How to protect customers when selling clothes?

Question 1: How do clothing salespeople protect customers? Although some people don't pay much attention to birthdays, they are very happy to receive friends' blessings on their birthdays. Sometimes it may just be a short message, but at least it will make people feel that you have me in your heart. Everyone likes to be valued and paid attention to. For example, a company is like holding a marketing meeting for clothing salesmen. If you can give him a little surprise and publicity, he will be surprised and happy. This small move will also make other clothing agents see it in their eyes and be moved in their hearts. The effect is absolutely beyond imagination. There are also happy events such as clothing agents getting married and having children. Clothing sales staff should go to the scene to congratulate as much as possible, and it is best to win the attendance of some company executives to show their attention. This not only gives the clothing agent face, but also makes the clothing agent feel valued. The appearance of senior leaders will add luster to him, and of course he will be grateful and moved. If the clothing agent unfortunately encounters the death of a loved one, I am sick, etc. Clothing sales staff should call Hou as soon as they know the news, but the phone should be concise because clothing agents are often in a bad mood and have no intention to talk more. After a simple condolence, sincerely and positively express to him: Don't worry about business matters in the future, please take care of your family affairs first. Then you can hang up, and the clothing agent agrees to remember your concerns outside of business. How to maintain customers and achieve a win-win situation ―― Personalized customer maintenance for clothing salespeople? Clothing sales staff should always pay attention to the opportunity of customer maintenance according to the customer's personality characteristics. For example, if a clothing salesman finds that he and a clothing agent have the same hobby, he can often talk a few words intentionally or unintentionally, and help a clothing agent collect health articles in this area when he knows that he has some chronic disease, so as to strengthen the relationship between them through such dribs and drabs. How to maintain customers and achieve a win-win situation ―― Customer maintenance in large-scale marketing activities? For example, opening a new clothing store is a very important moment for clothing agents, as is recruiting lower-level dealers for meetings and organizing promotional activities. At this time, clothing agents learn to be as busy as a bee and sometimes feel at a loss. At this time, he is like fighting on the battlefield. At this time, if he can give his clothing sales staff positive work encouragement and go to the scene to work with him, he will be grateful and moved. Because friendship on the battlefield is the strongest friendship, it is the best opportunity to fight side by side with clothing agents. During this period, clothing salesmen must work tirelessly and overworked, which can greatly narrow the psychological distance with clothing agents. When the clothing agent recalls this passage afterwards, he will think: We were together at that time! This will make the future work easier.

Question 2: How do garment enterprises maintain customer relationship? To truly protect customers, we must recognize and support the brand's sales policies from the inside out, fully mobilize personal efforts and charm, and give emotional care and satisfaction to dealers in addition to the sales policies explicitly stipulated by clothing enterprises, so as to win a * * * victory in marketing a good customer relationship maintenance system. When it comes to customer maintenance, most people will think that it is to eat, drink and sing K with the clothing agent of the dealer to maintain this friendly relationship. Some garment enterprises only focus on developing and attracting new customers, while ignoring existing customers. As a result, the loyalty of customers at all levels to the brand is greatly reduced, and a large number of customers are lost. So how should clothing enterprises maintain customers and achieve a win-win situation? To truly protect customers, we should recognize and support the brand's sales policy from the inside out, fully mobilize and use personal efforts and charm, give emotional care and satisfaction to dealers, and market a good customer relationship maintenance system to achieve a win-win situation. Pay attention to weakening the working atmosphere and strengthening the emotional impression when making a phone call. The content of the phone call should be based on caring and consideration, real concern, and never let people feel hypocritical. Regular field trips. It is best to visit the clothing agent regularly as far as possible, which can reflect the importance that the clothing enterprises attach to him. When visiting, they can bring some small gifts with low value but practical value to the clothing agent. Second, he should bring greetings from the top executives of the clothing enterprises he knows, and even gifts from the clothing enterprises. Third, it is best to have some practical training, such as shopping guide skills, special exhibition and so on. Let the clothing agent see these tangible things and make him feel that he has gained something before he looks forward to your next visit. Major festivals are also a good opportunity to maintain customer relations and achieve a win-win situation. You can send a small gift or send a congratulatory letter. Although it is quite small, there is really a lot of knowledge in it. In fact, a mistake that people sometimes make easily is sending messages of blessing in groups. People will know that this is a mass, which also forms a kind of visual fatigue. We should stand in the perspective of clothing agents, write every short message with appropriate sentences, and let them feel real concern. As for the gift, it doesn't need to be too expensive, but it's best to add an allusion to set off the value of the gift, such as what the leader brought back to you on a business trip. To shape value. This is the so-called courtesy is light and affection is heavy.

Question 3: How to maintain old customers 1 and seasonal greetings in clothing sales;

2. Inquire about the wearing experience or wash and maintain the purchased goods in time;

3. Prompt the customer to be fined for changing the product or store information.

Question 4: How to maintain the clothing brand VIP customer VIP (very important person) As the name implies: very important person; We call them distinguished guests. VIP customers pay more attention to brand than ordinary customers, and the probability of transaction rate and joint sales is greater. They often patronize our brand, which can be said to be the pillar customer base for stable sales of counters. Of course, not all brands must establish a VIP system, such as H &；; For brands such as M and Uniqlo, which have low unit price and mainly rely on passenger flow, the establishment of VIP system is not only time-consuming and labor-intensive, but also the impact on their performance is difficult to estimate. But for those brands with higher unit price and greater brand added value, the significance of VIP is obvious. So how to maintain VIP? I think we should first really understand the needs of VIP customers and create surprises; In the process of VIP maintenance, some brands take it for granted that they can be satisfied by providing services and gifts for VIP. I have encountered two cases: a high-end men's wear brand organized VIP feedback activities at the end of the year, so it spent a lot of money to make a large number of brand magnet calendars, and told VIP to collect exquisite gifts at the counter through SMS. As a result, when some customers came to the counter to see the so-called exquisite gifts, they never appeared again. Obviously, the difference between the customer's expectation and the actual gift is too big, which greatly reduces its brand image and has the opposite effect. There is also a mid-range casual shoes brand in third-tier cities. The proprietress experienced the service of kneeling to try on shoes in a high-end shopping mall in Japan (the waiter knelt on the ground to try on shoes for customers), and felt good, so she decided to promote this service for VIP in her own specialty store. As a result, many VIP customers feel uncomfortable after only trying for a few months, and the transaction rate is low. Some customers began to try other brands because they were not used to service. The above two cases failed because they were not completely based on the understanding of VIP needs, and the services and gifts provided were too high or too low, which led to the opposite effect. Understand the characteristics of VIP customers. Customers of different genders, ages and levels will have different needs. Careful analysis of customer base is very helpful to effectively maintain VIP. For example, the way of making profits through discounts is much more attractive to women than men, and elderly VIPs are also more interested in health-related activities than young customers. I planned a weekend event in go on road trip for a VIP of an outdoor leisure brand in Shandong. Therefore, the customer's participation is very high and the activity has a good response. The franchisee immediately copied this activity to another commercial brand he also operated. As a result, even the organization of the event became a problem because of the small number of VIP registrations, and the effect was greatly reduced. This is because VIP customers of outdoor leisure brands love outdoor sports, so outdoor activities are their own fun; However, customers who are used to wearing business brands are generally not keen on outdoor interaction, which leads to their low enthusiasm for participation. We suggest that brands must fully consider and analyze the characteristics of customer groups when planning VIP maintenance methods to ensure the effectiveness of maintenance. By analyzing the purchase records of VIP customers, we found that many brand franchisees and supervisors are particularly sensitive to data, and analyzed a large number of sales data and inventory data; Most brands ignore the analysis of VIP customers' purchase records, which makes them miss a lot of effective information. We have made this diagnosis to the sales staff of hundreds of stores: write down the favorite colors, clothes sizes and accepted price segments of the 20 most important VIPs; As a result, only a few shopping guides can basically answer accurately. In fact, a detailed analysis of VIP customers' purchase records can sum up their wearing size, acceptable price range, favorite color, favorite style, purchase frequency and wearing habits. With this information, we can easily master VIP. For example, when many brands send new product information to VIP, they will always publicize in general: welcome to see new products; However, the effect of this information is often unsatisfactory. Through past experience, we found that targeted and specific SMS content can often increase the probability of VIP customers. For example, a fat customer likes to wear jeans, and it will be much better to inform him of a batch of jeans in large size than the previous general text message. Involve VIP customers in your design. The product design of domestic brands is often unilateral, that is, the overall design of goods and the creative conception of patterns depend entirely on the design department of brand companies, lacking the relationship with V > >

Question 5: I'm just a salesman, and I'm afraid to introduce clothes to my guests. What should I do? I accidentally saw it on a forum, and it felt like a classic purchase of clothing business. A source of goods sees many people pay attention to finding sources of goods every day. It seems that with a good supply of goods, business is guaranteed. But in the beginning, in fact, in the store, the least important thing is the source of goods. As the saying goes, three points for goods, seven points for sale. In this period, remember, don't choose what you love, only choose what is easy to dump. For example; I bought a shirt from 20 yuan. 10 pieces. 1 piece sold 145 yuan 1 piece 80 yuan, and the rest, I asked myself to sell one piece every day anyway. Must be higher than 80 yuan. Someone may have said: it's really dark. I tell you: the value of clothes lies in the process of selling. How many customers are short of clothes? Women buy clothes because they like the process. Women who buy clothes at these prices will not be serious with you. They just don't think it's expensive. It may not be fun. They don't need it very much at present, but it is ok to save it for making small clothes in the future. Price? You can wear it. It's not expensive anyway. It's cheap and can't be worn. Try it. -20 bucks? Too expensive, too expensive! 10. ok, I'll buy it for the nanny at home! ! ! When selling clothes, love your own goods. Don't abandon it after a long time. You'll regret it when you get the goods. I will sum up the lesson, but I still sell it as the most beautiful skirt. My belief at that time: garbage can participate in the circulation of goods, not to mention that I am selling new clothes! I'm not bragging. The guests are all coming for my enthusiasm, and there are many regular customers. The highest record, a day turnover of more than 3000, at least earn more than 2000. The minimum is 700, and there are also more than 400 points of profit. Four months later, the second store opened. I hired a girl who delivered fast food for 600 yuan, and she gave me 1500. She really achieved sales above everything else. In our market, 1500 was a reasonable salary (at that time), but it should be familiar. I don't believe it. I believe in * * *. I began to adjust the way to get the goods. It is better to find goods than to find objects. I visited all the markets and after repeated selection, I chose two wholesalers. Why? Follow Zhuang! If you have a good eye, you might as well follow the Wangs. There are many buyers who like to get things from east to west. They think they have a good eye, and taking goods is like shopping, like shopping. I won't. I'll concentrate on two, and when I'm ripe, I'll be a big customer. I can take the new version that others can't see, and when it is mature, I will start to return it. I can keep up with the good version, and I will try to change the bad version. I don't want to say more about goods. The family style is relatively unified, and it will not be chaotic. It is a road of collocation. Look at the goods taken by those tasteful girls, I'm dying of laughter. My strength is sales, and I won't delay getting the goods. I keep making money to open a shop. 18 months, opened 4 stores. When I tried to sell everything, the wholesaler was moved by me. Often sell to me on credit, and the liquidity is greatly increased. I later opened more than 10 stores, and * * * got goods from six wholesalers. I left early and changed early, so I didn't gamble at the end of the year. Speaking of which, you will think, what kind of person am I? You 100% will guess wrong. Just when I 13 yuan sold a small shirt, I was wearing Chanel. Prada d &；; G. I don't even play anymore. I have another gain: in the past six years, more than 20 salespeople under my command have started their own businesses, and there are more than 20 bosses. They understand that doing business doesn't cost much. I taught them to be people out of thin air. I think making clothes is farm work, so we can't rush it. I think what I want to sell on this road is my own understanding of clothes. In fact, what women need is only psychological satisfaction. Surely some of you prefer buying to wearing. I am a famous brand now. Wrong, don't ask for a famous brand. Now my business is good, the goods are expensive and sell well. To tell the truth, through so many good things, this fashion also knows a 7788. As the proprietress, you must dress up beautifully, if you want to do business well. And the goods in the store can only be matched with a little, so don't wear the version yourself. That's the clerk's business. You must dress gracefully. All the clothes in your shop are elegant. You got it? Try to wear big names for combat uniforms. At that time, a warm smile from you will make many difficult women become your regular customers. Selling cheap goods is not the same as selling expensive goods. Selling cheap goods is hot ... >>

Question 6: How to make customers associate with clothing sales is very simple. Sell clothes and give them a pair of shoes. ......

Question 7: How to be a clothing salesman? How to persuade guests to buy? I have been selling clothes 10 for many years. I feel better about myself. It is very important not to put pressure on customers to buy. It's best to tell her the advantages of the clothes and the after-sales service in the process of pulling them home, so that she can rest assured that the transaction is basically successful and invite her to the store if she has nothing to do. For strangers, in addition to showing the cost performance of clothes, the most important thing is to adjust, change and return after sale (these three points are very important). Generally, they won't reply, but you have to make a promise and have confidence to reassure her to facilitate the transaction. 95% of my guests are repeat customers. I know the height, age, advantages and preferences of these 95% guests (preferences are very important), so it is not difficult to keep them with trust. If it's a women's dress, you should observe her style, quickly submit some clothes that meet her aesthetic standards, listen to her opinions, and then recommend some for her to choose and listen to her words ... Stand three steps away and look at her silently, don't deliberately, tell her the price-performance ratio of the clothes she has chosen, tell her that she can try them on, and don't give her pressure ... People don't come shopping to find discomfort. Say something nice. Men's wear is the same as above, and it is very important to enhance the image after wearing it. Men generally buy faster, so recommendation is very important.

Find the customer's approval of the dress style in time, hold it in your hand or put it in a position suitable for paying the bill, and you can tell the customer to buy this dress in a suitable way in about 2 minutes ... At this time, you will find that you can easily influence her thoughts. I hope you can become an excellent salesman.

Question 8: How to persuade customers to buy clothes when selling clothes? First, praise customers. To convince customers, we can start by discovering and skillfully praising the advantages of customers, so that customers can get a kind of psychological satisfaction. When he is in high spirits and has a good atmosphere, you can sell it to him and push out your reasons. At this time, he will happily accept your persuasion. A shop assistant came to sell cosmetics, and the hostess said, "I have all these cosmetics, but I don't need them yet." The salesman said, "Oh, your plain face is elegant and beautiful. \ The hostess was very happy after hearing this. The salesman went on to say, "However, in order to prevent the sun from shining, we should ... \ Before we finished, the hostess's wallet had been opened. Second, when you find the excitement and convince the other party, you should first tell the other party something that makes him extremely excited and do what he likes, so that he will readily agree to your request when he is still unfinished. This wonderful point is often his hobby, interest and topic of concern. A manufacturer wants to do a business with a department store, but several conversations have failed. By chance, he heard that the manager of department store likes fishing. When they met again, they talked for a long time about fishing. As a result, a miracle appeared The manager promised to buy the goods and make the business without waiting for the manufacturer to remind him. Third, set suspense. When customers are opinionated and go their own way, they often don't listen to the marketers. At this time, setting suspense will break the situation that is not conducive to persuasion. At a market, a customer said to the stall owner, "It seems that you have nothing to buy here. The stall owner said: Yes, others have said so. When the customers were proud, the stall owner said with a smile, but later they all changed their minds. \ "\ Oh, why? Asked the customer. As a result, the stall owner started his formal promotion, which allowed the stall owner to finalize another business. Fourth, the rebound pipa as the saying goes: "Wang Po sells melons and boasts. \ The seller of melons does not say that melons are bitter. Under normal circumstances, marketers always like to praise their products, safeguard their own interests, and try not to belittle and hurt themselves. This conventional method is sometimes unconvincing, which makes people feel greatly discounted and avoid it. In the process of persuading customers, if you can do the opposite and say that it is not good for you, the other party will have a kind of trust besides accidents and be persuaded by you. A lady was attracted by a delicate silver matte door lock in the shopping center. Unexpectedly, the promoter not only didn't strike while the iron was hot, but poured cold water on the lady: \ Although this door lock is beautiful, there is a small flaw in its design, which will bring some trouble to the installation. If you are not careful, it will easily lead to the lock not being opened. Therefore, the installation must be carried out in strict accordance with the instructions. \ Talk and demonstrate. The lady really didn't know this lock had such a defect in advance. She was surprised by the honesty of the salesman, thinking that she would never be cheated when buying this lock, so she bought this lock happily. After returning to China, it was installed as required, and the effect was really good.

Question 9: How to do a good job in clothing monopoly sales 1? Sales must first understand their own work content, what to do in daily work, publicize the image of goods and enterprises, distribute information, show POP and create an atmosphere. Provide pre-sale, mid-sale and after-sale services, collect customer opinions, collect information on competitors' products, prices and market activities, and report to the responsible supervisor, complete daily, weekly and monthly work reports, report to the supervisor in time, complete various tasks assigned by the supervisor, and strictly implement the retail policy of products.

2, then the salesman must pay attention to personal business ability and professional ethics.

Provide quality service to customers and help them make the best choice, actively introduce product features to customers, explain to customers what benefits they will get from purchasing goods, answer customers' questions about goods, convince customers to make up their minds to buy, patiently listen to customers' feedback and suggestions, and make records. Some opinions can be adjusted through consultation with factory operators and suppliers, in order to sell better, accept customers' reasonable opinions and care about customers' interests.

In addition, to be an excellent salesman, we must also pay attention to personal appearance, dress, manners and manners. Reasonable light makeup is not only a respect for others, but also makes you more confident. Proper dress is not only beautiful and generous, but also can enhance your ability to sign and reward, and enhance the credibility of introducing goods to customers. Generous, enthusiastic and optimistic, always smiling, not only has a good mood, but also has a good popularity. (Read the article of Youyou Commune)

Finally, to be an excellent salesman, you should learn more excellent knowledge.

Know more about product knowledge, feel more about the advantages of products, talk more about the characteristics and functions of products, listen more to professionals to introduce product knowledge and skills, find out the unique selling points of products, know more about every customer we receive, guess the purchasing motives, types and psychological needs of customers, and be able to prescribe the right medicine and get closer to the goal, so as to achieve the purpose of selling and promoting brands.

Being an excellent salesman needs your self-confidence and perseverance, you need to constantly enrich your product knowledge and improve your overall quality, you need to know how to sell yourself before selling products, and you need to give customers trust and confidence.

A successful salesman, 20% depends on professional knowledge, 40% depends on interpersonal relationships, and the other 40% needs the help of observation. Therefore, in order to enhance personal competitiveness and achieve success, you must constantly use effective communication methods and skills to communicate effectively with people at any time. Only in this way can you succeed in your career.

Question 10: How to praise guests when selling clothes? When customers choose clothes in the store, they need to praise customers in an appropriate atmosphere, and they must not praise them indiscriminately, so as not to be counterproductive. The following points should be noted:

1) Find a point that customers can praise.

There is a reason to praise customers. It is impossible for a shopping guide to create a point out of thin air to praise a customer. This must be a commendable point. There must be sufficient reasons to praise customers, so that such praise can be more easily accepted by customers and the sincerity of shopping guide can be felt from the deep heart. Even if it is a beautiful lie, customers like it and are willing to accept it.

2) the advantages of customers themselves

As a shopping guide, we should discover the advantages and advantages of customers, which is exactly what we admire. Customer's advantages can be found in many aspects, such as customer's occupation, customer's appearance, customer's behavior, customer's language, customer's family and so on. Of course, this kind of praise is the advantage of the customer. Only by praising the advantages can the customer feel that you are praising him.

3) The highlights of praise must be realistic.

If the customer's advantage is an indisputable fact, the praise and statement of the fact is the basic judgment of the shopping guide on things, which will make customers feel that your praise is not excessive, so that customers can accept it more easily. Both men and women like to be young and beautiful. When praising others, your appearance and temperament are much younger than your actual age, and most customers are willing to accept it.

4) Expressed in natural language

Praise to customers should be expressed in their own language and in a natural way through shopping guides. If you use gorgeous words to explain a common thing in life and work, then customers will think this kind of "praise" is false and their trust in your words will be greatly reduced. It is a very good way to express praise in a natural and popular way.

5) Express it in a timely and sincere manner.

Praise your customers at the right time, which will make your praise natural. At the same time, you can add some teasing spices or current online buzzwords and humorous sketches in your praise to customers, which will make it easier to adjust the atmosphere and make customers feel comfortable. There is a saying that spending money to buy enjoyment.