Schedule of Marketing Department in the Second Half of the Year (10)

Do any work with a plan, so as to clarify the purpose, avoid blindness and make the work step by step. There should be a reasonable work plan and a reasonable time plan. Next, I will bring you the reference of the marketing plan for the second half of the year. I hope you like it!

Refer to 1 in the second half of the marketing plan.

The first stage: the early stage of project development.

Conduct preliminary research on the company's planned investment projects, grasp the basic situation and information, formulate specific market research plans, conduct formal real estate market research, put forward the initial overall idea of project operation, and make preliminary market positioning for the project, so as to provide basis for the company's management to make investment project decisions.

First, understand the location of the project

Familiar with the planning red line map, legal procedures related to the project, the surrounding environment of the project and the municipal planning of the project area;

Second, carry out real estate market survey.

① Market environment investigation and analysis

Investigate the urban planning, macro-economy, population size, land resources and real estate market where the project is located.

② Investigation and analysis of real estate market

Investigate the supply, demand, price status and trend, product types, market vacancies and sales channels of the real estate market where the project is located.

Third, the preliminary positioning of the project

According to the corresponding market research and analysis, the image positioning, product positioning and price positioning of the project are preliminarily defined, which provides practical basis for project development.

Fourth, put forward the preliminary overall idea of project operation.

The second stage: the project development stage

Track the market trends, investigate the competing buildings, competitors and consumers, analyze the advantages and disadvantages of this development, further clarify the market positioning of the project and the overall gymnastics of the project, and put forward corresponding marketing strategies. The main work is as follows:

First, formulate detailed and feasible marketing strategies and organize their implementation;

Second, formulate phased sales targets and plans, monitor sales implementation throughout the process, timely feed back market information and sales status, analyze and summarize the feedback information, and make timely targeted adjustments;

Third, complete the sales, achieve the target profit rate of the company's projects, and submit the marketing summary report.

The marketing plan for the second half of the year refers to 2.

First, start the investment procedures in an all-round way and pay attention to practical results.

Investment promotion is an important basis for project operation. Whether the work is carried out smoothly or not will also directly affect the company's project sales. Therefore, in the new year, investment promotion should be carried out in a planned, targeted and timely manner.

1, rational use of advertising forms, brand building and marketing expansion.

The company will expand its advertising investment in the new year. Its purpose is to build brand and expand real estate marketing. In the aspect of advertising marketing planning, efforts should be made in advertising category, data statistics, effect evaluation, cycle planning, novel design, layout creativity, tone processing and so on. , to avoid the same layout, invalid repetition, dull design and lack of creativity.

2. Strive to cultivate the marketing team and gradually improve the incentive mechanism.

Target market: high-income families, with special emphasis on male consumers and companies, mainly foreign companies.

Product positioning: high-quality export house. There are two kinds: commercial and residential.

Price: The price is slightly higher than that of competitors.

Distribution channel: mainly through major real estate agents.

Service: Provide comprehensive property management.

Advertising: According to the target market of market positioning strategy and the characteristics of high price and high comfort, launch new advertising activities and increase the advertising budget by 30%.

R&D: increase the cost by 25%, and make timely adjustment according to the customer's advance orders. The satisfaction that customers can get.

Marketing research: increase the cost of 10% to improve the understanding of consumer selection process and monitor the actions of competitors.

Second, improve personal comprehensive quality and working ability.

1. First of all, we should not only adjust our personal mentality, but also tide over the difficulties with the company and team no matter what difficulties we encounter. Use your good attitude to influence people around you and the team of the company.

2. Secondly, it is necessary to formulate detailed team management objectives and implementation plans in view of the shortcomings of individual team management.

3. Learn the skills of recruitment interview, attach importance to every recruitment interview, design an interview plan before each interview, and attract and retain outstanding talents for the company as much as possible.

In training, we should make a detailed training policy and outline. At the end of each month, we should make a detailed training plan for the next month according to the actual situation, and make a training plan for the difference between newcomers and the elderly. And try to strictly follow the training plan. Implement the daily management system of the project department and strictly abide by the management system. Whoever violates the company's principles will be treated equally and will not be tolerated. Remember that "management is strict love".

5. Lack of communication with yourself. Communicate effectively with property consultants twice a week. Understand and master the mentality and dynamics of real estate consultants in time.

6, about the supervision and supervision work before the Spring Festival to form a system, there are rewards and punishments.

7. With regard to the problem of insufficient execution, we should formulate reward and punishment measures for insufficient execution and strive to achieve high quality in everything. As for procrastination, I will start to exercise from work every day, and I am required to go to the project department 20 minutes in advance every day to formulate punishment measures, which will be supervised by the secretary.

For the second half of the marketing plan, please refer to 3.

First, strengthen their own business ability training. In the 20__ year real estate sales work, I will strengthen professional skills training to lay a solid foundation for realizing the 20__ year sales task. Carry out skills training focusing on sales skills, and comprehensively improve their professional quality. Make sure that you always maintain high morale, unity and positive work enthusiasm during your 20 years of sales work.

Second, pay close attention to domestic economic and policy trends. In the new year, I will carefully study the changes in the domestic and local real estate markets to provide a basis for sales strategy decision. At present, the government has issued a series of policies to regulate the real estate market. How much impact will it have on the market in 20 years, whether the government will continue to issue regulatory policies, and how to deal with them to ensure the realization of the sales task in 20 years are all work that I must pay attention to and study.

Three, analysis of marketable products, formulate sales plans, objectives and implementation plans. My real estate sales in 20__ will focus on _ _ apartments. I will carefully analyze the characteristics of marketable products, tap the selling points of products, and combine the research of similar products in the market to formulate scientific and reasonable sales plans, task objectives and detailed implementation plans for different products.

Four, according to different sales products, determine different target customer groups, research and implement effective sales methods. I will combine _ _ years of sales experience and knowledge of marketable products, carefully analyze and find out the effective target customer base. I will summarize the perfect and efficient sales method through statistical analysis of the data at work.

Verb (abbreviation of verb) carries out the requirements of the group and ensures the smooth completion of the sales task. I will seriously implement the sales plan as planned, adjust the sales plan in time according to the sales situation and market changes, and revise the sales implementation plan. Summarize the phased sales work regularly, make plans for sudden changes in market conditions, and make every effort to ensure the completion of sales tasks.

Six, in view of the problems existing in the sales work, timely correct, and constantly improve the business skills of sales staff, to provide protection for the completion of sales tasks. Shops account for a large proportion of saleable products next year, which requires me to have higher professional knowledge as a guarantee. With the help of department managers and colleagues, I will carry out relevant professional knowledge training, so that the sales work can meet the requirements of sales shops and rise to a new height.

Refer to 4 for the marketing plan for the second half of the year.

First, the sales target.

Lead the team to complete the sales plan and target of the month issued by the leader.

Two. Supervise and manage the daily sales work of the sales exhibition hall and sales staff.

Make instrument environmental supervision card.

1, instrument dress: uniform work clothes and badge.

2. Exhibition Hall Cleaning: Check the cleanliness of vehicles and negotiation tables in the exhibition hall regularly every day. The vehicles that everyone is responsible for must be tested before 9 o'clock, and all the exhibition cars must be unlocked. Handle emergencies in the exhibition hall at any time and report to the sales manager when necessary.

3. Reception at the front desk of the exhibition hall: If the personnel on duty leave their posts for special reasons, they need to find a replacement, and the replacement will bear all the responsibilities of the front desk duty. Check the discipline of sales staff in the exhibition hall at any time.

4. Daily work of sales staff: remind and urge the sales staff to locate at the customer level and the degree of return visit of three forms and one card, and investigate the sales process of sales staff. Coordinate the daily work tasks of sales staff and tasks that need to be completed, such as authorization time and manufacturer policy changes. Handle emergencies in the exhibition hall at any time and report to the sales manager when necessary. Report the whole day's work and the tasks to be completed tomorrow to the sales manager at regular intervals before leaving work every afternoon. Handle customer complaints within the scope of duties and improve customer satisfaction.

5. Employee leave processing and leave specific arrangement system.

Third, cooperate with the marketing department to do a good job in sales expansion and market promotion.

1. Coordinate marketing activities issued by the marketing department, such as taking photos.

2. When the sales staff is not on duty, they can communicate with the marketing department to explore the market, and the marketing department will designate and issue a single order.

Fourth, master the inventory and cooperate with the sales manager to plan the sales demand.

Check the delivery, data transmission, invoice and insurance of sales staff every day. Report to the sales manager for registration before going to work. For vehicles that have been used for a long time, inform the sales staff and focus on sales; Cooperate with the sales manager every Monday to make suggestions on the models and colors ordered by the manufacturers.

Five, assist the sales manager to do a good job of sales personnel training plan, and organize the implementation.

Due to the imperfect management system at this stage, sales personnel lack better training. Through communication with sales consultants, they need to better understand competitive products. I will try to find a good dictation (existing ideas), which will directly affect sales performance. According to the specific requirements of sales managers and sales consultants, formulate relevant training materials and plans! It is tentatively scheduled to train the idle group every morning.

Refer to 5 for the marketing plan for the second half of the year.

First, sales consultant training.

Pay more attention to the training of sales consultants. At present, the salesman's business knowledge is obviously lacking, which directly affects the performance of the sales department The training of sales consultants in a certain year is the focus. In addition to training once a month as planned, more training is needed, especially for competitive models in different periods. This should be the focus of training.

Second, the sales core process

The complete use of the core process gives us a good way to manage employees-follow the process without thinking for ourselves. Many times, we don't care about this process and think it's just a working method. In fact, in-depth study is very important, which is the advantage brought by the formal and strict management system. Every sales consultant should follow this system flow. Whoever fails to do a good job is in violation of the system and should be punished accordingly. As a manager, you can evaluate the following sales consultants from these processes.

With the evaluation, the sales consultant will try his best to do things well. On the other hand, without assessment, sales consultants are prone to lack of pressure, reduce motivation and directly affect sales work. Details determine success or failure, which is what Liu Jingli often teaches you. In a certain year's work, thoroughly implement the core sales process and do every detail of the process. I believe this is another guarantee to complete the annual task.

Third, increase the sales market share.

1. At present, the most influential "Bestar" and "trading company" among several automobile dealers in Wanzhou pose a certain threat to automobile sales. A customer bought a car from these two companies in one year. To sum up the reasons, the main problem is the price factor. The price problem is a common point in our conflict with customers. Other companies have no advantage in selling cars, but the advantage is the price. Look at our car sales, except for a few prices, almost all have advantages.

How to increase our share is to turn our disadvantages into advantages. In fact, many customers also want to buy cars in 4S stores, so they will threaten the prices of other dealers. If customers threaten, it proves that they are worried. To sum up, their worries are nothing more than the quality assurance of the whole vehicle, perfect after-sales service, after-sales claims, more preferential after-sales maintenance, the professionalism of sales consultants (better car use), the integrity of the company, and the company's

2. Improve market share by training sales consultants and learning competitive brands.

3. Promote the company and automobile brands jointly with the marketing department to improve consumers' cognition and recognition of automobiles.

4. Be a competent exhibition hall manager, lead the sales department and be the vanguard of the company. Develop team spirit, help them do their jobs well and complete the tasks assigned by the company.

Please refer to 6 for the second half of the marketing plan.

I. Self-construction

As a salesperson, no matter what sales you do, you actually need to have such awareness. You must do the work well. I always think that one of my abilities determines the height of my work. I still have high demands on myself every day. I know what I need to do at some stage. I need to learn and improve myself. In fact, this is already a certain thing. No matter when, it is very important for our own construction, and there is no end to learning. I believe that my usual study will have an impact on my work. As a salesperson, I will always use traditional sales methods, so there will be no breakthrough in my work. This requires an accumulation of knowledge and a broadening of horizons. No matter at work or at any time, learning must be the first. It must be true to follow the times and trends.

Second, the work.

Every salesman must care about his own performance, which is the guarantee of his work. As a car salesman, it is meaningless to do anything without performance. My view on the performance in the second half of the year is to improve my ability. I must first make my ability worthy of my ideal performance. This is a process that I strive for in the second half of the year. I need to pay attention to my work, and my performance is my work. I've been monitoring myself at work. In the second half of the year, I worked hard to do a good job. Every salesman can do this only by studying hard. My job must be very important. Of course, the premise is that I have good performance. I must work hard on these things. I keep a good attitude towards my next job. This is what I need to do.

Third, quality service.

When receiving customers, we must provide customers with quality service processes, so that everyone who comes to see the car is satisfied. In fact, as a sales consultant, it is not only performance, but also serving every consumer well. We must start from this aspect in the second half of the year.

The marketing plan for the second half of the year refers to 7

In order to better carry out the work in the second half of 20__, the following work plan is formulated:

Check the goods first, so as to know fairly well.

1, know the quantity of each item.

2. Grasp the situation and quantity of each number.

3. Grasp the inventory of the top ten commodities and replenish them in time, so that every member can know.

4. Organize the warehouse in the near future, so as to be orderly and easy to find and count the goods.

Second, manage accounts.

1, achieving Nissin, Nissin, Nissin, Nissin, Nissin, Nissin, Nissin, Nissin.

2. Be clear about the daily sales volume and proportion of each model. And year-on-year and ring-on-ring sales analysis, while adjusting the goods.

Third, manage employees well.

1, stable and stable employees, talk one by one to understand their inner needs and trends.

2, recruit, recruit new employees, so that you can recruit, use and win.

3, training, training employees.

(1) Let every employee understand the company system.

(2) When there are no customers, train employees' sales skills, such as clothing collocation and language expression.

4, guarantee, ensure that the store has enough sales staff, in order to ensure sales.

5. Improve the sales skills and product knowledge of salespeople, make salespeople become top-notch cadres, and provide excellent management talents for enterprises.

Fourth, commodity display.

1, according to the company's requirements, do a good job in clothing display. Be meticulous and meticulous. Let customers buy through display.

2. Strive for innovation in the exhibition, develop employees' innovative thinking, stimulate employees' innovative ability, and give material rewards according to innovative achievements. The purpose is to tap the potential of employees and stimulate their innovation.

3. Adjust the clothing display at any time and change the collocation, so that new customers have a refreshing feeling and old customers have a new feeling.

Verb (abbreviation for verb) increases sales.

1. Instruct employees through training, start with the sales volume of a single customer, tap customer demand, analyze customer types, and do more sales addition.

2. Master every promotion activity, analyze it with all employees before the activity, and make preparations in advance, follow up during the event and summarize afterwards.

3. In terms of promotion, timely send information to old customers by telephone, SMS, etc. For new customers, we will strive for greater publicity through publicity pages and other means.

4. For employees with higher sales performance and employees with higher sales additional, share the performance, improve in learning and improve the overall sales performance.

Please refer to 8 for the second half of the marketing plan.

As a sales manager, we should do a good job of unity in the store, guide and participate in all the work in the store, complete all the reports in time and accurately, lead the clerk to complete the sales tasks assigned by superiors and motivate employees, establish and maintain customer files, assist in customer relationship marketing, maintain the benign inventory in the store, and handle customer complaints in time.

First, the morning meeting-GFD inspection, happy to share work experience and service skills, yesterday's performance analysis and set today's goals, the company's document notice to convey.

Second, get familiar with the inventory details of the goods in the store together with the shopping guide, so as to recommend the goods in the store to customers more accurately (some shopping guides can't sell without a number suitable for customers because they are not familiar with the inventory situation). Communicate with leaders in time to allocate sources of goods. Collect customer information in the form of, achieve the purpose of promoting brand and promoting re-purchase. Inform the old customers of the new model in time after arriving at the store (but choose a suitable time period and try to avoid disturbing the customers' work and rest), which is both a respect for the old customers and a promotion purpose, and develop new customers on the basis of doing a good job in maintaining the old customers.

Third, do a good job in matching goods, update the window and promotional materials in time, and adjust the market regularly to ensure that goods will not be unsalable because of the location of the store. Guide the shopping guide to make timely suggestions on unsalable products and broken code products in the store, and communicate with the leaders about the specific situation of unsalable products, so that the company can take corresponding promotion plans in time.

Four, in the sales process, try to leave detailed information of customers, including detailed records of customers' phone numbers, birthdays and sizes. You can apply for a VIP card.

Fifth, adjust the atmosphere of the store, appropriately encourage employees, so that every employee is full of confidence and actively and happily involved in the work. In the sales process, the store manager and other shop assistants should assist in the sales. Unity is the basis of good sales.

6. The shopping guide is the bridge between the brand and consumers, and also the image ambassador of the brand. We should start with the image of the store manager and the shopping guide, unify the work clothes, keep them in good working condition at all times, deeply understand the company's business philosophy and brand culture, strengthen the professional knowledge of fabrics, manufacturing technology, wearing and maintenance, and understand certain colors and styles. The most important thing is to constantly improve the sales skills of shopping guides, and colleagues should also learn from each other and learn from each other.

Seven, do a good job of communication with the clerk, even if the clerk has difficulties, give help and care, so that he can concentrate more on his work. To achieve fairness and justice, all work plays a leading role.

Eight, after work, lead everyone familiar with some high-end men's wear and accessories (such as watches, handbags, shoes, men's perfume) and even men's luxury brands, so that there will be more entry points when communicating with customers and win the trust of customers to a greater extent.

Please refer to 9 for the second half of the marketing plan.

In order to strengthen the effective management of shops and shop assistants, make the store manager perform his work normally and orderly, and avoid the situation of no rules to follow, the work plan for the second half of 20__ years is formulated.

First, early shift: wear work clothes to work according to the store regulations. After opening the door at 8: 30 in the morning, arrange one person to clean, and one person to apply eye shadow, lip gloss and blush in the fitting room (for no more than five minutes), and then rotate. Arrange the morning shift at 8: 45, specifically, make a distribution list according to the inner ring account of the store, and hand it over to the business manager to sort out the sample surface (window model, lamp model is changed every three days). The latter two take turns standing in front of the store to welcome guests.

In order to prevent points from being deducted because the surface of the sample is empty or the ground is not clean, the staff and the person in charge should distinguish their responsible areas.

Note: Due to the small passenger flow in the morning shift (except holidays), we will focus on invoicing, accounting, short-term case change (but it will not affect sales), short-term stocking, store environment and some logistics work.

2. Handover at noon: After the clerk enters the store at _ _ o'clock in the afternoon, the store manager and the deputy store manager hand over the cash and accounts, and the clerk hands over the goods. After the handover, the manager and deputy manager sign the work diary for confirmation. If the store manager and deputy store manager complete the handover ahead of schedule, they should assist the clerk in ordering. At noon, when the normal shift is handed over, the inventory of goods sold at work should be counted, and the inventory of all goods should be counted in two shifts at noon every Tuesday.

Third, afternoon shift: after taking over in the afternoon, we should pay attention to four main problems and check them one by one when the store is empty.

Sales of lighting hygiene samples:

At 7: 00 p.m. sharp, the daily sales report will be made, and the accounts will be circled, and the cards will be purchased, sold and stored.

Attention: In the afternoon shift, due to the long working hours and intermittent passenger flow, you must pay attention to adjusting your mental state and that of the clerk. When you get off work, just like changing shifts at noon, you must independently complete the daily sales report, circle the account and purchase, sell and save the card within 45 minutes.

4. Month-end inventory: All personnel take inventory at 7: 00 pm the next day after the end of each month. Do your best to complete the inventory and reconciliation within one day, and make the inventory report and submit it to the accountant the next day.

Five, the whole store sales: don't focus on personal interests or just consider how much profit you have created for your boss.

Refer to 10 for the second half of the marketing plan.

First, the understanding of sales work

1, market analysis makes sales tasks objectively and scientifically according to market capacity and personal ability. The tentative annual task sales amount is _ _ _ ten thousand yuan.

2. Make work plans in time, and make monthly and weekly plans. And communicate with business-related personnel regularly to ensure that the heads of various disciplines follow up in time.

3. Pay attention to performance management, pay attention to and track performance plan, performance execution and performance evaluation.

4. Target market positioning distinguishes between big customers and ordinary customers, and at the same time treats the market share won by strengthening communication and cooperation with big customers.

5. Constantly learn new knowledge and new products in the industry, bring practical information to customers, and better serve customers. And get to know excellent suppliers of weak current products in various industries and grades, so as to cooperate with engineers in time when they need it, share industry contacts and project information with peers, and achieve a win-win situation.

6. Develop a good friendship with customers before making friends. Think of customers everywhere, treat customers as your good friends, and achieve ideological and emotional integration.

7. Don't hide and cheat from customers. Promise customers to cash in time. Honesty is not only the foundation of doing business, but also the foundation of being a man.

8. Strive to maintain a harmonious relationship with colleagues, be kind to colleagues, and ensure the smooth implementation of various functions of various departments during project implementation.

Second, the specific quantitative tasks of sales work

1. Make monthly work plan, weekly work plan and daily workload. Call at least 30 times a day and visit at least 20 customers every week to promote potential customers from quantitative change to qualitative change. In the morning, the focus is on telephone calls and customer appointments. You can arrange to visit customers in the afternoon. Considering that Beijing has a vast territory, a large population and a lot of traffic jams, customers choose the same or near place when making an appointment.

2. Before meeting the customer, we should know more about the main business and potential needs of the customer, first understand the personal hobbies of the decision maker, prepare some topics of interest to the other party, and provide targeted solutions for the customer.

3. Collect more project information from _ _ net or other channels for engineers to bid for reference, and make suggestions for engineers to cooperate with engineers in technical and commercial project operation.

4. Write down the daily work record, which is used to forget the important things and mark the important unfinished things.

5. Fill in the project tracking form, track and complete the work in each stage according to the project progress, such as preliminary design, bidding, deepening design, stocking implementation and acceptance.

6. Focus on the follow-up of pre-design projects and pay a return visit at least once a week. If necessary, the customer will cooperate with the engineering contractor to do the projects tracked by the owner in other stages of work, and pay a return visit at least once every two weeks. Remember the engineer's bidding date and the important date of the project progress, and follow up and pay a return visit in time.

7. In the early design stage, actively strive to participate in project drawings and scheme design, and solve professional design work for engineers.

8. In the bidding process, the corresponding business documents should be delivered to the engineer by express delivery or two days in advance to prevent any omissions and mistakes.

9. After bidding, pay a return visit to customers in time and ask about the bidding results. After winning the bid, he volunteered to deepen the design, help engineers undertake all or part of the design work, and prepare the drawings, equipment installation drawings and pipeline drawings needed for construction.

10, strive to sign the supply contract with the engineer as soon as possible and collect the advance payment, arrange the stocking in advance, respond to the demand of the engineer with the fastest supply time and strive for the advance payment.

1 1, the goods arrive at the scene, etc. The application technology department shall arrange debugging personnel to the site for debugging.

12. Prepare the acceptance documents in advance. After the acceptance is completed, collect money in time to ensure a good capital turnover rate.

Refer to related articles (10) in the second half of the marketing plan:

★ Selected sales plans for the second half of the year 10 model essay.

★ 3 The latest annual work plan of the marketing department in 2020.

★ Work Plan of Marketing Department for 20 19 years

★ Work Plan of Marketing Department in the Second Half of the Year

★ 10 202 1 marketing work summary article.

★ Schedule of 2020 people in the second half of the year

★ 20 17 Annual Work Schedule of Marketing Department

★ Annual Work Schedule of Marketing Department (II)

★ Summary of the latest reference template of the work plan for the second half of the year.

★ Five Personal Work Plans for Supermarket in the Second Half of 2022