What's the latest burning letter? What can it do?

Simply put, it is a video message, and burning a letter is a short message that integrates video+pictures+text. How's it going? Isn't it amazing? What can it do? Propaganda, of course. It can publicize local tourist attractions, government and enterprise propaganda, anti-pornography propaganda, commercial and enterprise product propaganda, media film and television drama propaganda, etc. It can be said that all walks of life can carry out publicity. Chengdu Zhongke Xin Ping (cdzkpx.net) is very good at burning letters, so you can learn about it if necessary. Next, I will give you a detailed introduction to the burning letter.

Definition of burning letter (video message)

On the basis of the existing short MMS capability, the letter burning service has realized the function of sending multimedia content such as video, audio, graphics and text in the form of short messages through WAP push gateway.

Characteristics of burning letters (video messages)

1. Send multimedia information, with a maximum of 2M:

It can send videos, pictures, audio and text, and the maximum capacity of a single piece is 2M (Apple only supports 2M, and Android supports 10M or more).

2. Full coverage of existing terminals:

There is no need to pre-install the terminal SDK and APP, which fully covers the existing mainstream smartphones in the market and can be displayed on both Android and IOS systems.

The market background of burning letters (video messages)

The new trend of media communication

(1) The tradition is short, and MMS can reach directly, but the actual content is only words and pictures?

② New media such as WeChat official account and Weibo can only be pushed after users pay attention.

Therefore, party and government propaganda and enterprise promotion urgently need fast and direct all-media communication means.

Based on this demand, the solution is to make full use of the fast and direct advantages of SMS to send large-capacity media content.

Capacity of burning letters (video messages)

Application scenario of burning letter (video short message)

Architecture of burning letter (video short message) platform

Sms MMS vs? Burning letter (video message)