Knowledge paid copy 2: How to write a violent drainage text with great lethality

Writing skills of knowledge-paid violent short stories

First, the drainage ideas of knowledge paid products

The difference between sales copy and drainage copy;

Sales copy is the copy of product introduction page, which makes users who enter this page have the impulse to buy directly after reading the copy.

Drainage copywriting is our dry knowledge published on today's headlines, big fish and other self-media platforms, and the purpose of these copywriting is not to clinch a deal, but to attract users' interest and finally realize your potential.

There may be only one sales copy, or there may be several drainage copies.

Therefore, the purpose of drainage copy is to grasp the potential, gain users and attract users' attention. Pay attention to the future transaction through sales copy.

Second, the length of the copy.

Usually, the sales copy of the product page needs to be planned from the aspects of digging pain points, lecturer background, product details and so on. And the number of words written is often more than 3000 words.

So does the drainage copy have to be so long?

No, the drainage copy may be written every day, usually about 1000 words.

Many people will think that short stories are easier to write than long stories, after all, there are fewer words!

You are wrong to think so. It is precisely because of the small number of words that you need highly concentrated words, and your language must be more penetrating.

Friends who have heard the trilogy of writing heady short stories I shared should know that the requirements are very strict.

But I still suggest that beginners learn short stories first.

Because, from the psychological level of people's fear of difficulties, he will think that short words are less and easier to use, so that he will not completely scare himself away from the beginning!