Can the Hema gift card be unbound after being bound?

Can be unbundled

1. Open the software.

2. Click My Options on the home page.

3. Click the My Account option on my page.

4. Click the Bind Gift Card or Pickup Voucher option on the My Account page.

5. Select the card to be unbound and click Unbind to complete

Operating environment: Lenovo k5pro mobile phone Hema version 4.32.0 ZUI system 11.1.099 stable version Android system version 9

Hema Fresh Food is a new retail format created by Alibaba for offline supermarkets. Hema is a supermarket, restaurant and wet market, but this description seems inaccurate. Consumers can purchase in stores or place orders on the Hema APP. One of the biggest features of Hema is express delivery: within 3 kilometers of the store, it can be delivered to your home in 30 minutes.

Hema Fresh Food is mostly open in residential areas. For online shopping, you need to download the Hema App.

In fact, behind the strong promotion of Alipay payment is Hema’s ambition to conduct big data mining on user consumption behavior in the future. Alibaba offers a membership service to Hema consumers, allowing users to register with a Taobao or Alipay account to view and purchase items from the nearest store. Hema will be able to track consumers’ purchasing behavior and use big data to make personalized recommendations.

On August 11, 2018, the first store of Beijing Fuxing Furniture Chain Group and Hema officially opened in Fuxing Home Shunyi store.

Logistics system

The biggest difference between Hema and traditional retail is that Hema uses big data, mobile Internet, intelligent Internet of Things, automation and other technologies and advanced equipment to realize the integration of people and goods. , the optimal matching of fields. Hema has its own complete logistics system from supply chain, warehousing to distribution.

However, this model also brings huge upfront costs to Hema. According to public reports, Hou Yi once revealed that the cost of opening a Hema store ranges from tens of millions of yuan.

The store’s metal chain twine mesh is part of Hema’s Total Link digital system.

The ability to achieve a delivery speed of 30 minutes lies in the core capability of algorithm driving. According to staff, the thick hemp rope grid with metal chains is part of Hema’s full-link digital system. Hema's supply chain, sales and logistics performance links are fully digitized. From goods to stores, putting on shelves, picking up, packaging, and delivering tasks, operators identify and work through smart devices, which is simple and efficient, and the error rate is extremely low. The entire system is divided into front desk and back desk. Users can sort and pack orders within 10 minutes, and deliver orders within 3 kilometers within 20 minutes, realizing store and warehouse integration.

Price advantage

Hema also has a price advantage. Prices from Hema Supermarket and online APP show that common local dishes in Shanghai, such as green vegetables, chicken feathers, lettuce, and leeks, only cost 1.5 yuan per bag, while cabbage, cauliflower, amaranth, coriander, lettuce, and chrysanthemums only cost 2.5 yuan per bag. , more than 10% lower than the traditional vegetable market. All dishes weigh at least 480g.

Zhang Guohong said that this is because there are no intermediate links. It goes directly from Chongming, Fengxian and vegetable bases every day, and then the whole process of cold chain transportation and exquisite packaging was born. Ma Xian Supermarket freezers are directly packaged and sold, and the finished products are Night of Destruction that did not sell, "We do not charge a penny entry fee from suppliers, which will save the cost of the entire chain and directly subsidize it to consumers. This ensures that Hema can continue to operate this model with low profits."