Luo Yonghao's live broadcast with goods, Haval F7' s out-of-circle technology.

April 10 at 8: 00 pm, it was Lao Luo's second live broadcast in Tik Tok, and he still didn't make money, just to make friends.

This time, no online shopping platform will release a preferential advertisement of "the price is lower than that of Luo Yonghao", because the ten Haval F7s that came out at the finale this time lost half the price with one hammer.

Let's talk about the results of Lao Luo's first car. At the live broadcast site, with the countdown of "10, 9, 8, 7 ..." initiated by Lao Luo and Wen Fei, deputy general managers of Great Wall Motor Sales Company and top product managers of Haval Department F, the live broadcast site was sold out at half price, and at the same time, a 1 1357 car ticket worth 2,777 yuan was seized, and the estimated sales volume was/kloc-0.

In my opinion, this live broadcast cooperation, Lao Luo won popularity, Haval F7 won exposure, and fans did get benefits. It is no problem to give a five-star praise. After all, this is the second live broadcast of Lao Luo. Live broadcasts may be frequent, but half-price F7 is uncertain.

The same online celebrities, the same paranoia.

It needs to be emphasized again that this is the second time that Lao Luo has brought goods live, and this is the first time that Lao Luo has sold cars live. Similarly, this is the first time that Haval F7 walked into the studio.

Previously, on the day when Mr. Luo announced the live broadcast of goods, Weimar Automobile had issued an invitation in an official capacity at Weibo, but the matter was dropped. After April 10, we can understand that it is not that Lao Luo will not sell cars live, but that he has a choice about the first car he wants to sell.

However, it can't be simply said that Lao Luo chose Haval F7 or Haval F7 chose Luo Yonghao, because the * * * between them makes them more inclined to attract each other.

Luo Yonghao is definitely the first generation of internet celebrities.

Luo Yonghao once said a word: "I, an online celebrity, the first generation of China." This is not an exaggeration. As the "first-generation internet celebrity" in public memory, I think that a lecture in New Oriental called "Quotations from Lao Luo" influenced quite a few people through MP3. What's more, Luo Yonghao was selected as one of the top 10 internet celebrities in Baidu in 2005.

After English teacher Niu Bo. Com and training courses, created the hammer mobile phone in Luo Yonghao. Every press conference is like a concert without losing popularity. Endless applause and the "awesome" that resounded through the venue made Lao Luo standing in the spotlight look like a king crowned in the "Science and Technology Dynasty".

Haval F7 is a real new generation of internet celebrities.

65438+At the beginning of June, 2009, Haval F7 quickly became popular after it was listed in Russia, and helped Haval sit on the top spot of China brand sales in Russia. Subsequently, Haval F7 ushered in a bright moment on the big screen of Times Square in new york, attracting worldwide attention. In the evaluation results of 20 19 CACSI customer satisfaction released by china association for quality, Haval brand won the first place in customer satisfaction, and Haval F7 won the first place in "Market Focus on New Cars".

Just like in the live broadcast, when Haval F7 entered the Kremlin and received a big signature as a souvenir, Lao Luo not only looked at it with admiration. Perhaps Haval F7, which has already set sail overseas, reminds him of the "offshore" goal of Hammer Technology!

Network celebrity Luo Yonghao and network celebrity Haval F7, this combination appears in the live broadcast room, can the sound wave be low?

In this era, he has always been ambitious, and his quotations inspire young people to dream of generate with infinite enthusiasm. He once said that "only paranoia can survive". Therefore, we say that he has lost many wars and he has never given up. Even if he enters the live broadcast industry, it is only his "entanglement with his dreams." From English teacher to hammer technology, Lao Luo has always been paranoid and has never worn it off.

Like Haval F7, its monthly sales exceeded 10,000 vehicles in just one year, and it has entered the top ten SUV sales for many times. Harvard's success depends on its "excessive research and development", and it is this characteristic that makes Harvard F7 paranoid to the end.

Again, the same online celebrities, the same paranoia, these same characteristics, let Lao Luo and Haval F7 join hands for granted.

▍ Continuous marketing innovation, F7 out of the circle.

Let's go back to this live broadcast.

As you may know, Lao Luo is a liberal arts student with a dream of science and technology. His fans are all straight men in science and technology except that strange advertising copy.

According to the statistics of the platform, the proportion of male users broadcast by Lao Luo for the first time exceeded 80%. If this ratio is still calculated, the cumulative male audience of the second live broadcast will exceed 9 million.

Just like why it is so hard to get a ticket for the launch of Nut Technology, apart from listening to Lao Luo's stand-up comedy on the stage, it is often when he introduces technological concepts such as "bullet short message" and "infinite screen". In a word, technology is the first attraction.

There is a sentence hanging on the signboard of the live broadcast room: Haval F7 may be an SUV that understands people in the same price car. For example, Haval F7' s intelligent voice system is "intelligible, interactive and controllable", which can realize voice control of 12 functions such as "listening to songs, navigating, lifting skylights, opening skylights and turning on air conditioners".

When Wen Fei said, "When I want to see the stars, the skylight will open automatically." Lao Luo also quipped, "I will also see the girl's surprised expression." Don't say, it's a bit like old Luo Kai at the press conference.

Lao Luo also expressed deep appreciation for Haval F7 equipped with L2 automatic driving system, with AEB automatic braking system, driving fatigue detection, parallel lane assistance, lane departure warning, frontal collision warning and a series of intelligent safety assistance functions.

It can be said that Haval F7 stepped into the live broadcast room this time and absorbed a wave of technology powder with its own "black technology" attribute.

On the stage of "Masked Singing Will Guess", the product "AI Intelligent Man" of Haval F7 Intelligent Technology is the wisdom crystallization of the guessing team. "AI Intelligent Man" broadcasts the voting results through Haval F7' s powerful AI intelligent voice system, and interacts with the host, instantly turning the masked singing stage into an intelligent technology strength show of AI intelligent networked SUV.

It provided wisdom for the guessing team and took over the network celebrity variety show with wit and humor.

Not only that, Harvard also invited Franklin Yu, an international star choreographer, to be the chief experience officer of Harvard Department F, to be on the same stage with Blackheads, and so on. Such a Harvard F7 undoubtedly proves its vision among more young people who love fashion and sports.

It can be said that Haval F7' s fancy marketing has been constantly innovating and accumulated a lot of popularity. This time, with the help of cooperation with Luo Yonghao, celebrity effect and word-of-mouth fermentation, Haval F7 set off a whirlwind of science and technology, and it was properly circled.

Through this live broadcast, we can see that the indomitable Luo Yonghao is still the same boy as before, and the global car Haval F7 is heading for the distant "sea of stars".

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.