How to write a promotional activity planning plan

How to write 7 promotional activity planning plans

Is it standard to write a promotional activity plan? , a good activity plan will definitely focus on audience participation and interactivity. Now I will show you how to write a promotional activity planning plan. I hope you will like it.

How to write a promotional activity planning plan 1

1. Foreword

Due to its large population, rapid economic growth, and rising demand for residents to express their self-awareness, China has It has become the cosmetics market with the largest future growth potential and scale in the world. In 20__, it became one of the four largest cosmetics production and sales countries in the world. Statistics show that my country's cosmetics market sales have grown at an average annual rate of 23.8, with the highest year reaching 41. Demand has continued to grow in recent years without substantial changes. It is expected that China's cosmetics market will remain at an annual rate of 20__-20__. average growth rate of 13. There is still a lot of room for development in China's cosmetics market.

From the perspective of product demand structure, China’s vast geographical area and multi-level population structure have led to strong demand for high, medium and low-grade products at home and abroad, among which mid-range products have shown relatively strong demand. good market prospects. At the same time, the regional differentiation of cosmetics consumer groups is relatively obvious: famous brand and high-end products are the mainstream in big cities, serving white-collar workers or consumers with some high-end incomes; mid- to low-end products are marketed in small and medium-sized cities or those with lower incomes, and most of them are Rural consumers accept it, with large quantities and a wide range of products.

From the perspective of consumer psychology, Chinese consumers are becoming more rational in the face of diversified cosmetics. Monitoring data shows that: 65% of customers accept new products through detailed understanding on their own, and 30% through beauty. 27% are recommended by teachers, 27% are recommended by friends, and 28% are motivated to buy through advertisements. It can be seen from this that today's customers believe in themselves more and more. The psychological feeling brought by buying cosmetics is greater than the cosmetics themselves, and consumption is increasingly turning into spiritual enjoyment.

2. The purpose of market research

1. Through market research, find new market space for Han Shu Cosmetics Cosmetics.

2. Understand the current competitive status and characteristics of the cosmetics industry through market research.

3. Understand competitors’ competitive strategies and operating methods through market research.

4. Understand consumers’ consumption habits and preferences for cosmetics through market research.

5. Through market research, understand consumers’ understanding of the Korean cosmetics industry.

In short, the most fundamental purpose of this survey is to truly reflect the competition situation in the cosmetics market and provide a scientific basis for the Han Shu brand to expand the market.

3. Contents of market research

1. Macro market survey

(1) The dynamics and market structure of cosmetics around Changsha Yuhua District Civil Affairs College;

(2) The development and market space of the cosmetics market;

(3) Analysis and research on major cosmetics companies, etc.

2. Product survey

(1) Consumers’ evaluation of current cosmetic products;

(2) Consumer preference trends for product texture;

(3) Consumers’ requirements for product mix;

(4) Consumers’ trends and preferences for product colors;

3. Purchasing behavior survey

(1) Consumers’ frequency of use of cosmetics and purchase patterns; (including usual products, purchase quantity, purchase location, purchase time, etc.)

(2) Consumer purchases Psychology; (whitening, fashion, following the public, etc.)

(3) Purpose of product purchase; (self-use, gift to friends)

(4) Consumers’ brand awareness of cosmetics ( Including whether they care about the brand, loyalty to the brand, etc.).

4. Types of purchasing behavior

(divided according to the degree of product involvement and brand differentiation)

(1) Complex purchasing behavior;

(2) Diversified purchasing behavior;

(3) Habitual purchasing behavior;

5. Investigation of influencing factors

(1) In-store The degree of influence of atmosphere and product display on consumer purchases;

(2) The most important factors affecting consumers’ purchase considerations;

(3) The degree of influence of brands on consumer purchases ;

(4) The degree of impact of price on consumer purchases;

(5) The factors that influence shopping guides on consumer purchases, etc.

6. Competitor survey

(1) Consumers’ understanding of competitors’ basic situation;

(2) Consumers’ perceptions of competitors’ products Degree of understanding;

(3) Consumer acceptance of competitors’ prices; How to write a promotional activity planning plan 2

1. Activity theme

Gratitude With you

2. Sub-theme

Thank you meeting

3. Purpose of the activity

1. Strengthen the sales of the company’s chain stores and improve Operating income;

2. Strengthen corporate visibility and enhance chain store brand;

3. Celebrate Thanksgiving.

4. Significance of the activity

An indispensable program for Thanksgiving includes various parties including family, friend and lover. A good time for friendship, family, and love gathering. As a grand festival, a big meal is indispensable. In China, Western food is the main meal. During the event promotion period, the company can promote corporate culture, enhance the brand of each chain store, and strengthen corporate visibility.

5. Activity content

Carry out Thanksgiving activities in each chain store, display the chain store logo in a conspicuous position, decorate the hotel, and place gifts in every location of the hotel. Each customer who enters the store is given a small gift, and a feast and promotions are launched.

2. Customers who come in to dine are given small gifts, marked with the company logo (can cooperate with other merchants);

3. Produce leaflets, which can be used within the paper range of the preferential activities For cutting, it can be equivalent to consumption coupons;

4. The kitchen launches special menus, which can be divided into: delicious meals, couple packages, children's packages, family packages, etc., and make relevant posters and leaflets for promotion (click You can get a free coffee coupon when arranging a meal);

5. Reservation;

6. All chain store staff must wear orange to enhance the festive atmosphere;

7. Make simple decorations in the restaurant to enhance the festive and lively atmosphere of the restaurant. The most important thing is to make customers feel like they are celebrating the festival;

8. Play carols in each restaurant. How to write a promotional activity planning plan Part 3

With the help of Singles holiday consumption, and Singles is catching up with the peak sales season before the Spring Festival, they have launched a series of activities to allow consumers to buy more and get more benefits. As long as they shop, There is a feeling of surprise, thereby achieving the purpose of improving sales performance during the peak season.

1. Activity theme

__Singles have many surprises, congratulations on the New Year with big gifts

(1) Surprise 1: 1 1 shopping, affordable and affordable.

During the event, if customers and their relatives and friends (at least two people, up to three people) shop together on the same day during the event, they can enjoy group purchase discounts with shopping receipts for more than two people. The discount method is: You can enjoy the special discount of "get 10__ cash when you spend 100__" (the shopping receipts of two people can be added up to enjoy the group purchase treatment). It can encourage customers to attract relatives and friends to the mall for shopping.

(2) Surprise 2: Shopping is the best, a seven-day trip to Hong Kong.

1. During the event, customers who spend more than 50__ at one time can receive free lottery tickets at the cashier to participate in the lottery;

2. When receiving lottery tickets, every 50__ To receive one piece, the amount exceeding 50__ will be calculated as a multiple of 50__ (the amount less than the multiple will not be calculated, for example: 100__-149__ can receive two pieces), and so on, up to 5 pieces;

3. The lottery method is an open lottery, and the prize is set as: seven-day tour to Hong Kong (only the fees normally charged by the travel company will be borne, other expenses are at your own expense);

4. This event will be held after the event ends Announcement, travel time will be arranged separately;

5. Finally, __ lucky customers will be produced.

(3) Surprise Three: Consumers can participate in the above three activities at the same time.

(4) Surprise 4: Good things, sold at cheap prices, given to you at special prices every day!

Carry out special sales of products for different groups of people, at different times, and with different characteristics, so that the small ones lead the big ones. On Saturdays and Sundays, student clothing is on sale, and on Mondays to Fridays, men's clothing, women's clothing, senior clothing, underwear and baby clothing are on sale on a rotating basis.

Participants in this event are not eligible to participate in activities one to three.

2. Decoration inside and outside the venue

The layout inside and outside the venue should be carefully arranged to set off the festive, lively, traditional and folk festival atmosphere, and fully highlight the strong festival of Singles and the Spring Festival. atmosphere.

Set up a classical gatehouse outside the venue, and make red couplets. A giant inkjet painting should be made above the gate, with the words "Congratulations on the New Year" on a red background in yellow in the center, and on the left and right sides there should be images of golden boys and girls congratulating them on the New Year. , a large "福" character is made in the center of the door.

Two large diamond-shaped square boxes were made at the venue, with black words "Congratulations on the New Year" on the top and tassels on the bottom. Purchase two large cartoon dogs and hang them on the performance stage on the second floor. We also need to print hanging flags. The colors and words of the hanging flags should be consistent with those inside and outside the venue to achieve a unified image from top to bottom, from inside to outside, and the entire mall will be formed. A peaceful and prosperous scene.

How to write a promotional activity planning plan Part 4

1. Purpose of the activity:

It is worth the 3.15 sales season, with the gimmick of finding __ old users, and highlighting the leading brand of __ integrated stove industry, The advantage of the highest sales volume in the market, while consolidating the brand loyalty of old users, increasing word-of-mouth publicity, and stimulating a significant increase in sales!

2. Activity theme:

Looking for __ old users , family service is delivered to all around - grateful users, passionate gifts, warm service!

3. Event time:

March 1st - March 15th, 20__

4. Activity content:

Inspiration for finding relatives—Dear, where are you? Since you became attached to __, we have always cared about you!__Integrated stove, __finding relatives Let’s start! Looking for __ old users, and send family services to you!

1. Family gifts: "Go home" with courtesy

During the event, old users will "go home" and visit in person_ _Integrated stove specialty store, register with a valid purchase voucher and you will receive a beautiful gift!

2. Gratitude gift: family service

During the event, old users "go home" Visit the __ integrated stove store in person, and after registering with a valid purchase voucher, you can also receive a free family maintenance service within six months!

3. Surprise gift: User Ambassador

In the event During this period, old users "go home" and visit the __ Integrated Stove Store in person. According to the valid purchase voucher provided, the three oldest users of the store will also be awarded the title of "User Ambassador" and will be given a certificate of honor and a gift worth 388 yuan. __An exquisite stainless steel juice machine! When you purchase it again, you can also enjoy the special "User Ambassador" discount!

(Each dealer can adjust the number and range of rewards according to local market conditions)

4. Buy and get free: super value gift pack

During the event, old users "go home" and visit __ integrated stove store in person to buy again or bring friends to buy __ integrated stove. Give away a __ high-end fine iron wok worth 199 yuan, a __ high-end stainless steel steamer set worth 388 yuan, and a __ exquisite stainless steel juice machine!

5. Lucky gift: Lucky Draw

During the event, anyone who pays the full price to purchase __ integrated stove can also participate in the "Lucky Wheel" event. If you are lucky, you will have a chance to win __ integrated stove Lucky Grand Prize!

First prize: Lucky Grand Prize, 1 person - direct cash rebate of 20__ yuan!! Second prize: Lucky Grand Prize, 2 people - reward__ exquisite stainless steel double sink copper A set of faucets!

Third prize: Happy Grand Prize, 3 people - reward__ an exquisite stainless steel juice machine!

Fourth prize: Lucky Grand Prize, 10 people - Reward __ an exquisite stainless steel steamer! How to write a promotional event planning plan 5

1. Overall goal

Expand the company's visibility and influence through Christmas and New Year's Day activities, Enhance the relationship with customers, guide the catering consumption of residents in nearby areas, and then obtain certain economic and social benefits.

2. Planning content

(1) Christmas and New Year’s Day activity arrangements

1. Golden egg smashing

Date: 20__ January 1, 2020 - January 8, 20__

Time: 11:00 to 12:00 noon, 17:00 to 20:00 in the evening

Event location: Hotel North Hall

Format:

(1) Entertainment activities drive guest room dining consumption

(2) New Year’s Day publicity arrangements

Radio, Radio, newspapers, WeChat, Weibo, city LED publicity

1. Media: "Lianyungang Morning News", "Lianhe News", Lianyungang Radio and Television, leaflets, WeChat, Weibo, etc.

2. Publicity methods: event introduction, news follow-up reports, special reports, event recording reports, venue graphic reports, etc.

3. Publicity time: December 24, 20__ to January, 20__ 8th

4. Publicity frequency:

(1) Newspaper: "Lianyungang Morning News" will announce once and introduce each activity separately. "Lianhe News" announced once, and published news reports and on-site pictures a total of six times.

(2) Lianyungang Radio and Television: With the theme of "Christmas Makeup Party", a program to promote the Lianyungang Sailing Hotel will be launched, six times a day, 15 seconds each time.

(3) The hotel’s WeChat public platform broadcasts relevant news, introduces the overall situation, and coordinates it with at least 10 promotional pictures.

(4) Carry out an event introduction in the form of news announcements, carry out intermittent publicity during the advertising period from December 25, 20__ to January 9, 20__, and conduct preparations for the event. After two or three follow-up reports and on-site recording of the event, it can be combined into one special report.

(5) Print 10,000 leaflets and distribute them throughout Lianyungang.

(6) Carry out mass SMS promotion for high-end customers.

(7) Produce urban LED advertisements and roll them out. How to write a 20-month promotional activity planning plan Part 6

Christmas and New Year’s Day are a good promotion for the hotel and catering department. At this time, in order to increase the hotel's popularity and increase turnover, we have formulated this Christmas and New Year's Day promotion for the catering department.

1. Event name:

Double Festival Thanksgiving Month--Grand Hotel Christmas and New Year's Day promotions

2. Event time:

December 25th - January 20th

3. Event promotion methods:

1.

2. Light box advertisement----1 piece (the size is the same as before)

4. Activity content:

Activity 1: All customers who come to our hotel for dinner will receive a free gift An exquisite fruit plate

Activity 2: "Discount free travel" (excluding tobacco, alcohol and seafood consumption)

Activity 3: Birthday guests enjoy 120% off and receive longevity noodles and exquisite gifts One serving

Activity 4: On Christmas Eve, Christmas Day and New Year’s Day, all diners can enjoy the promotion of getting a free meal with every purchase (the quantity is limited, while supplies last, and you can enjoy corresponding discounts if you spend the entire order (gift activity)

For a purchase of 4,000 yuan/table, a car DVD worth 1,200 yuan will be given as a gift

For a purchase of 2,500 yuan/table, a silk quilt worth 800 yuan will be given as a gift

When you spend over 1,500 yuan/table, you will get a free electronic scale worth 150 yuan

When you spend more than 1,000 yuan/table, you will get a voucher worth 100 yuan.

Anyone who comes to our hotel for consumption Customers can get a computer vacuum cleaner or a pot of small desk plants for each table

Activity 5: Book a banquet and send etiquette

Only those who successfully book a banquet in the month of the event and pay the required deposit Enjoy the hotel's banquet and ceremonial activities.

In the banquet hall on the first floor, if you book more than 10 tables, you will receive a set of gauze curtains and wool carpet passages worth 500 yuan.

In the banquet hall on the second floor, if you book more than 20 tables, you will receive a set of gauze curtains, Avenue of Stars and light guides worth 20__ yuan.

Activity 6: Gold membership cards are on sale (this activity is valid for a long time)

Pre-deposit 10,000 yuan in the stored-value card and get 1,000 yuan back, or enjoy a 12% discount on hotel dining expenses (tobacco, alcohol, tobacco, alcohol, etc.) Excluding beverages and seafood consumption, excluding banquets, meetings, and team consumption).

Note: You can only choose one of activities 2, 3 and 4 to participate. The three activities cannot be carried out at the same time. How to write a promotional activity planning plan 7

1. Origin of the activity

June 1st every year is International Children’s Day. On this day, in order to express congratulations to the children, many parents will Take your children shopping in stores; as children’s consumption has many special characteristics, shopping malls should seize this opportunity and carry out public relations and promotion activities.

2. Event time

May 27th - June 5th.

3. Activity theme

Have fun while learning and having fun.

4. Promotional public relations activities

Activity 1. From May 27th to May 31st, anyone who purchases more than 200 yuan in this mall can do so with a shopping receipt. Receive a free ticket to a local children's paradise or other amusement park.

Activity 2. During the activity, anyone who purchases more than 200 yuan in a single receipt in this mall will receive a free summer computer summer camp training opportunity.

Operation method:

1. Receive an information card with the receipt, and fill in the relevant information of the child (aged between 8-14 years old): name, age, School, contact number; only one ticket will be given.

2. Put the data card into the box set up in the mall.

3. The mall will select 60 places and notify parents to receive training certificates. Specific drawing time: June 5th at 13:00 pm.

4. During the summer vacation, go to the relevant computer training institution for one-week training with the training certificate.

Activity 3: While promoting toys, children's clothing and other children's products, you should also focus on launching special sales on spring and summer women's clothing and leather shoes.

5. Notes

1. The notarization of the lottery must be ensured in the first activity. The activity can be held jointly with the park; the ticket fee for the park or park for this activity can be controlled within It’s about 10 yuan/person, which is equivalent to a 95% discount on the product.

2. The training time for the second activity can be limited to one week. This activity can be jointly organized with the local computer training department, who will be responsible for the training; the training fee is calculated at 100 yuan/person, and the entire activity The funding is 6,000 yuan; in order to reduce expenses, training units can be provided with venues in shopping malls free of charge to allow them to conduct on-site consultations and distribute promotional materials. Let training institutions provide free training places in a mutually beneficial manner.