Spring Festival stick figure

Lead: Children, the Spring Festival is coming. I have prepared many stick figures for you. I hope you like them.

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Expand reading: less shaking and more talking during the Spring Festival.

Enterprises should consider the public feeling and social influence when promoting products on important festivals such as the Spring Festival, so as to make the marketing of "red envelopes" more humanized. I hope that in the coming Spring Festival, our life will be less "shaky" and more "companionship", "gathering" and "chatting", so as not to let the taste of business dilute the human touch.

The Spring Festival is coming, but "Shake" is still far away from us. Recently, Tencent said that during the 20 17 Spring Festival, WeChat may quit the "red envelope" war and no longer launch the "shake and grab the red envelope" activity. This means that the grand occasion of hundreds of millions of people shaking their mobile phones at the same time in the past will no longer appear, and some users feel lost, but more people praise it: the burden of "grabbing red envelopes" for the Spring Festival in recent years should indeed be alleviated.

"The furthest distance in the world is that I am sitting in front of you, but you are bowing your head to grab the' red envelope'." Every Spring Festival, waves of "red envelope" rain make this festival the busiest time for low-headed people. The mobile phone never leaves the body, and opening the screen from time to time has become the norm in many people's festivals, for fear of "accidentally missing hundreds of millions."

Statistics show that during the Spring Festival of 20 16, the number of participants in WeChat "shake" exceeded1800,000, * * * shook out1820,000 "red envelopes", and the single person shook the mobile phone more than 13000 times. Similarly, Alipay, which participated in the "Spring Festival Evening Red Packet" for the first time, issued a cash "red packet" of 800 million yuan, and the total number of participation in the "Yuebao" interactive platform reached 324.5 billion times. In addition, driven by the "red envelope" marketing activities of the two platforms, 5160,000 people participated in the sending and receiving of WeChat "red envelope" during the Spring Festival, and the total amount of sending and receiving reached 32,654,380+0 million, an increase of nearly 10 times over the previous year.

From the earliest telephone calls and text messages to today's WeChat and "red envelope" greetings, the holiday style derived from the continuous development of modern communication methods has indeed added a bit of festive color to our holiday life. Friends who haven't contacted for a long time contact each other through "red envelopes". And heaven are still our neighbors, "Bao" is not very affectionate. However, in recent years, the "red envelope" war has intensified, but it has made neighbors endlessly grab "red envelopes", occupying precious time, alienating family ties and diluting traditional culture. According to the media survey, during the Spring Festival of 20 16, the last thing parents want their children to do is to play mobile phones or surf the Internet for a long time, accounting for 85%.

Spring Festival is the most important festival in China, and the biggest "red envelope" is affection. After the fight for tickets, it was freezing in the cold. Wanderers rushed home to accompany their parents and meet relatives and friends, instead of playing mobile phones in another place. "Red envelopes" can be available, but they can't be the main course of the New Year's Eve dinner, let alone the whole Spring Festival. As Zhang Xiaolong, the father of WeChat, said, WeChat is just a tool. I hope WeChat users can spend more time with their families during the Spring Festival.

It is understandable for enterprises to promote products on important festivals such as the Spring Festival, but they should also consider public feelings and social influences to make the "red envelope" marketing more humanized. For example, to grab red envelopes, we should avoid important moments such as family reunion dinner and New Year greetings. The way to grab the "red envelope" is not simply to fight for physical strength, time and energy, but to fight for luck, intelligence and skills through lottery, quiz and games, so that everyone can better relax during the Spring Festival and enjoy the convenience of Internet technology without affecting the normal life of the festival.

In addition to "red envelopes", the commercial marketing of the Spring Festival seems to be more colorful. For example, take out money to promote "red envelopes", encourage everyone to read some good books, guess traditional riddles and upload some family photos. Although it doesn't come as fast as the "red envelope", the marketing method like this conforms to the traditional culture of the Spring Festival, which not only conveys a strong flavor of the year and affection, but also makes the holiday life interesting, and will definitely release a longer vitality than the "red envelope".

Nowadays, mobile phones have become an indispensable partner for most people in China, and friends circle, Weibo and official WeChat accounts have also been deeply integrated into many people's daily lives. The more so, when enterprises develop the functions of mobile Internet, the more they should consider its influence on people's life, culture, psychology and social communication, so that users can enjoy its convenience without getting tired of it. In fact, in order to gain the advantage of long-term competition, any kind of business behavior must respect cultural traditions and human needs, win users with temporary grandstanding, and even "kidnap" consumers' daily lives, which will only lead to collective resentment of society. I hope that in the coming Spring Festival, there will be less "Tik Tok" and more "hanging out", "gathering" and "chatting" in life, so as not to let the taste of business dilute the human touch.

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