The impact of new pneumonia epidemic on housing prices: How should housing enterprises deal with the epidemic?

At present, we are all concerned about the progress of new pneumonia in Wuhan. Up to now, there are more than 40,000 confirmed cases in China. It can be seen that the spread of pneumonia is still very fast, which has also delayed the start of many industries, including the real estate industry. Then let's discuss the impact of the new pneumonia epidemic on housing prices. In the face of the epidemic, how should housing enterprises respond?

Influence of new pneumonia epidemic on housing prices

The impact of the epidemic on housing prices should be visible to the naked eye. However, the losses suffered by many housing enterprises during the epidemic period are also visible. The economic growth rate of all industries affected by the epidemic will definitely slow down, so the loan interest rate will definitely be lowered in the future. As a contribution to economic growth, the property market may also be affected by interest rate cuts, reducing the loan cost of buyers.

Therefore, as long as the epidemic quickly subsides, the property market will resume production order as soon as possible. So this year's house prices will not be greatly affected. It may even be driven by policy influence and continue to rise.

In the face of the epidemic, how should housing enterprises respond?

1, from offline sales to online sales.

In the past two days, many properties have responded quickly, opening online sales offices one after another, guiding customers to see the house through video and VR, and consulting property consultants online to fully prepare for future sales. In order to better guide customers to look at the house online, the online sales office also issued a detailed operation guide, which was pushed to customers through small videos.

In addition to project introduction and online consultation, the online sales office can also guide customers to share with friends and WeChat groups with one click to realize the fission spread of social circles. Make good use of this time and store customers online. Once the pneumonia epidemic is completely controlled, the potential of buying houses accumulated in recent months will erupt, which is a good opportunity for housing enterprises.

2, product iteration, green and healthy housing will sell well.

Just like SARS, healthy housing will become the biggest selling point in the face of the epidemic. This is a big plus for those housing enterprises that pay attention to product strength. For example, Jinmao's health technology residence will be more strongly sought after. And those housing enterprises that have accumulated a certain amount of precipitation on their products will also quickly update their product lines and configurations to catch the eye of this round of customers. And those housing enterprises that have always lacked product strength will find it more difficult to sell houses.

3. Make full preparations for the company's capital situation.

It is expected that the sales in the first quarter will be bleak and the housing enterprises with tight funds must be fully prepared. Although financing in the real estate industry is not easy now, there is still a lot of room for operation.

Novel coronavirus's influence on real estate is far greater than that of SARS in 2003. Because this epidemic spread from point to surface and then from surface to surface, it is more difficult and passive to start prevention and control than to deal with SARS. This negative force will continue.