Copywriting video production tutorial

Copywriting video production tutorial is as follows:

1, the theme is clear.

The purpose of defining a theme is straightforward, that is, to find out what you are writing to the target audience and decide the theme of the script according to the audience's needs. How to write a short video script

2. Establish a framework.

After determining the basic theme, it's time to start building the script framework. The core of this framework is story, which includes people, scenes and events in the form of stories.

Because the script we are currently writing is aimed at short videos, we need to set a relatively bright picture similar to inverted sentences and conflicts in limited words to highlight the problem.

3. Fill in the details.

They all say that "details determine success or failure" and short videos. A good short film and a bad short film may be the same as the story outline. The real difference lies in whether the details are moving. If the theme is trunk, the frame is branches and the details are leaves, we can use leaves to judge whether the tree is healthy or not.

Details can enhance the audience's sense of performance, mobilize the audience's emotions and make the role more full. After determining the details that need to be executed, please consider which shot to use to present, and then write a very specific snapshot script. Details are also an important branch of arousing the audience's emotions. The detail here is the sub-shot of the short video. Sub-shot scripts convert text into pictures that can be directly represented by shots. Story board usually includes picture content, scene, photography skills, time, lens position, sound effects and so on.

A short video script plan has been basically completed, which can meet the above three points. For the marketing team, script is an important tool to improve efficiency, ensure the theme and save communication costs.