Shopping Mall 520 Valentine's Day Activity Plan

Shopping Mall 520 Valentine's Day Activity Plan (5 selected articles)

In order to ensure the smooth and successful activities, it is usually necessary to prepare an activity plan in advance, which is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. How should the activity plan be made? The following is the planning of 520 Valentine's Day activities in shopping malls (selected 5 articles). Welcome everyone to learn and refer, I hope it will help you.

Shopping Mall 520 Valentine's Day Activity Plan 1 1. Activity Background:

Wal-Mart has grown from a small township enterprise to a world-famous "retail empire" and gradually developed into a leader of retail enterprises. Its footprint is almost all over the world, and it has won unanimous praise from consumers. Since/kloc-0 opened in Shenzhen in 1996, many supermarket chains have also opened, and now Wal-Mart's first branch in Zhengzhou is about to open. The specific activities are as follows:

Second, the purpose of the activity:

1. Basic goal: to celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with low-priced products and high-quality services, spread the popularity of shopping malls and establish a good corporate image.

2. Marketing objectives: expand customer participation through various activities, promote sales, improve the efficiency of shopping malls, and increase corporate profits through entertainment marketing.

3. Long-term goal: increase sales, expand market share, and finally achieve the unity of economic and social benefits.

Third, the current marketing situation:

1. market conditions: the location is located around the bustling business district, and the actual competitors are large supermarkets such as Beijing Hualian Jinboda, and there may be potential competitors.

2. Product status: Most products are mass consumer goods, with a wide variety and little price difference.

3. Macro-environmental conditions: Most consumer groups are floating population, with high population density and large passenger flow. The actual demand and potential demand of consumers are great.

Fourth, swot analysis:

Advantages: Wal-Mart has a strong scale effect and great competitiveness to a certain extent. It has a highly standardized business philosophy, scientific operation and marketing, and a perfect training system by constantly upgrading its technology and buying satellites to build a strong supply chain management.

Disadvantages: large scale and huge operating costs bring greater challenges to management, and there are many problems in the development of different places.

Opportunity: At present, the development situation of retail industry is very good, and the market probability is very high. Grasping and analyzing the market is conducive to enterprises to seize the opportunity and lead a new shopping climax.

Threat: There are many realistic and potential competitive market risk factors.

Verb (abbreviation of verb) price strategy:

1, based on the cost, taking the price of similar products as a reference, and taking the slogan of "low price every day" as the slogan, we will launch high-quality and low-priced goods.

2. Give appropriate discounts to encourage more purchases.

VI. Promotion strategy:

1, comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Keep the localization operation.

Seven, advertising:

1, the "5m" principle: choose newspapers and television to inform customers that Wal-Mart is opening in Zhengzhou, and transmit the information of good quality and low price. The beautiful shopping environment arouses customers' desire to buy, thus increasing sales.

2. Communicate Wal-Mart's business philosophy of "low price every day" to customers in the form of distributing leaflets on the street.

During the opening of the first store, invest more in the advertising budget. After the upsurge of opening stores, we should immediately reduce the advertising volume and unnecessary advertising expenses, so as to reduce the advertising volume and cost, and at the same time keep the commodity prices low.

4. Advertisements that focus on selling points are pop advertisements.

Eight, open * * * relationship:

1. Establish and maintain the normal cooperative relationship between enterprises and consumers.

2, enterprises and suppliers to establish a good cooperative relationship, to ensure the normal operation of goods.

3. Set up a popular science corridor, use pictures, words, physical styles and other forms to tell people how to care for resources and protect the environment, and establish good community relations.

4. Sponsor out-of-school children to participate in some public welfare activities and establish a good corporate image.

5. Invite officials to visit the enterprise and attend the press conference.

Nine, business promotion:

1, implement membership promotion: consumers can enjoy various special services after becoming members.

2. Selling to consumers: giving away samples for sale.

3. Grasp the characteristics of demand. Nowadays, seasonal goods and general perceptual goods are mostly used for promotion to stimulate consumer demand and expand sales.

X. Logistics and distribution:

In logistics management, the distribution center is used in the most suitable place in the business district to ensure the normal operation of goods during the promotion period.

XI。 Budget for various expenses of planning scheme:

Total promotional expenses:

Advertising expenses:

Commercial discount fee:

Twelve. Analysis and forecast:

Through Wal-Mart's promotion plan, we can clearly find that his plan is very well written. The general steps of the plan are background, purpose, content, time, place, name, development method, publicity method, cost budget and effect evaluation. Wal-Mart's promotion plans all reflect these. He also made a swot analysis, which not only analyzed his own strengths, weaknesses, opportunities and threats, but also carried out price strategies and advertising. And the market situation is analyzed. It can be said that it is a relatively successful planning book, but it does not write the time and place of promotion, nor does it budget the expenses required for various promotion activities. What's more, it is not clearly written, just from the content. At this time, I saw it from Wal-Mart's promotion plan.

If an enterprise wants to make its activities very successful, it must have a clear plan to attract customers' attention, improve its image and get more profits.

Shopping Mall 520 Valentine's Day Activity Plan II Activity Purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3, do a good job in customer relations (I transferred to the market in April)

Theme: Welcome May Day, Rong Sheng refrigerator discount.

Activity time:

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

On February 20th, I made a publicity in Qinzhou market: I put up posters to cover tricycles, and on the 23rd, I put up posters at the gate of the shopping mall.

3, 22, check the inventory and site materials.

4. Refinement of unified rhetoric of activities: Kelon manufacturers do promotional activities in advance, sell at special prices and give exquisite gifts on May 1.

Field operation:

1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.

2.8 prototype output: 1 special price machine 163G, 2 measuring machines 108A, 138A, 2 new products 17 1D, 186SM,/.

Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).

Activity summary:

During the period of 1, 26 sets were sold, accounting for 4 1.2% of the 63 sets sold in that month. The main competitor sold 47 sets in that month.

2. Fully publicize the "May Day" peak season, and sold 79 sets in seven days.

3. This customer took delivery of 97 sets in the month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (290S, 163G, etc. ) It began to be out of stock on May 3rd, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )

4. Let the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)

5. Gained the trust of customers.

Maybe many colleagues didn't find what they wanted when browsing here. Of course, what is written above is general. I think the main success of this activity lies in:

1, the activity time is suitable, the weekend of the week before May Day.

2, customer service support, 163G on the basis of the purchase price plus tens of dollars for sale. In addition, support has been given in terms of venues and personnel. This is a communication job, which needs to be done well, but don't think that the purpose of customers is not to make money. I have guaranteed the profits of other models.

3. Refinement of unified rhetoric. Many customers who bought during the activity planned to wait until May Day, but we advertised that this was Kelon's May Day promotion, with special prices and gifts. Highlight the position of manufacturers' activities in the activities. There is no reason for manufacturers to do promotional activities for publicity. There is no reason to be more favorable than usual. God likes to "promote consumption". What we need to do at this time is: professional attire+Mandarin+business card = factory director.

4. The prototype of holiday output, permanent signs, fashion, special price labels, gifts, fish tanks, etc. Make the prototype "beautiful and moving".

Case sublimation

Have you seen "Big Man"? Doing a live promotion is like Ge You planning a funeral. Don't think about the result at first. Make it as big as possible, and if resources permit, until you are afraid. After playing a few "big chess", your confidence has greatly increased. When I first planned the scene, I was very nervous in those days and worried that there would be problems in the activity. In fact, before this, I participated in many live activities. Live activities are actually very simple. What I want to say here is: if you do it, it will definitely have an effect. Because up to now, I haven't encountered an ice scene.

The whole process of planning on-site activities is as follows:

The background analysis of the activity is the purpose of the activity. General activities include: launching new products, dealing with unsalable products, increasing distribution and reducing inventory, brand promotion, increasing sales, following up the promotion of competitors, and routine promotion of major festivals. For manufacturers, in addition to the above purposes, there are two hidden purposes: to do a good job in customer relations and win the main promotion, and to increase the transparency of some models through price management.

Therefore, the purpose of each activity must be clear, but no matter what the purpose is, the promotion of sales volume is the initial and ultimate purpose. We should pay attention to a problem here. Manufacturers and merchants pursue the same sales purpose, but there are contradictions in price design, especially the goods distributed through agents. In terms of distribution, goods are purchased from the manufacturer's agents, and the manufacturer provides market management and support.

When manufacturers provide manpower, material resources and financial resources for on-site activities, they must ask dealers to give support in price. This is a phenomenon, the activity effect is very good, but the dealer is in a bad mood because there is no profit guarantee. In practice, I have heard many customers talk to me about this problem. Therefore, the price design of the event should be fake, and the number of special machines should be controlled within two. If possible, help customers distribute profits in other modes. Defining the purpose is helpful for the creative design and application support of the event.

Shopping Mall 520 Valentine's Day Activity Plan III. Activity Background

Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".

In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on VX, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).

Second, the theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

III. Purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Fourth, the activity time

May10-May 20th

Verb (abbreviation for verb) activity place

Sales point of XX jewelry in North China

Organizer of intransitive verbs

XX jewelry co., ltd

Seven. Event details

Divided into three parts:

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Details are as follows:

1, dedicated to lovers who can * * * spend Valentine's Day together, write a romantic poem with him (her) * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) in this life, and * * * continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day. You have him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. In the days when the colorful discs dedicated to single aristocrats are paired, let's put down our burdens for a while and have a date with the meteor, believing that it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of XX jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May X. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

Shopping Mall 520 Valentine's Day Activity Plan 4 Activity Time:

May 20th (Monday x)-2 1 (Monday X).

Activity theme:

Destined to buy at X520 Carnival.

Activity content:

First, shopping to send romantic feelings

During the activity, anyone who buys 500 yuan (gold jewelry/household appliances/alcohol and tobacco 1.500 yuan) in the X Commercial Building on that day will be given a chocolate (worth 1.5 yuan) or a rose (worth 5 yuan).

If the accumulated shopping amount on that day is more than 3,000 yuan (gold jewelry/household appliances/tobacco and alcohol is more than 8,000 yuan), a cash coupon for Laoshu Coffee 50 yuan will be presented. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )

Second, true feelings, romantic hand in hand.

During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.

Third, create an atmosphere.

During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1. Television, radio, newspapers and publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift money: it is estimated to be 25,000 yuan (200 flowers/chocolates per day, 50 packets per day).

2. SMS fee: 2,500 yuan

3. Other expenses: 1000 yuan.

Shopping Mall 520 Valentine's Day Plan 5 I. Theme of the event

Time is silent-true love lasts forever.

Second, the activity time

20xx May 20th.

Third, the venue.

Storefront and surrounding areas.

Fourth, the theme.

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Verb (short for verb) The purpose of the activity.

It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: I will be happy when I enter the door.

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan;

And on the day of the event, the price of 68 yuan 100 lucky draw gold ring is limited regularly;

Send a rose.

Specific activity plan II: Table Tennis Exhibition Competition

Theme: The Secret of Attraction

Award: Attraction Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

Specific activity plan 3: the lady covers the red hijab and binds the man.

Theme: Our love is so tacit.

Award: tacit lover award

Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.

Competition supervision: on-site customer registration or random selection.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.