Why do e-commerce platforms favor SMS marketing so much?

As we all know, SMS marketing is actually not enough. E-commerce players are mainly used directly because they are cheap. Their main role is not promotion, but customer experience and old customers.

For Racine, short messages no longer work, and the effect is particularly poor.

According to our tracking results, the conversion rate of sales is less than 0.5%, which is far from meeting the requirements, and telephone sales are not good, let alone text messages.

However, why is the platform still using SMS? Actually, it's not important, but it should be put in various places. This is the plan stipulated at the promotion meeting. How many people, how many and how often do you want to play text messages? Television, plane and self-media have all been moved up.