Pinduoduo popularized the formula of scale reduction.

The formula of bidding deduction for promotion in Pinduoduo is as follows: Deduction amount = bidding amount * clicks, where the bidding amount is the bid per click set by the merchant, and the clicks refer to the number of times that the user clicks the promotion link to enter the product details page. Pinduoduo's promotion bidding fee is charged according to the number of clicks, and merchants need to set an appropriate bidding amount to control the promotion fee. The more clicks, the higher the deduction amount.

1. Pinduoduo promotion bidding deduction formula:

The formula for bid reduction popularized by Pinduoduo is as follows:

Deduction amount = bid amount * clicks

Among them, the bid amount is the bid per click set by the merchant, and the number of clicks refers to the number of times the user clicks the promotion link to enter the product details page.

Pinduoduo's promotion bidding fee is charged according to the number of clicks, and merchants need to set an appropriate bidding amount to control the promotion fee. The more clicks, the higher the deduction amount.

It should be noted that the promotion expenses in Pinduoduo are not only related to the bid amount and click volume, but also influenced by other factors, such as product quality, promotion time and promotion location.

Therefore, when formulating promotion strategy and bidding strategy, multiple factors need to be considered comprehensively in order to achieve better promotion effect and cost control.

Second, Pinduoduo's role in promoting bidding:

The role of promotion bidding in Pinduoduo is to influence the exposure and display effect of promotion and the position of bidding ranking.

By setting appropriate promotion bids, we can gain more exposure opportunities on the Pinduoduo platform, and let the advertisements of commodities be displayed to users in search results pages, product details pages and other positions, so as to improve the exposure and click-through rate of commodities.

Promotion bids can also affect the competitive ranking of promoted positions. Under the same promotion conditions, the higher the bid, the more likely it is to get a higher position display and attract more users to click on it.

A higher competitive ranking helps to increase the exposure of goods, improve the purchase conversion rate and sales volume.

Therefore, it is very important to set a reasonable promotion bid in Pinduoduo to improve the exposure and sales effect of goods, and it is necessary to formulate appropriate promotion strategies according to the competition, market demand and budget of goods.