Measures to improve personalized information push service

1. Establish a "personal library" for readers.

The library should effectively integrate artificial intelligence, statistics, database technology, network information acquisition technology, machine learning and neural network in search engine technology, realize an intelligent "personal library" integrating automatic information collection, semantic understanding, text mining and intelligent search, and embed it in the browser at the same time. In the "personal library", readers can manage their books and articles by catalogue, collect, mark, edit, add comments and comments on articles of interest, and keep useful information at any time; Book borrowing due reminder, and book reservation function; Book-related evaluation and other readers' reading experience; Share, interact and comment on data with others, set the reading rights of articles, share good articles with others, and of course, view and subscribe to good articles collected by others. The system will automatically push articles of interest according to readers' hobbies or through intelligent analysis. Readers can watch and collect all kinds of multimedia, such as online learning videos, library training videos, audio, speeches and so on.

Each user has his own personalized library interface, which contains the content settings that readers are interested in, such as the expiration reminder of books borrowed by readers, the list of commonly used databases, the recommendation of books related to research direction, personal collection, subscription information, friends list, download of commonly used tools, subject question bank, popular science knowledge, picture collection, my comments and so on. To show readers what they are interested in, so that readers don't have to look for what they need on the library homepage. It saves readers' time cost and improves the utilization rate of library resources.

2. Analyze and study readers' behaviors, and capture readers' reading needs in real time.

Based on the behavior data generated by readers in the process of using the library, such as borrowing and returning records, accessing contents, browsing logs and searching keywords, browsing information, recommending books, etc. , and combined with the related attributes of readers, this paper analyzes and studies readers' behaviors, captures readers' reading needs in real time, and provides detailed and classified personalized information services. If readers have difficulty in selecting keywords when searching for documents, the intelligent service platform will push relevant keywords to readers to choose through the "co-occurrence words" thesaurus; When readers conduct interdisciplinary research, they will provide relevant and interdisciplinary documents to readers in time through systematic analysis and judgment. When readers search for a research hotspot, the system automatically recommends relevant literature; Strengthen the management of literature lending and circulation, and consult with the readers who are reading the literature for some documents that have been lent and kept by readers, so as to avoid the waste of literature information resources caused by the fact that the literature has not been effectively used and left in the hands of one reader; Analyze and predict readers' retrieval history, aggregate other readers, and think that their fields of concern or research are the same or similar, and automatically recommend them to other friends of readers, including experts in this field, so as to provide readers with faster ways to communicate with people in related fields and obtain useful knowledge.

3. Develop diversified information push channels.

The library can use the existing communication channels to provide readers with information push in various ways, such as e-mail, SMS, WeChat, QQ and "personal library". Readers' own reading habits, reading environment and reading terminal determine the information push channel to a certain extent, and also determine the success rate and effect of personalized information push.

At present, WeChat public platform is a relatively fast way to push information, which can send any form of information to a single user, a group of users or all users, and can also carry out interactive communication and information interaction. At the same time, the platform realizes one-to-many information broadcasting. Once the user replies, it becomes a one-to-one mode, which has nothing to do with the third party and is very private, which can facilitate readers' fact consultation and feedback information.

We can use WeChat official account to provide subject librarian service. The responsibility of the subject librarian is to collect and provide information services for the related subjects. First of all, the library literature information push. Subject librarians should regularly publish the latest information of the library and push library and information publications to researchers on time. The second is the promotion of new books and periodicals. Subject librarians recommend library resources to researchers, and timely push information such as new book notice, newly purchased digital resources recommendation, and newly opened test database recommendation. The third is the push of subject information. Subject topics can be formed according to keywords such as subjects and majors. Selecting topics automatically and pushing the latest subject information to researchers through WeChat are beneficial for subject librarians to obtain the latest trends and scientific research information in time. The fourth is the push of reading guidance service. The library uses WeChat to introduce the basic situation, service items, common resources, characteristic resources and related links of the library.

Carrying out information consulting service, using the characteristics of WeChat that it is not limited by time and space, librarians can answer readers' questions anytime and anywhere, and solve the problems encountered by readers when using library resources in time. The first is to ask for advice. General information such as opening hours, borrowing rules, service items, original text delivery, lecture training, etc. , and consult the library bibliography, personal borrowing and other information. The second is real-time interactive reference consultation. Subject librarians can provide 1 answer to highly specialized questions such as subject novelty retrieval, thematic consultation, information inquiry and subject tracking, and answer different queries through different combinations of words, sounds, pictures and videos.