China Mobile chbn refers to respectively

CHBN refers to the four major markets: C (mobile market), H (home market), B (government and enterprise market), and N (emerging markets). Entering the 5G era, China Mobile will strive to grasp the direction and path of operational transformation. CHBN will make full efforts in "four rounds" and actively build a scale-based integration, integration, and intelligence value operation system.

Use integration to accelerate business and product model innovation; use integration to accelerate innovation in resource and capability combinations, fully integrate infrastructure, data, channels and other resource capabilities to achieve internal flexible support and external open empowerment; Use Rongzhi to create an intelligent closed-loop management system for the entire production and operation process and all links to continuously improve total factor productivity.

China Mobile's business development:

1. In the personal market, China Mobile has launched "five new" services through "new ideas, new listening methods, new playing methods, new shooting methods, New Usage", allowing individual users to "enjoy a new immersive entertainment experience."

In terms of new ideas, the focus is on 5G true 4K live broadcast and 5G VR experience; in terms of new listening methods, China Mobile pioneered the full-screen video ring tone that integrates audio, video and touch; in terms of new ways of playing, China Mobile launched China Cloud Gaming Alliance launches developer Dongfeng Plan.

In terms of new shooting methods, through 5G AR technology, a series of innovative application scenarios such as virtual reality same-screen interaction and celebrity co-photography have been launched; in terms of new usage, basic communication services such as card numbers, text messages, and cloud disks have been completely redesigned. Upgrade it to give it a new lease of life.

2. In the home market, China Mobile launched 5G smart cloud network, relying on dual gigabit and home cloud, and released "4" smart products of "extreme speed", "entertainment", "smart enjoyment" and "security". It is reported that "extreme speed" is to provide users with services such as intelligent networking and network acceleration; "entertainment" is to allow users to enjoy 4K ultra-high definition services such as large-screen VR, sports e-sports, and cloud games.

“Smart Enjoyment” provides users with whole-home smart services such as smart voice assistants and Hejia Smart Voice; “Safety” provides users with home security services such as family care and green Internet access.

3. In the government and enterprise market, China Mobile has worked with partners to "win the new blue ocean of the digital industry" through "three upgrades": network upgrade, application upgrade, and model upgrade. It is reported that China Mobile will upgrade through the network.

Build the world's leading 5G AICDE new generation intelligent infrastructure; through application upgrades, release 100 5G application scenarios to create a "model room" for industrial digital applications; through model upgrades, use 5G to promote industrial model changes, Promote cross-border integration and innovation.

4. In emerging markets, China Mobile has expanded new development space by arranging investment, content, finance and international emerging markets. It is reported that in the field of investment, China Mobile has implemented more than 40 equity investment projects, with a cumulative investment amount of approximately 180 billion yuan. In the future, it will jointly establish a 30 billion yuan 5G fund to achieve value enhancement through investment.

Promote strategic cooperation through industry. In the field of content media, China Mobile will build a multimedia technology ecosystem, promote technological upgrading and innovation in the entire content industry chain, optimize and refine content production, and expand the aggregation of high-quality content.

In the field of Internet finance, we focus on the three major sectors of finance, payment, and e-commerce, and strive to become a "pioneer of financial technology", a builder of integrated payment, and an operator of characteristic e-commerce. In the field of international business, China Mobile's international transmission bandwidth has reached 46T, its PoP points have reached 167, and it has deployed a "7 N" global data center.