How to improve the website user experience, how to improve the website user experience.

How to improve the user experience of the website

Website experience classification 1. Sensory experience: Audio-visual experience presented to users, emphasizing comfort. 2. Interactive experience: the experience presented to users in operation, emphasizing ease of use/usability.

3. Emotional experience: psychological experience presented to users, emphasizing friendliness.

4. Browsing experience: The browsing experience presented to users emphasizes attraction.

5. Trust experience: Trust experience presented to users, emphasizing reliability.

76 experience points of the website

1. Sensory experience: Audio-visual experience presented to users, emphasizing comfort.

1. design style: it conforms to the aesthetic habits of the target customers and has certain guidance.

Before designing a website, it is necessary to define the target customers and analyze the aesthetic preferences of the target customers, so as to determine the overall design style of the website.

2. Website logo: Ensure the protection of the empty LOGO and the clear display of the brand, and do not occupy too much blank space.

3. Page speed: In general, try to ensure that the page opens within 5 seconds. If it is a large portal, it is necessary to consider North-South communication and conduct necessary stress tests.

4. Page layout: key points, primary and secondary, illustrated. Combined with the marketing objectives of the enterprise, the most interesting and marketable information of the target customers is placed in the most important position.

5. Page color: unified with the overall image of the brand, with no more than three main colors and auxiliary colors. It has appropriate color brightness and lightness to ensure the browsing comfort of visitors.

6. Animation effect: coordinated with the home screen, with fast opening speed and moderate animation effect rhythm, which does not interfere with the home screen browsing.

7. Page navigation: The navigation bar is clear, prominent and distinct.

8. Page size: suitable for most browsers (mainly 15 inch and 17 inch monitors).

9. Picture display: the proportion is coordinated, without distortion, and the picture is clear. The arrangement of the pictures is neither too dense nor too far away.

10. Icon usage: concise, clear, easy to understand and accurate, consistent with the overall style of the page.

1 1. advertising space: avoid disturbing the line of sight, the advertising picture conforms to the overall style, and avoid usurping the role of the host.

12. background music: consistent with the overall theme of the website, the file should be small and not interfere with reading. Set the switch button and the volume control button.

Second, interactive experience: the experience presented to users in operation, emphasizing ease of use/usability.

13. membership application: introduce clear membership rights and responsibilities, and prompt users to confirm that they have read the terms.

14. Member registration: the process is clear and concise. After the membership registration is successful, we will improve the information in detail.

15. Fill in the form: use the drop-down selection as far as possible, and indicate what needs to be filled in the part to be filled in, and limit the required fields. (such as mobile phone number, zip code, etc.). ). To avoid invalid information)

16. Form submission: After completing the form, you need to enter a verification code to prevent water injection. After successful submission, a thank-you prompt should be displayed.

17. Button setting: interactive buttons must be clear and prominent to ensure that users can click them clearly.

18. Click prompt: The color of clicked information needs to be displayed in different colors to distinguish it from unread content and avoid repeated reading.

19. Error prompt: If the form is filled in incorrectly, the wrong place should be noted, and the original filling contents should be saved to reduce duplication of work.

20. Online Q&A: After users ask questions, the background should give timely feedback, and new questions will be displayed in the background to ensure timely reply.

2 1. feedback: users can give feedback at any time if they have problems in use.

22. Online survey: set up a survey on the issues that users care about, and display the survey results to improve users' participation.

23. Online search: After the search is submitted, a clear list is displayed, and the related characters in the search results are distinguished by different colors.

24. Page refresh: Try to use AJAX technology to reduce the page refresh rate.

Ajax is a symbol of emerging network development technology. It combines JavaScript and XML technology. Every time users call new data, they don't need to ask the server repeatedly, but get the data that may be used next time in the browser cache in advance, so the response speed of the interface has been obviously improved.

25. Open new windows: minimize newly opened windows, avoid opening too many invalid windows, and set the pop-up window closing function.

26. Data security: ensure the security and confidentiality of data, and encrypt and save customer passwords and data.

27. Display path: No matter which level or page the user browses to, he can clearly know the path to see the page.

3. Browsing experience: The browsing experience presented to users emphasizes attraction.

28. column naming: accurate and related to the content of the column, concise and clear, not too abstruse.

29. Column level: no more than level 3, with clear navigation. JAVAscrip and other technologies are used to promote expansion and contraction between levels.

30. Classification of content: Under the same column, different classifications are clearly divided, so don't include or confuse each other.

3 1. Rich content: each column should ensure enough information to avoid the lack of column content.

32. Original content: Try to use original content to ensure the readability of the content.

3. Information update frequency: ensure a stable update frequency and attract visitors to browse frequently.

34. How to write information: The paragraph title is bold to distinguish it from the main text. The inverted pyramid structure is adopted.

35. Tagging of new articles: Provide different tags (such as new) for new articles to attract visitors to check.

36. Article Guide: Set a guide to important content on the home page to facilitate visitors to know the information they need. The number of words intercepted is accurate to avoid being taken out of context.

37. Wonderful content recommendation: Provide wonderful content recommendation on the front page of the channel or the left and right sides of the article to attract visitors to browse.

38. Related content recommendation: Provide related content recommendation on the left and right sides or at the bottom of articles browsed by users to attract visitors to browse.

39. Favorite Settings: Set up favorites for members to collect favorite goods or information.

40. Column subscription: provide Rss or mail subscription function.

4 1. Search for information: provide an information search box in a prominent position on the page, which is convenient for finding the required content.

42. Page printing: Allow users to print the information on this page for saving.

43. Text arrangement: the title is clearly separated from the text, and the paragraphs are clear.

44. Text fonts: Use easy-to-read fonts to avoid reading obstacles caused by too small or too dense text. You can set large, medium and small fonts to meet different browsing habits.

45. Page background color: Do not interfere with the reading of the main page.

46. Page length: Set a certain page length to prevent the page from being too long and affecting reading.

47. Pagination: Pagination of long articles.

48. Language version: different browsing versions are provided for customers in different countries.

49. Fast track: Provide fast track for users with clear purpose.

Fourth, emotional experience: psychological experience presented to users, emphasizing friendliness.

50. Customer classification: Divide different visitors (such as consumers, distributors and internal employees) to provide different services to customers.

5 1. Friendly tips: Give friendly tips for each operation to increase the affinity of visitors.

52. Member communication: provide convenient member communication functions (such as forums) to enhance members' feelings.

53. After-sales feedback: Regular after-sales feedback tracking to improve customer satisfaction.

54. Member discount: organize regular member discount activities to make members feel tangible benefits.

55. Member recommendation: Recommend suitable products or services for members according to their information and buying habits.

56. Encourage users to participate: provide users with comments, voting and other functions, so that members can participate more.

57. Membership activities: Regular online membership activities are held to provide members with opportunities for offline communication.

58. Expert Q&A: Provide professional answers to questions raised by users.

59. E-mail/SMS greetings: Provide e-mail/SMS greetings to different customers on a regular basis to enhance the feelings with customers.

60. Friend recommendation: Provide email recommendation function.

6 1. Website Map: Provide users with a clear website guide.

Verb (abbreviation of verb) Trust experience: Trust experience presented to users, emphasizing reliability.

62. Search engines: Search-related content can be displayed in the front row of search engines.

63. Company introduction: Real and reliable information release, including company scale, development status, company qualification, etc.

64. Investor relations: Listed companies need to provide true and accurate annual reports and financial information to shareholders.

65. Service guarantee: clearly list the company's service guarantee to enhance customer trust.

66. Page title: accurately describe the company name and related contents.

67. Source of the article: Mark the source of the cited article to avoid copyright disputes.

68. Editor and author of the article: indicate the editor or author of the original article to improve the credibility of the article.

69. Contact information: Accurate and effective contact information such as address and telephone number is easy to find.

70. Service hotline: List the company's service hotline in a conspicuous place to facilitate customers to find it.

7 1. Effective complaint channel: provide customers with e-mail or online feedback of complaints or suggestions.

72. Security and privacy clauses: For interactive websites, it is pointed out that security and privacy clauses can reduce customers' concerns and avoid disputes.

73. Legal statement: The statement of the legal provisions of the website can prevent enterprises from falling into unnecessary disputes.

74. Website filing: Let visitors confirm the legality of the website.

75. Associated links: The links between group enterprises and associated enterprises should be related.

76. Help Center: For services with complicated processes, there must be a help center to introduce the services.

How to improve the user experience of the website?

A website with a good user experience is manifested in the following aspects:

1, visual experience.

2. Operating experience.

3, user stickiness.

4. Whether the function conforms to the user's behavior.

5. Whether the content meets the needs of users.

When building a website, it is very convenient to display products, such as using directories and subdirectories, which is very convenient to organize. Moreover, the website can provide users with more product information through database and information retrieval technology when designing. The design of query function includes keyword query, classified query, combined query and so on. In the design of search function, automatic recommendation technology can be used to cross-sell the products purchased by users and browsing history, which is a filtering tool for automatic recommendation. In the content design and function design of the website, we should combine the positioning of the website and the analysis of the target users to better reflect the experience of the products to users in the website construction.