Analysis of Taobao Marketing Strategy

With the rapid development of network technology and the increasing number of netizens, the Internet has become an important channel for people to obtain, publish and transmit information quickly, and it has become an important part of our lives. The following is my analysis of Taobao's marketing strategy, hoping to help you!

First, pay attention to old customers and get them back.

I believe that most Taobao stores don't really pay attention to the loyalty and return rate of their store members. This will easily lead to the loss of customers, ignoring the training and care of old customers, and relying on new customers to continuously create sales will make the store suffer from crisis at any time. I suggest that you can use CRM software to export all customers' mobile phone numbers, then import them into the address book with mobile assistant and add them one by one with WeChat. During holidays or activities, we can send short messages to customers, especially old customers, to improve their loyalty and consolidate their customers. This is an important method. Of course, the most effective way is to add customers through contact numbers, so the coverage will be wider.

Second, bind new customers.

While paying attention to old customers, we should also keep the information of new customers in our daily work such as Want Want and QQ Chat. It is suggested that it is best to sort out a database, screen customers and classify records. Do these two steps well, I believe your website has a systematic customer database for your reference, which is convenient for targeted marketing in the future.

Third, community maintenance.

Nowadays, the most popular communication tools, such as QQ, Talk and WeChat circle of friends, are very good marketing positions. Don't underestimate that there are very few people in this early stage. When it accumulates to thousands of people, you will find its value is very high.

Note that it is not recommended to always talk about brands or stores or send promotional advertisements to friends, but to let these friends know clearly that this is a real person and treat this group of people as friends with rhythm and soul!

Fourth, get off the assembly line

Don't shut yourself in, you can't make money without leaving home. Actively contact and maintain the customers you added in the communication tool, and make them your real friends. Then his loyalty will be high, and in the future, he may buy goods because of you instead of things. In addition, their reputation as a seller's shop will definitely affect their friends around and attract them to spend.

5. The power of gathering is powerful.

Establish your own QQ group or WeChat group and bring in all your iron powder. Be careful, don't keep sending out promotions and advertisements like most groups, it will be disgusting. More is to communicate with you, consolidate feelings, and believe in the strength of the masses, and their propaganda will be very strong.

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