and pay more and more attention to investment in direct marketing communication. The data precision marketing effect of China Merchants Express is not bad. You can learn more information on their home page.

What does digital intelligent marketing mean? Who can introduce it?

Generally, it is a strategy of digital marketing through the comprehensive integration of traditional network, mobile client and PC Internet ~

What is digital marketing?

The so-called digital marketing refers to a marketing method to achieve marketing goals with the help of the Internet, computer communication technology and digital interactive media. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and economical way.

Digital marketing is an advanced marketing activity based on clear database objects and through digital multimedia channels, such as telephone, SMS, e-mail, e-fax, network platform, etc. To achieve accurate marketing and quantifiable marketing effects and data.

Digital integrated marketing, digital media marketing, what is digital marketing and what is digital marketing?

Digital integrated marketing is based on information network (mainly the Internet), which has three main meanings:

1, the unity of information dissemination: that is, enterprises speak with one voice, and consumers get the same information from any media.

2. Interaction: that is, meaningful communication between companies and consumers, which can quickly, accurately and personally obtain information and feedback information.

3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to achieve overall marketing.

What does digital precision marketing mean?

Because of its large data base and strong universality, big data can be used for market analysis to achieve the purpose of precise marketing.

What is digital marketing 10?

What is digital marketing: digital marketing mix

On April 2, 2008, IBM entered Second Life and owned a large piece of private real estate in its virtual world. IBM said that this move is mainly for the promotion of corporate brands. After the transition, it will consider extending the land use right to their customers or members. At about the time of H&, the American tax agent H & ampr also established H&; R block island, with many tax experts, can provide tax advice at any time; There is a hall dedicated to the video presentation of company business introduction; In addition, a special lottery number is attached, and visitors can get a discount of 70 dollars to buy the company's products. ...

Thanks to science and technology, technological platforms such as Second Life are increasingly influencing and enriching people's daily lives. At the same time, it is also more and more deeply involved in the changes in the business field, giving enterprises more opportunities and challenges. The arrival of digital media era has redefined the essence and connotation of marketing, from the initial advertisement display and search tips of portal websites, to the later e-mail and virus marketing, to the later video embedding mode and mobile platform, and to the present digital billboards and IPTV (Network Communication TV). If the previous sales model was one-way brand expression, or "tell it widely, I want to tell you", then in the digital age, it has turned to two-way interactive participation, or "I love you very much, I want to find you". As Kent Wertime, president of Ogilvy Interactive Marketing Asia Pacific, said, "For traditional advertising, it is easy to make your brand a household name in a short time, but you don't know the people you are in contact with and lack deeper interaction. This traditional advertising model has been close to one hundred years, and this problem has not been well solved. Although digital means are scattered, it is easy to grasp the people who are in contact, interact well and have a low cost. " No matter what means and channels are used in the traditional advertising mode, the content is ultimately expressed through a fixed image, while digital marketing can use websites, mobile phones, games, blogs, podcasts, communities, outdoor media and so on to present creativity in an eclectic way. As long as the topic is interesting enough and the technology is guaranteed, the target audience can continue to receive information and enjoy it without being limited by time, space or even platform. It is not difficult to find that digital marketing has dwarfed and eclipsed traditional sales methods.

Although we are no strangers to the wave of digital marketing, to a certain extent, we H& have started a lot of practice-just like IBM, H&, etc. In China, there are countless successful cases of digital marketing. For example, the early "backyard boy" and "fairy sister", the mid-term "blocking Wang Laoji incident", "online delivery of Coca-Cola torch", and the recent "growing vegetables" and "grabbing parking spaces", but even so, we are still in the exploration stage of digital marketing. This is manifested as follows: on the one hand, there are almost no books systematically introducing digital marketing in existing bookstores, on the contrary, there are various books on word-of-mouth marketing, event marketing, detail marketing, telephone marketing, network marketing and so on; On the other hand, digital technology is also changing and developing rapidly. Web 1.0, which was popular yesterday, is web2.0 or even web3.0 today. The rise of 3G today may be upgraded to 4G and 5G tomorrow.

Therefore, when Kent Wotaim and Ian fenwick published Ogilvy's Views on Digital Marketing, we dare not say that this book must cover all aspects of digital marketing, but at least we can be sure that it is one of the few excellent books that systematically sort out and comment on digital marketing at present. In the book, Kent Wertime and others guide us to the direction of new media and digital marketing-what is the new media trend that marketers should grasp most? What are the new rules of digital marketing? How to use digital media channels to increase consumer input, and what channels are there at this stage? How to decide which digital media to use and measure the effect of digital marketing? In order to ensure success, what mistakes may be made and what mistakes must be avoided ... The answers to these questions will be revealed through this book.

Kent Wotaim believes that digital marketing is the result of marketing evolution. "When most of the company's marketing activities use digital media channels, the change takes place." This is the division of digital marketing from the physical (media) level. That's just >>