The activity plan planned by Shuang 1 1

In order to ensure the scientific and orderly activities, we need to make an activity plan in advance, which is actually a written plan for the related factors of the activities. What are the characteristics of an excellent activity plan? The following is the activity plan (generally 5 articles) planned by Shuang 1 1 for you. I hope it helps you.

The activity plan planned by Shuang 1 1 Shuang 1 1 is a festival that e-commerce must compete for over the years. The publicity of the event is strong, there are many participating brands, and the activities are rich in forms. As an offline shopping mall, we need to grasp the concept of "Double 1 1 Shopping Carnival" and launch winter clothes promotion when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting the characteristics of physical stores.

I. Theme of the event

Double 1 1 Armageddon-XX Department Store opens China Shopping Festival!

Second, the activity time

20xx 1 65438+1October 8th (Saturday)-165438+1October/day (Tuesday) ***4 days.

3. Gift-giving place: next to Breguet Home Textiles on the third floor.

III. Contents of activities

Xx department store 165438+ 10/01unprecedented strength, heavy attack, declared war on e-commerce, more favorable than online shopping!

1, breaking news: 10 yuan cash gift certificate is here, let's see if you can grab it! ! !

How to get coupons: ① Get them through "double 1 1" SMS; ② Pay attention to the official WeChat of "xx Department Store" and reply "1" to get the electronic coupon, with which you can get the paper gift certificate; 3 directly use VIP card to get it; Each ticket collection method is limited to 2 tickets per person;

Gift certificates can only be used in xx Department Store 1-3F, except for gold jewelry, watches and glasses, special prices, rental counters and express counters;

Gift certificates are not allowed to be used across counters. There is more than one coupon at 100, more than two coupons at 200, and two coupons for a single item.

The gift certificate is used once, without change or cash, and is collected by the cashier at the cashier's desk;

The counter that should be marked with "receiving coupons" or "not receiving coupons";

Collection time:165438+1October 4th to165438+1October1. Use time: 165438+10.8 to 65438+10.0/65438.

Place to collect coupons: the main service desk on the first floor of xx Department Store.

2, against the double eleven, shopping to the end.

During the activity, anyone who pays cash for shopping at 1-3F xx department store can get a multi-level gift from 500 yuan, and the receipt can be accumulated in full on the same day, which is invalid the next day. A receipt cannot be divided into zero. Gifts are subject to the real thing, and the quantity is limited. Does not involve gold jewelry, watches and glasses, rental counters, special prices, special express counters.

Fourth, gift setting.

1, send coupons above xx.

2. Send food stamps above 2.xx.

3. Send exquisite small gifts over xx.

Activity Plan II planned by Shuang 1 1 Activity Purpose:

Double 1 1 is a festival for e-commerce over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline physical mall, we need to grasp the concept of "double 1 1 shopping carnival" and carry out winter clothes promotion activities when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting its characteristics. Activities are integrated from department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique and attractive shopping carnival experience.

Activity time: 1 1.7 to 1 1.

Activity content:

Discount promotion:

1, double 1 1 Big-name beautiful clothes to wear: 500 yuan minus 200 yuan in autumn and winter department stores.

2. Double 1 1 big-name cosmetics for you to choose from: big-name cosmetics (Olay, L 'Oreal, L 'Oreal, DHC) are all above 400 yuan, but not in 80 yuan. Double 1 1 Super Skin Care Set is as low as 30% off!

Activity details:

(1)165438+1October1to 10, the official wechat officially launched the ticketing activity. Customers only need to pay attention to the official WeChat, click on the ticket-grabbing page, and they can choose discount gift certificates of 30 brands, and then double-click to get coupons (each coupon automatically generates a discount code).

(2) Each person and each brand can only receive 10 card.

(3) On the day of double 1 1, customers can enjoy the discount of 50 yuan, 30 yuan and 20 yuan after the discount of the corresponding brand with the coupon discount code.

(4) Only one coupon can be used for a receipt.

Remarks: the starting point of discount coupons is determined according to the actual customer unit price of each brand, and the full discount is borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.

2, diaosi counterattack white, completely defeated! 0. 1 1 yuan, 1. 1 yuan, 1 1 yuan,10 yuan hot grab super items!

165438+1from October 7 to 1 1 daily, only 0. 1 1 yuan,1./yuan,// Each model is limited while stocks last. Micro-store online payment can be successfully killed!

Single product suggestion: 0. 1 1 yuan (8.5% discount for pastry king, 20% discount for Hakka, 7.5% discount for Yuxian and 30% discount for bread paradise),

1. 1 Yuan (supermarket environment-friendly tableware box, handkerchief paper/strip, potato chip set, the price is around 5 yuan)

1 1 Yuan (comfortable bath towel, 2-piece Korean queen mask, fabric furniture cute rabbit, the price is around 30 yuan).

1 10 yuan (comfortable quilt, pillow, price around 250 yuan)

Remarks: Estimated cost 1300 yuan. (Food stamps are sponsored by merchants)

Category marketing: Shuang 1 1 is a large-scale promotion activity of the shopping mall 1 1, and all categories should carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single products need to be highlighted, and matching and warm recommendation need to be added in the channel light box and counter shopping guide.

(1) Winter clothes (thick clothes, coats)

(2) autumn and winter accessories (scarves, hats)

(3) Bedding and winter quilt

(4) Supermarket products for the Winter Hot Pot Festival

vip marketing

VIP recruitment: Shopping mall 500 yuan can get a VIP card for free if it spends more than 5,000 yuan a day, and it can be upgraded to a diamond card if it spends more than 5,000 yuan a day.

1, double 1 1 VIP customers are free: double 1 1 arrive at the store on the same day, and you can get designated hot drinks in xx sweetheart drinks. (Opening sponsorship, free of charge)

2. Double 1 1 VIP customers can play for free: Diamond card VIP card can take children to XX amusement park for free.

Program of activities planned by Shuang 1 1 3 I. Background of activities:

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. Around 20xx 165438+ 10/010, many merchants launched a 50% discount promotion on Taobao, and 2 1 10,000 people snapped it up collectively, and 150 well-known brands participated. The single-day turnover is 936 million!

Second, the purpose of the activity:

Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

Three. Activities:

2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!

Fourth, the activity analysis:

At present, there are 79 models in our store, of which 55 models are 2.5 times the ex-factory price, 22 models are 2 times the ex-factory price, and 2 models are on sale at 0.76 times the ex-factory price of 65438+. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is expected that there will be no commission loss of more than 5% in the "Double Eleven" 50% discount activity.

On the day of "Double Eleven", the expected turnover is 654.38+0 billion, and 80% of the sales are concentrated in 20% of the hypermarkets. We belong to the category of 80% small and medium-sized stores, and * * * shared the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.

Five, teamwork:

Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discounts set by the matching price reduction and third-party discount software, reply to the webpage about Taifeng Home Textiles on the Internet, and publicize the store's Double Eleven activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities.

Shipper: Get the goods ready and contact the courier company in advance to prepare.

The activity plan planned by Shuang 1 1 Activity theme:

XX Beauty Salon and your Double Eleven Singles Day.

Activity time:

20xx 1 1.05— 1 1。

Active object:

All new and old single customers

Activity purpose:

Singles' Day should of course let single customers enjoy the warmth and enthusiasm of beauty salons. It coincides with the late autumn season, and beauty salons can launch promotional items that are popular with female friends, such as hydrating, anti-drying and repairing, according to skin problems in autumn and winter. I hope I can build a harmonious and warm communication platform with my customers with the help of 20xx Double 1 1 Singles Day, and also bring more new friends to my beauty salon and improve its sales performance.

Activity content:

1. Members of beauty salons can get discounts and skin care experience coupons with their membership cards. If the score in the membership card reaches 500 points, you can experience a moisturizing and hydrating project in the store for free with your membership card.

2. Non-member customers who spend over 288 yuan in the store during the activity can directly enjoy a 28% discount and give skin care samples provided by beauty salons.

Precautions for activities:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

Double 1 1 5 activity plan

After market research and statistics and years of retail experience in specialty stores, most of us are customers who have just bought a house or newly renovated it. However, at present, the general retail stores in Zhida account for less than 10% of the market, and there are still many potential consumers who have never been to Zhida home furnishing fabric shop. Therefore, this promotion is aimed at consumers who have just bought a house, attracting them to the store with exquisite gifts, and then enhancing their desire to buy with the "value package", and finally the transaction is successful.

Second, the time of the incident:

20xx165438+1October1-20xx165438+1October 20th.

Third, the purpose of the promotion activities:

1, so that consumers can quickly understand and contact Zhida Home Cloth Store.

2. Improve the sales performance of Zhida Home Store.

3. Enhance the popularity and reputation of Zhida household fabric brand.

4. Promote the brand core value of "home-based care experts".

Fourth, the theme of the event:

V. Promotion objectives:

1. Target market targeted by the activity: new real estate, wedding photo studio.

2. The main target of promotion: the house being renovated, the new house that just got the key, the newly married house, and the old customers who often introduce new customers.

Six, promotional activities steps:

1. The exclusive store distributes leaflets and coupons to new owners.

2. The owner of the new building will get a beautiful gift free of charge in the monopoly with the coupon and any owner's certification documents.

3, the owner to fill in a data file table.

After completion, the salesperson will introduce the general situation and products of this store.

VII. Contents of promotional leaflets.

1. With the voucher, you can get a set of "personalized coffee utensils" from the local Zhida Home Furnishing Store 138 yuan for free.

Tip: Please show a copy of the purchase contract of the property when you collect it. (Time: 20xx May1~ September 3 1)

2. Customers can enjoy a 15% discount with the promotional leaflet or service passbook of Zhida Home Furnishing Fabric, except for special products.

Note: The exclusive stores participating in the promotion activities must ask the customers who receive the gifts to fill out the questionnaire and send it back to the company. Thanks for your support.