How to write the soft text of activity promotion?

Promotional soft text is actually a straightforward promotion method, even the more straightforward the better. It is a soft text marketing method that enterprises use more now. Generally speaking, promotional soft articles are divided into the following two forms.

1. Pure text

1.1. Generally, the promotional soft text in pure text belongs to the activity soft text, which relies entirely on the text to recommend the content, time and place of the brand or activity to readers. Let's enjoy a classic promotional soft text.

For example, in one sentence, 3.8 yuan sent 1 articles! ! !

the life of a rich family leads to a distinguished experience. Committed to being the best antique brick and the most thoughtful tile in the industry, and creating the most thoughtful and stylish space for customers is the unchanging concept of XX Ceramics. In 211, XX pottery brand developed rapidly, broke into the World Expo and Asian Games venues, and won the top 5 brands in China. In order to meet the deeper needs of more consumers and thank consumers for their trust, on the occasion of the 61st anniversary of the founding of the People's Republic of China, XX pottery will come up with the best and best-selling products for promotion and give back to consumers.

1.2, the price of seconds to kill the shocking heartbeat

XX Tao official website will open up a network promotion service area, which will be sold directly to the national consumers' "zero channel" manufacturers. The best-selling products such as bricks will be killed online in the World Expo and Asian Games venues, and hundreds of millions of rewards will be given. There is no threshold for all offers. You can enjoy real benefits and quality services with simple operation. The spike time is from September 21st to October 1st, and consumers can find and grab the spike opportunity by constantly refreshing the webpage. After the second kill is successful, you will receive an official confirmation message from XX Tao, and cash the product at the specified time. In order to meet the crazy spike of hundreds of millions of consumers, XX Tao specially provides ten servers waiting for the spike!

1.3. Buy ten big spaces and send them to ten big spaces

To celebrate the 61st anniversary of the founding of the People's Republic of China, XX pottery presented a gift to the motherland, and it was grandly launched: Ten new spaces of antique III, Lingzhi, transcendental realm, flowing gold, Santa Ana stone, Tiansu, jade tiancheng, pastoral muge, Senyan royal products and super dazzling stone were purchased.

1.4. Enjoy the cash back card and get a discount.

Buy three products and get one free. Choose XX ceramic tiles for the venues of the World Expo and the Asian Games, and all the products selected for the World Expo and the Asian Games will be sold at half price. In addition, during the period from September 4th to October 7th, I went to the store to snap up XX ceramic cashback cards, and besides enjoying all the benefits of promotional activities, I also enjoyed the corresponding discounts on cashback cards, which was the only way to return them!

Analysis:

The activity soft article captures the festive atmosphere and launches the spike activity, which clearly and directly highlights the main content of the activity and the promotion intensity, so that readers can quickly know the activity content and promotion intensity. As long as it meets the needs of readers, it will definitely arouse readers' interest and desire to buy.

Through the above cases, we can sum up the following methods to write promotional soft articles.

(1) enterprises can seize the holiday atmosphere to launch promotional soft articles, but before promoting promotional soft articles, they should plan their activities in a hurry, so that soft articles can play a role in fueling the situation.

(2) When the enterprise selects the activity content, it should determine the theme of the soft article according to the activity content. The general theme can be comprehensively extracted from the festival name and the activity content, and can be directly used as the title to guide the full text after being extracted.

(3) When writing promotional soft articles, it is best for enterprises to clarify the general structure of the whole article and make the soft articles well organized, in which the promotional soft articles can mainly highlight three parts, as shown in Figure 1-4.

(4) Don't create promotional soft articles without planning, they are easy to be stereotyped and have no style, and they are easily ignored by readers. If the brand is not well-known, you need to write creative copywriting. If the brand is well-known, you should make more efforts in promotion and the style of soft articles should be innovative.

(5) Before writing promotional soft articles, enterprises should first select customer groups, and write and deliver promotional soft articles according to their needs, hobbies and habits.

(6) Avoid false propaganda, and be sure to write promotional soft articles realistically.

2. The promotional soft text of "promotional label+picture" refers to matching some promotional labels on the pictures of products or activities, such as "out of stock three times a day, manufacturers are in a hurry", "full-time postage" and "limited rush to buy in the New Year". Such soft text can urge consumers to buy through various factors such as "competition psychology" and "influence effect".

Analysis:

The promotional soft text of "promotional label+picture" arouses readers' interest by means of promotional efforts and visual effects of pictures. After seeing attractive promotional pictures, readers will basically not refuse to buy such products if the promotional efforts are strong enough.

whether it is plain text or promotional soft text of "promotional label+picture", you should pay attention to the following points.

promotional information must be true.

you can add a little creativity.

promotional soft articles must make readers feel "value-for-money" and "cost-effective", and add some time restrictions appropriately, so that readers who need to buy products have a sense of urgency.