Why does China Mobile often send traffic?

As we all know, with the continuous development of mobile Internet, our lives have become more and more convenient, and the biggest change is mobile communication. Speaking of mobile communications, I think many people will think of the three major operators. As the only communication companies in the country, the three major operators have made a lot of money in recent years by virtue of their monopoly advantages. In terms of the speed of making money, the three major operators have made a lot of money. We can say that the evaluation of the major operators is "enterprises that make money while lying down", because we have no choice except the three major operators, unless you do not use phone cards. However, as 4G networks become more mature and 5G networks are about to arrive, there is also an open and covert struggle among the three major operators. The main scope of competition is data traffic.

We all know that today, with the rapid development of the Internet, insufficient traffic has become the biggest problem in our lives. Although under the influence of the Ministry of Industry and Information Technology's "Speed ??Increase and Fee Reduction" policy, the three major operators have introduced various Traffic package services, among which "Internet package cards" have appeared, but this cannot meet the needs of users, because when the usage reaches a certain limit, the operator will still limit the speed and flow, so the traffic problem still remains This is our biggest problem. Take traffic billing as an example. Traffic that exceeds the usage standard in the package is billed at 0.29 yuan/M. For many users, if they accidentally overuse it, they may lose their hundred-yuan bills.

Recently, in response to the problem of insufficient data, China Mobile launched the "Data Discount Gift Campaign". The main reason for this activity is to give back to new and old users so that users can fully use their data. Currently, this The basic requirements of the activity are calculated based on Internet age, that is to say, the length of time you have applied for a mobile phone card is calculated, and so on, within 1 year/1G, the maximum gift is 20GB, so as to give away data traffic to give back to users. For example, if you applied for a mobile phone card in 2015 and have used it for 3 years so far, then you will receive 3G traffic benefits after participating in the mobile data free data activity. Therefore, China Mobile has also won the trust of many users this time. Congratulations, participation in this event is also very simple. You only need to edit the text message "Internet age" and send it to 10086 to participate. There is no network limit for the free traffic and the usage time is 2 months.

In addition, China Mobile has also launched an additional traffic gift event. The maximum traffic gift can be up to 20GB. The deadline for the event is December 31. This event is mainly for old users and is only available to old users. Limited to some users, it can only be used after receiving text messages from China Mobile. The usage threshold is after the current data package has been used up, and there will be no speed limit. In other words, your data plan for the month is 10GB. You can only use the 20GB data provided by Mobile after you have used it up. If you have not used it up, you cannot use it. It seems that this time China Mobile has also made great concessions in order to give back to users. However, as far as data traffic billing is concerned, users still hope to lower it further.

Finally, what do you think of this promotion launched by China Mobile? Do you think there are still textual routines this time? In the author's opinion, this time there is still great feasibility, because China Mobile has completely lost in the traffic layout before this, and the traffic market is a big piece of cake. China Mobile cannot sit still and wait, otherwise users will inevitably come back again. There was attrition, so this event was still convincing.