Theme planning scheme of Mid-Autumn Festival activities

In order to effectively ensure the quality level of activities, it is often necessary to prepare activity plans in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. So what is an excellent activity plan? The following is the theme planning scheme of Mid-Autumn Festival activities I collected for you (6 in total), hoping to help you.

Mid-Autumn Festival Theme Planning Scheme 1 I. Activity Time:

Second, the purpose of the activity: Shenglong Supermarket will meet you in this beautiful autumn. On September 1 1, "The full moon brings good reunion, and gifts are prosperous" to celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and mature charm brought by autumn.

Third, the theme of the event: spend a good full moon, reunion, gifts, and joy again and again.

4. In-store furnishings: A special Mid-Autumn Festival gift monopoly area is set up in the store, which is displayed according to the brands of moon cakes, health care products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.

Verb (abbreviation of verb) propaganda mode:

Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.

Activity of intransitive verbs:

Ichiji

When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;

A, this gift certificate can be sent to 3 yuan if you buy the designated mooncake gift box; (This coupon can only be used during the activity)

Designated moon cake varieties are:

B, health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.

L mid-autumn festival gift certificate

Class A health care products or alcohol can be deducted 1 yuan.

L sheng

Class b health care products or wine. This ticket can reach 2 yuan.

LC health products or wine. This ticket can reach 3 yuan.

double happiness

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:

A the reunion prize is a collection of "group, circle and prize", and the prizes are prizes (gift certificates and cash) worth 200 yuan.

B, holiday prizes are gifts (gift certificates, cash) worth 100 yuan.

C. The Dragon Promotion Award is a gift (gift certificate, cash) that combines the value awarded by the Dragon Promotion Award to 12 yuan.

D, hi prize is any one of the seven words "Life, Dragon Award, Tuan, Yuan, Qing".

The prize value is one 3 yuan mooncake gift package (before September 28th).

The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).

Award preset: a * * *100; b * * * 1000； c * * * 10000；

Seven, shopping mall layout:

Head office: about hanging flags, banners at the door or posters of Mid-Autumn Festival (Mid-Autumn Festival activities are the main content) and the layout of the exhibition area.

Chain stores: Mid-Autumn banners and flags.

Eight, the cost budget:

Banner:10m *6 yuan/Article * Article 26 = 1500 yuan.

Mid-Autumn Festival gift certificate: 0, 1 RMB * 65438+ RMB = 1 RMB.

Flag: 2. 5 yuan/piece * 1000 piece =2500 yuan.

DM News: To be determined; Advertising expenses: newspapers and television, to be determined.

Mid-Autumn Festival Theme Planning Scheme II This activity is held in the form of a fraternity, and relevant leaders of OCT, OCT residents and surrounding businesses are invited to participate. The whole party included cultural performances, tea ceremony performances, sharing the extra-large moon cakes made by the mooncake merchants of Causeway Bay Mid-Autumn Festival, and some publicity about the corporate culture of Causeway Bay. Everyone shares a moon cake, which means reunion and the same theme of Mid-Autumn Festival. Through good organization, the party will be turned into an elegant and harmonious OCT Causeway Bay Mid-Autumn Festival Friendship Association.

I. Purpose:

1. Through this activity, the visibility of OCT and OCT Causeway Bay will be enhanced, and the communication and contact between residents in Causeway Bay and OCT will be enhanced.

2. Through the cooperation with brand mooncake merchants, establish a good business interaction relationship, add more cultural connotations to the brands of both parties, and establish a good corporate image of both parties.

3. Enrich the cultural life of community residents through performing arts and participating in activities on the spot.

4. Through the development of this activity, we will create news hotspots and form a certain influence through various media reports.

Second, the theme of the party:

Enjoy tea and the moon, and spend the Mid-Autumn Festival in Causeway Bay.

Third, time:

Mid-Autumn Festival 7: 00 pm to 9: 00 pm

Four. Location:

Overseas Chinese Town Causeway Bay Ecological Square

Verb (short for verb) Organizer:

OCT Causeway Bay, OCT property, brand moon cake merchants.

Content of intransitive verbs:

1. Colorful cultural performances: invite professional cultural groups to perform or cooperate with OCT community, and invite owners with literary expertise to participate in the performances in conjunction with OCT Property.

2. The brand mooncake enterprises that hosted the party provided "extra large" mooncakes in the evening party, and provided some knowledge materials about mooncakes in the evening program for publicity.

3. Invite brand tea merchants to hold tea ceremony performances in the fraternity, and introduce some knowledge about tea to the audience in the program. Provide tea and tea sets for the fraternity.

4. Invite relevant leaders of OCT and surrounding merchants to participate.

5. Invite all media reporters to participate, and effectively use the media to expand influence.

Seven, the propaganda media:

Newspapers:

Publications:

Network:

Others:

Mid-Autumn Festival theme planning scheme 3 I. Purpose of the event:

1. Through the activities, let students experience the folk customs of Mid-Autumn Festival, understand the touching legends of Mid-Autumn Festival, read beautiful Mid-Autumn Festival poems, understand the Mid-Autumn Festival food culture in various places, feel the charm of Mid-Autumn Festival culture, and cultivate students' ability to feel and appreciate beauty.

2. By guiding students and teachers to spend the Mid-Autumn Festival together and making moon cakes together, the affection between teachers and students can be enhanced.

Introduction: Four years ago, we came to Gu Wei Middle School from all directions, from strangers to acquaintances, from acquaintances to acquaintances, from acquaintances to blind dates. The sublimation of feelings makes us inseparable from school, teachers and classmates. The voice of "good teacher" and "good classmate" warms everyone's heart. Let our endless feelings melt in the moonlight and blessings tonight! This is the last Mid-Autumn Festival we spent together. On behalf of all the teachers, I wish you a happy Mid-Autumn Festival, all the best and successful studies!

Third, the activity process:

1. Each group displays the collected Mid-Autumn Festival materials.

(1) The origin of Mid-Autumn Festival

(2) The legend of Mid-Autumn Festival

(3) The Mid-Autumn Festival defends local customs.

(4) Poetry about Mid-Autumn Festival

(5) Food culture of Mid-Autumn Festival

2. Knowledge contest

(1) What's the festival called August 15? A moon cake festival b reunion festival c hometown festival d poet festival

(2) In which dynasty did Mid-Autumn Festival become a fixed festival? A Tang b song c yuan d Ming

(3) Which of the following is not the legend of Mid-Autumn Festival? A, the Goddess Chang'e flying to the moon goddess B, Wu Gangfa, Gui C, Yutu, Guan Yao D and Shen Tao said.

(4) What are the full and absent moons generally described in ancient times? A joys and sorrows, b the weather is good or bad, c the symbol of good or bad luck, d whether you are healthy.

(5) What were moon cakes originally used for? A offering sacrifices to Luna B giving gifts to relatives and friends C festival food D local snacks.

(6) Lantern Festival and Dragon Boat Festival and which of the following festivals are called the three traditional festivals in China? A Spring Festival B Double Ninth Festival C Mid-Autumn Festival D Christmas

(7) What is the tide related to? A sun b stars c moon d wind

(8) Whose masterpiece is Jiang Nanan Spring Breeze Green, When Will the Moon Shine on Me? A Wang Anshi b Li Bai c Du Fu d Bai Juyi

(9) Moon cakes symbolize reunion and are essential food for the Mid-Autumn Festival. When is the custom of eating moon cakes said to have been handed down? A Tang dynasty b yuan dynasty c song dynasty d Ming dynasty

(10) What can the Mid-Autumn Festival be called? A Mid-Autumn Festival B Mid-Autumn Festival C Mid-Autumn Festival D Mid-Autumn Festival

3. Competition

Choose a classmate in each group to clamp melon seeds with chopsticks, and clamp "Happy Mid-Autumn Festival" with melon seeds to see which classmate can clamp them fastest and best:

(1) Manual melon seeds are not allowed.

(2) The direction of melon seeds should be consistent. 4. Making moon cakes Everyone makes their own creative moon cakes with their own materials, and the characters and colors are not limited. After finishing, everyone writes down their Mid-Autumn Festival wishes and gives them to their teachers, classmates or family members, so that they can enjoy the Mid-Autumn Festival.

4. Summarize and send blessings

Mid-Autumn Festival theme planning scheme 4 I. Activity background

Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere.

On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.

Second, the activity preparation

(1) Theme of the activity

Mid-Autumn Festival, reunion in a new house-the word "new house" can also be changed to the name of the opening community.

III. Purpose of the activity

1. Taking the Mid-Autumn Festival as a well-known traditional festival as an excuse, every time the owners go to the Mid-Autumn Festival, they will recall the happy scene of the Mid-Autumn Festival and have a good impression.

2. Through this kind of entertainment, we can enhance the harmonious communication and cooperation between the property and the owners, leave a good first impression and maintain a friendly and harmonious relationship between the two sides.

3. Enhance the influence and attraction of residential property and establish a good image.

Fourth, the form of activities.

There are various forms of cultural activities with the theme of Mid-Autumn Festival.

Verb (abbreviation for verb) target audience

Owners living in the community

Mid-Autumn Festival special program

Duration of intransitive verb I-word

20xx, x, x, night (up to you)

Seven. Venue

You can choose a wide venue in the community.

Eight, preliminary preparation

(a) Before the election

1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.

2. Publicity in the form of posters

3. Flyer form (optional)

(b) Preparatory activities

1, 10 The day before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and process of the event, and send it to every employee, so that employees can know their tasks, and at the same time clearly tell the owner what highlights and entertainment projects are available to attract the owner to actively participate.

2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.

3. Rehearsal, audio debugging and layout of the event site.

4, arrange full-time layout site

5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.

6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.

7. Look for children with artistic expertise in the community and invite them.

8. Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.

(3) Planning preparation

1. Website layout of required projects: banners, balloons, etc. Create a festive atmosphere.

2. Make gift packages and prepare gifts.

3, draw the activity site layout, exercise in advance.

Nine. Activity design

1. Enjoy the moon and hand out moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.

2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you.

3. Interactive games:

(1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a nice little gift.

(2) Sing a song with the word "Moon". Whoever sings well will get a small gift.

4. In the Mid-Autumn Festival "Best Family" competition, you can hold a singing program, that is, sing songs with the word "moon" (or sing poems or idioms related to the moon), invite several homeowners to fight, and those who sing more will win and give gifts, and other participating families will also give small gifts. Each family only needs to send one gift.

It is best to arrange talent show for children in the community. Children's performances are generally programs that the audience is willing to watch.

6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth.

Employees of your company can also participate in activities. )

X. medium-term operation

1. Site layout: The site shall be packed and arranged according to the pre-selected site plan, and the installation and debugging instruments, acoustics and activity time shall be determined one by one.

2. In terms of dress, employees arrive early to boost morale, warm up and adjust to the best mental state; Need to coordinate and emphasize the work, in strict accordance with the operating standards and division of labor.

Theme planning scheme of Mid-Autumn Festival 5 I. Purpose of Mid-Autumn Festival in the hotel

Mid-Autumn Festival has always been a good time for hotels and hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the hotel Mid-Autumn Festival theme activities

"The Mid-Autumn Festival is full of joy, and the gifts don't stop."

Third, the hotel Mid-Autumn Festival activities

Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the hotel Mid-Autumn Festival activities time

20XX September

Five, the hotel Mid-Autumn Festival activities

Discount; Gifts; draw for a prize

Six, the hotel Mid-Autumn Festival activities specific content

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

The sense of smell disappears, so that the fragrance of moon cakes and hotel culture can attract guests into the hotel, and customers will take the initiative to smell the fragrance of moon cakes; Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Mid-Autumn Festival Theme Planning Scheme 6 Activity Background:

"I miss my family more during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, when I enjoy my family and pray for happiness, every soul is holy, which is the best opportunity to inspire the truth, goodness and beauty of human nature. Gaori company is a large-scale scientific and technological enterprise, with many foreign employees and foreign employees. In order to enhance international employees' understanding of China's long history and culture, create a festive atmosphere, pay attention to employees' emotional needs, narrow the distance between employees and enterprises, and better promote the economic development of enterprises, enterprises hold Mid-Autumn Festival.

Activity theme:

Happy Mid-Autumn Festival with strong feelings.

Activity purpose:

1) The company is a big family, which enhances team cohesion and employees' sense of belonging. Break the small pattern of family reunion on holidays, and take business divisions or departments and groups as units (depending on the team size, eight to twelve are preferred), and employees bring their families to attend the Mid-Autumn Festival family meeting.

2) Let employees' families know about the company culture, enhance their intimacy with the company, and improve their support for employees' work.

3) Stimulate employees' sense of gratitude and honor, and work harder and more valuable for the family and team (the best effect is to make a vow spontaneously and set work goals or life goals).

4) Advocate the balanced concept of "happy work and happy life", strengthen the harmony between people, cherish the fate of living with family and colleagues, and guide employees' sense of fraternity and equality.

5) Respect the traditional customs of China, pray for the complete glory of life, carry forward the national culture of China and improve the cultural quality of employees. Company Mid-Autumn Festival planning scheme: all employees and their families (including foreign employees and foreign employees)

Activity time:

8: 00 p.m. on August 14th of the lunar calendar.

Location:

Gaori Company Headquarters/Lobby, Floor 0/2, KLOC

Activity flow:

1. Welcome speech by the team leader.

2. The stage play "Tracing the Source of Mid-Autumn Festival". Such as Houyi shooting at the sun and Zhu Yuanzhang uprising.

3. Allegro (three and a half sentences, two people turn) "Look at our home" is to introduce the employees of our team respectively.

4. Awards. The team leader summarizes the achievements and contributions made by each employee to the team, gives different honorary titles, and presents corresponding certificates and prizes to the employees' families, and also invites employees and their families to make impromptu speeches.

5. Family show. All family talent shows or family games.

6. Music story "Blue Ribbon". The blue ribbon gratitude operation was launched on the spot. Colleagues or family members can thank each other and tie blue ribbons to those who want to thank. )

7. Pray for blessings under the moon (light a lighthouse and set off fireworks).

8. Promotion and auction of business promotion plan. In the next stage, we will formulate different reward standards for different performance levels (mainly family-based rewards, such as household items or the whole family). ), and each family will discuss it before taking the reward index.

9. Give Mid-Autumn Festival gifts (extra gifts for children). The team leader made a thank-you speech.

Activity preparation:

1, suitable website size and layout.

2, sound effects, disc preparation.

3. Preparation of employee prizes.

4. Prepare business promotion plan prizes.

Activity budget: about 30,000 yuan.