How to create a copy of home products?

On May 20th, the day when you dare to say your love, Oupai Wardrobe and Tianyi Research Institute jointly launched the "520 Custom Space Love Letter" activity. A different H5 will take advantage of this situation to play in outer space. Ou Pai specially customized a satellite for love, numbered TY 1-03, with 52 words of love engraved on it. It was launched by a long-range secondary rocket at Jiuquan Satellite Launch Center on September 20 18, and finally circled in space 500 kilometers away, so that love and the satellite could last forever in space. Next, let's take a look at the specific content of the copy:

1, love you, let the whole universe witness.

2. Can I really love you? Sure!

When people look up at the starry sky, they witness our love.

I miss you very much recently. Try your best.

5, life is so bitter, you still live in my sweet heart.

6. Why did you hurt me?

Hurt you what?

I like you so much.

7. The fallen leaves come back to their roots, and I am yours.

8. Loving you will be witnessed by the whole universe.

9. I love you in my heart and write it on the "stars".

10, our love is an unforgettable "star"

The H5 advertisement of "520 Customized Cosmic Love Letter" uses the combination of "festival elements+brand or product elements" in copywriting skills. 520 says that love has a natural fit with the brand connotation of "home, love and Europe", which is very common in hot spots. Coupled with the creativity and emotional warmth and resonance of space love letters, the two are just right. With the help of H5, it seems far away and reasonable to confess to outer space. In hot spots, you can try to use the copywriting skills of "holiday elements+brand or product elements" to increase the emotional resonance between customers.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).