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The work of short video operation is content planning, user operation, channel promotion and data analysis.

1 content planning: if a video wants to break out, it must have rich content and rich plot, and material selection and shooting are the most important. Specifically, content planning is the planning, topic preparation, shooting and production of short video content, which is also the focus of short video operators and takes the most time and energy. After all, homogenization in the era of pan-entertainment video is the best direction for short video operation to break through.

User operation: User operation is another focus of short video operators. It should be said that this is the focus of all operations. Only by understanding and analyzing user portraits and user preferences can we conduct fan marketing more accurately and attract accurate product users more easily, thus achieving better promotion effect and avoiding unnecessary waste of resources. Only in this way can we talk about better fan marketing, realize transformation and realization, thus forming our own community and realizing long-term marketing transformation.

3 channel promotion: the major platforms of video promotion should quickly realize the effect they want to promote from the traffic of short videos. From the customer's point of view, what I need is to see the effect of short video input.

4 Data analysis: We need to look at the official account of WeChat and the operation data of Weibo every day, and the short video operation is the same. All platforms need data operations. Find out the factors that affect the point and optimize the short video we made.

For large companies, a short video is usually completed by planning, directing, shooting, actors and editing, and the responsibilities of operation tend to be topic planning, script writing and post-data analysis. For small companies, the work of short video operation is more likely to be comprehensive.