What are the promotion skills in the electrical appliance market?

1. Price reduction promotion

Price reduction promotion is to sell the goods below the normal price. The most common ways to use it are inventory clearance, festival discounts, daily specials and so on.

(1) large inventory clearance: promote seasonal goods or goods that have been in stock for a long time, unsalable goods, etc. by means of large price reduction.

(2) Festival discount: when new stores are opened, holidays and anniversaries are celebrated, it is a good opportunity to sell goods at a discount.

(3) daily specials: due to the increasingly fierce competition, in order to win customers' door-to-door, special items of one item per day or one item per week are introduced, so that customers can buy cheap and good goods at low prices. If the low-price promotion can really achieve good quality and low price, it will easily cause consumers to rush to buy land.

2. Award-winning promotion

Sometimes customers always want to try their luck, so teasing the lottery is a very effective promotion activity. Because there must be a lot of prizes in the lucky draw, such as color TV sets, washing machines, etc., such prizes can easily arouse consumers' interest in participating, and can have a clear effect on promotion in a short time. Usually, to participate in the lucky draw, you must have a certain qualification, such as buying a certain commodity, buying a certain quantity of a commodity, spending a fixed amount in the store, or answering a certain question correctly. In addition, it should be noted that when holding a lucky draw, the date of the lucky draw, prizes or bonuses, participation qualifications, how to select and award prizes, etc. must be clearly marked, and the lucky draw process should be made public to enhance the enthusiasm and confidence of consumers.

prize promotion is a popular promotion method for consumers, but attention should be paid to the authenticity of the lottery rules and the fairness of the lottery. Lottery promotion is low in cost and simple in operation, and often involves a large number of people, but the transformation effect is not good. In 211, a popular lottery promotion method-Red Hand Lottery Promotion can be effectively used for reference.

3. Discount discount

Generally, goods are sold at a discount lower than the normal price at appropriate times, such as festivals and seasons, so that consumers can get benefits.

(1) Set up special area: set up an area or a display stand in the store to sell special goods. Specials are usually goods that are sold in large quantities in the season or have too much inventory, or goods that are faster than the retention period, or goods with damaged packaging. Be careful not to sell some deteriorated and damaged goods to customers, otherwise, it will arouse customers' resentment and even be complained by customers.

(2) big discounts on holidays and weekends: that is, opening new stores, selling some products at a discount on holidays or weekends to attract customers to buy.

(3) discount card: giving or selling discount cards to customers. Customers who shop in the store can enjoy special discounts with their discount cards. The object of sending discount cards can be celebrities selected by the store, or regular customers who have visited the store for a large number of times or quantity. The range of discount cards sold is generally uncertain, and the purpose of this promotion is to expand the customer base.

(4) batch pricing concessions: that is, when consumers buy goods in whole boxes, packages, barrels or in large quantities, they will be given price concessions. This method is generally used in food and daily necessities with high turnover frequency, which can increase the number of goods purchased by customers at one time.

4. Competitive promotion

Competitive promotion is a promotional activity that integrates dynamic and participation. Competing to highlight the theme or introduce the goods can not only make the goods famous, but also increase sales, such as drinking beer competitions. In addition, some competitive activities can be held, such as karaoke competitions, which can not only liven up stores, but also increase customers' topics about retail stores and deepen their impressions of retail stores.

5. tasting and trial promotion

at the time of promotion, retail stores can set up counters in a conspicuous position to taste food with new packaging and new taste. Non-food and other new products are given away and tried out to encourage customers to use new products and then have a desire to buy. For example, many chain department stores have beauty counters to make beauty for customers who are willing to try new brands of cosmetics. Perfume counters in foreign retail stores are often tried out.

6. Focus gift promotion

Focus gift is an ideal promotion method to attract customers to keep buying and improve brand loyalty. The feature of this promotion activity is that consumers have to buy a certain product continuously or patronize a retail store several times in a row, and then accumulate a certain amount of coupons, which can be exchanged for gifts or purchased at a discount.

7. Gift promotion

Gift promotion means that a special person is appointed in the store to give one or several kinds of goods to consumers who enter the store for them to taste and use on the spot. This promotion method is usually used when retail stores uniformly launch new products or when old products change packaging, taste and performance. The purpose is to quickly introduce and promote products to customers and strive for the recognition of consumers.

8. Exhibition and joint sales promotion

This means that at the time of promotion, merchants can invite a number of similar commodity manufacturers to hold commodity fairs in their branches, which will form a certain momentum and scale and give consumers more choices; You can also organize commodity exhibitions, such as sales of various holiday packages and so on. In this kind of activity, the sales of goods are promoted through mutual competition among manufacturers.

Other means

In order to increase the possible profit of a film, advertising, public relations and other forms of promotion and sales techniques are combined. For example, making fake news, the hero and heroine falling in love, making a couple, making a fake play, or arranging theme songs to play on radio stations are all within the scope of promotional means.

In addition to movies, food and daily necessities have corresponding promotion methods, such as discounts and food tasting.

Common promotion methods:

Price reduction, discount, coupons rebate, gifts, bundled sales, points accumulation, membership system and prize-winning sales (lottery, buy more and win more prizes).

if you want to say a particularly wonderful idea, you should formulate it specifically for the product type and store type. After all, it is these means.

1. Discount

2. Draw

3. Give away samples

4. Special price (buy 2 get 1 free, give away 125ml, etc.)

5. Give away gifts.

6. Cultural promotion. (Daoguang 25, Yunnan Qujing teasing the blessed land culture)

7. Emotional promotion. (Building a good relationship with consumers, mainly reflected in service)

8. Celebrity promotion (teasing the mountain is not high, there is a fairy, then there is a name. If the water is not deep, the dragon will make the spirit shine.

9. Curious promotion. (In front of the hotel, it says, Dare you take a step forward? After taking a step, the door shows that heroes welcome you in and consumers will come in to spend with satisfaction.)

1 News promotion. (Let the TV station interview our products through public relations)

11. Sponsorship (KFC's first sponsorship project,

13. Exhibition promotion

14. Member activities (special activities, knowledge labor competition, inviting customers to participate in the annual celebration, Christmas baking festival, so-and-so supermarket held a Christmas barbecue festival to promote mutton and other foods, and sold mutton and other baked foods on the spot)

15. Member points

16 Send gifts with advertisements (pens printed with the words of China Telecom, etc.) < p

19 special service (delivery, etc.)

2 horizontal suit (food with toys)

21 vertical suit (buy a mobile phone to send phone bills)