What functions should an e-commerce platform have?

E-commerce platform should have many functions such as advertising, online display, virtual display, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management.

1. E-commerce electronizes and digitizes traditional business processes. On the one hand, electronic flow replaces real logistics, which can greatly reduce manpower and material resources and reduce costs; On the other hand, it breaks through the limitation of time and space, so that trading activities can be carried out at any time and any place, thus greatly improving efficiency.

2. The openness and globalization of e-commerce have created more trade opportunities for enterprises.

3. E-commerce enables enterprises to enter the global electronic market at a similar cost, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises and improving their competitiveness.

4. E-commerce redefines the traditional circulation mode, reduces intermediate links, and makes direct transactions between producers and consumers possible, thus changing the whole social and economic operation mode to some extent.

On the one hand, e-commerce breaks down the barriers of time and space, on the other hand, it provides abundant information resources, which provides more possibilities for the reorganization of various social and economic factors, thus affecting the economic layout and structure of society.

6. Interactivity: Through the Internet, businesses can communicate, negotiate and sign contracts directly, and consumers can also reflect their feedback suggestions on the websites of enterprises or businesses, and enterprises or businesses should timely investigate product types and service quality according to consumers' feedback to achieve benign interaction.

Extended data:

Classification of e-commerce platforms:

1, B2C platform

Although the data shows that the traffic growth rate will slow down in 20 13 years, it still can't stop the sustainable development of B2C. B2C platform is still the primary goal for many enterprises to choose online sales platform. When funds are available, stores such as Tmall, JD.COM and 1 will not give up the platforms that are generally accessible. After all, different entrance audiences are different, and the user scale is the first.

2. Independent shopping malls

Independent Mall is to build an independent online shop with a top-level domain name with the help of mall system. The advantages of opening an independent online shop are: top-level domain name, own brand, corporate image, cost saving, independent operation and unconstrained.

3.C2C platform

C2C was very popular a few years ago, but by 20 13, the trend was not as good as before. Individuals can try Taobao, pat and so on. It is best for enterprises not to get involved in this muddy water. After Tmall became independent, the gap gradually widened, and B2C will continue to be brilliant.

4.CPS platform

The main reason why CPS mode has become the mainstream promotion mode is zero risk. Advertising is likely to cost a lot of money, resulting in low conversion rate. Bidding and through train may not necessarily generate orders, but CPS will only get commissions if it generates sales, with high ROI.

5.O2O platform

The O2O platform is still favored by many users because of its high cost performance. Of course, other more O2O online sales platforms and models are not ruled out, and new surprises are expected in 20 13.

6. Bank Online Mall

At the beginning, many banks set up online shopping malls for users who use credit cards for the purpose of installment payment. With the popularization of e-commerce, the enhancement of user demand and the improvement of technical means, the online shopping mall of banks is gradually maturing.

Bank online stores provide users with all-round services, including point redemption and installment payment. , including payment, financing, guarantee, etc. Most notably, they provide platforms and opportunities for many enterprises to display and sell their products. If this platform operates well, it will bring a lot of achievements.

7. Operator platform

China Mobile, China Unicom and China Telecom all have their own shopping mall platforms at this stage. Due to the rigid demand of communication services, users of operator platforms always have certain dependence and stickiness, so it is of great strategic significance to seize these platforms in advance, which is the reason.

8. Third-party electronic commerce

The essence of B2T2B (Business TO Third Party To Business) is that SMEs rely on public platforms provided by third parties to conduct e-commerce (such as Alibaba, global sources and Directindustry platforms).

Real e-commerce should be a professional third-party service platform with strong service functions, openness and fairness. It can run well in the three core processes of information flow, capital flow and logistics. The goal of the platform is to build an efficient information exchange platform for enterprises and create a good business credit environment.

Baidu encyclopedia-e-commerce platform