How to calculate the advertising arrival rate in baidu promotion?

The arrival rate is related to the viewing rate of the media, expressed as a percentage, which refers to the percentage of users who effectively watched advertisements during the reporting period. This means how many people actually saw the advertisement. This calculation can divide the effective clicks by the total number of clicks. Generally, it is necessary to hire a professional company, or make a rough calculation through some technical means, such as filtering duplicate IP and staying effective time.

Arrival rate advertising terminology. Refers to the proportion of target users that an advertisement of a channel can reach.

Effective arrival rate refers to the non-repeated arrival of a web page. We expect that 65,438+00 people have visited the webpage instead of 65,438+0 people who have visited the webpage 65,438+00 times. Although the discussion about the overlap rate is still controversial, the research proves that the arrival rate is more valuable than the advertising frequency.

Baidu promotion advertisement

1. Open Baidu advertising account.

You can find an official or reliable agent to sign a contract and submit business license, legal person ID card, industry qualification, etc.

charge

Baidu advertising needs to pay the first account opening fee before it can open an account normally. However, different account opening channels have different pre-charge amounts. For example, if the official needs 6000 yuan, different agents will also lead to different pre-charge amounts. Just like Xingya Technology, it only needs to pay about 5,000 yuan in advance, and the most important thing is to provide agency services.

3. Choose accurate keywords

According to the characteristics and characteristics of products and the industry's launch in Baidu market, select accurate keywords and strive for the maximum exposure of products.

Bid on keywords

When adding advertisements, each advertisement bids for one click. Relatively speaking, the higher the bid, the greater the exhibition volume.

Online operation is more clear and tangible than offline promotion. Therefore, marketing and promoting your own products on Baidu must ensure the quality of the products is qualified. In that case, in addition to making it easy for friends to recognize Baidu service platform, in order to maintain a good ecological chain, it is undoubtedly like high-quality and comprehensive product information.

Advertisers must bid effectively for advertising words. Too high or too low will endanger the actual effect of advertising words. In addition, excessive bidding will increase the cost, which is not conducive to product management in the middle and late stages.