I want to know how the dry cleaners do marketing, what promotion methods they have, and different schemes according to different festivals. The key is to make profits. Thank you for your advice.

You don't understand the promotion rhythm of dry cleaners. General festivals are not necessarily the pinnacle of your promotion.

The characteristics of dry cleaners are: customers are generally nearby, and they are not far away to take them to dry cleaning. Even if there are, they are not your core customers.

So since it is nearby, the promotion methods mainly include: posting posters, distributing leaflets, placing light boxes in nearby communities, and sending text messages to old customers. However, many methods that can be thought of may not be implemented, depending on objective conditions.

The main peak of dry cleaning is changing seasons, and changing seasons in autumn and winter is the main theme, because the unit price is high, and changing seasons in winter and spring is also the main theme, because many big clothes need to be washed and put away. Like the general May Day, Mid-Autumn Festival and Valentine's Day, you may not be the most suitable promotion time for you.

Regarding the plan, to be honest, this thing varies from person to person, depending on the consumption psychology, consumption power and price level of people in your place. But generally speaking, the better way is: discount on the promotion day, free card washing over 200, and card washing can be free.

Or, you can get a 10% discount membership card for free if you wash * * * yuan during the activity (the price needs to be determined by yourself).