Joke Collection Website - Public benefit messages - How can China Life effectively reach lonely customers?
How can China Life effectively reach lonely customers?
1. Establish a perfect customer information management system, comprehensively record and analyze customers' basic information, hobbies and contact information, and provide data support for targeted promotion of products and services. Carry out publicity and promotion activities through various channels such as telephone, SMS, WeChat official account, email and offline activities. Carry out special services, especially for the needs of the elderly, conduct regular home visits, and provide home-based care services including life care.
2. Use social software and emerging media, WeChat friends circle, Weibo and Tik Tok to interact with customers in a way that is closer to the trend of the times. Encourage employees to actively participate in community activities and volunteer social welfare activities, improve the company's social image and popularity, and at the same time be able to reach more potential customers.
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