What is APP message push and how to do it well?

In the era of information flooding, APP message push is valued by more and more APP vendors. Turn on the phone and you will see the news push of major apps. More and more mobile APP applications are installed, and the small mobile phone screen receives more and more message pushes every day. But not every message push is what we want to see. Is it more effective for app manufacturers?

Message push is the best channel for App operation. If used properly, it can help product operators achieve their operational goals more efficiently. On the contrary, pushing blindly will only be counterproductive.

For an APP, message push is a very easy-to-use and lowest-cost way for enterprises to advertise, and many apps will use message push.

Product students like message push, which can strengthen interaction with users.

Colleagues in sales and operation like to push messages to users about discounts and marketing activities. Users in need will take the initiative to come to the door, which is very happy for sales.

The boss likes message push, and there is no cost. A message push is easy to get publicity and attract customers. How can you not like such a good thing?

But this is just the idea of these people, is it the real idea of customers?

For an ordinary user, many people don't care about these news pushes, and even resent them. There are useless news pushes every day. As soon as you turn on your mobile phone, you feel that someone important is looking for you. As a result, when I turned on my mobile phone, I found that all kinds of APP software were pushed, and I suddenly lost interest, but there were exceptions, such as the message sent by my boyfriend/girlfriend, the news of arrival, or the alarm clock that got up in the morning.

The user's feelings are the most important. Only by considering the problem from the user's point of view can the development of APP be long-term. No matter how many messages you push, as long as users don't want to read them, you can block them all or even uninstall the APP directly. At that time, you can only regret it.

So our APP can't push messages? Of course not, we should focus on the following points, which can not only push information well, but also make customers feel disgusted.

1. Select the right crowd to push.

When we push news, we actually want to choose the right person to push it after we have determined the content, cover and title to push. We can't push the content to all users at once, but we should make targeted choices, which can not only improve the push efficiency but also reduce the user's aversion.

2. Appropriate use of the form of focus preemption

If it is not necessary, do not use the active notification form of focus preemption; If the notification in the form of active focus preemption must be adopted, the user must be provided with a setting to close the notification or reduce the notification intensity;

3. Reasonable promotion cycle

Provides folding or grouping functions for regular and the same type of notification messages. Try not to push more than two messages every day. Don't push the same type repeatedly, pay attention to the push time. If it is during the break, try not to push. When I go to bed at night, the mobile phone push suddenly rings. Will normal people be a little emotional?

4. Intelligent personalized message notification

This kind of notification is generally not offensive to users and is very convenient. For example, when we shop online, we can track the news of products and know when to deliver and when to arrive.

5. Grasp the strength of message push

Try not to give users the right to choose the message notification intensity! When you give this power to customers, many people will turn off message notifications or reduce the number of notifications.