Experience template of marketing activities

Nowadays, in addition to systematic contact, sales and marketing should pay more attention to their correct strategies and adopt special tracking methods to deepen customers' impression. Below, I will share with you five templates about marketing activities, hoping to help you.

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# Marketing Activity Experience Template (1)#

After another year, our car sales have been greatly improved. Under the wise leadership of the general manager, we have achieved this year's sales performance target and completed the task for 20 years. Now briefly sum up:

First, find the right sales customers.

There are many people buying cars now, and the market is huge. However, to sell cars, we need to work together. First, we must identify our customers. The target group we choose must be people who need cars, such as students, not the main group we sell. Although many students have the desire to sell, they have no sales ability. We sell to people who have to be able to buy. Only such people can become our real customers. It is also a customer that we need to pay attention to. Our key sales targets are some people with status and economic strength, such as some business owners, successful people and company executives. These are our consumer groups. When choosing these customers, we must find ways to get their contact information, so that they will be interested in our products and have a desire to buy. This is also what our sales staff need to do. The way is to invite them to visit and choose our automobile city. Let them know more about our products, and few people reach an agreement directly online. For many people, buying a car is not a trivial matter and must be carefully considered. Only when they see the specific car can they make up their minds. Of course, when consumers choose a car, it is often not only one person who comes together. At this time, it is necessary to find out who is the main decision-maker, and the decision-maker can agree to reach a deal. So many times we need not only ability, but also wisdom.

Second, expand publicity channels.

No matter how fragrant osmanthus is, it needs a breeze to let people know its fragrance within ten miles. Good wine is afraid of the deep alley. Now all kinds of cars are full, and the whole time has been completely shrouded. If we want to make our car more powerful, we need to do a good job in publicizing the quality of the car itself. There is still a gap between our sales staff and the company's advertisements, but I often send my news to other customers through micro-friends. Both potential customers and cooperative customers are the targets of my publicity, which can not only create momentum for me, but also provide me with more customers. Customers look at my updated content and want to know the information of our products. As long as they want to buy, they will definitely buy. What we have to do is to let them buy in the shortest time, which is also the meaning of our work.

Third, do a good job in after-sales service.

As salespeople, we also need to pay attention to after-sales service. Although we don't do after-sales, I often meet cooperative customers who are dissatisfied with after-sales cars and need my help. If I ignore them, it is ok, but it is not appropriate, because it will have a great impact on our sales. Every customer has a circle, and a large number of people will be affected by this circle. If we don't meet the expectations of our customers, we will only disappoint them and make our work difficult, but

After a year of busy and intense work, I also summed up a lot of truth. I must be kind and consistent to my customers, so that they can feel at ease rather than worry. I will continue to work hard in the future and go up a storey still higher.

# Marketing Activity Experience Template (Chapter 2) #

Time flies, and 20__ years will soon pass. Looking back on the past year, I can't help but feel deeply. Looking back on the past year, although there is no vigorous record, it has experienced extraordinary tests and tempering. The following is a summary of my work.

I. Work aspects

At work, focus on the company's central work, control the relevant standards, be strict with yourself, and better complete various tasks. Before I joined the company, I was a person who had no sales experience and lacked professional knowledge. Based on my enthusiasm for sales, I started from scratch after I arrived at the company, while learning product knowledge and combining with sales learning, I collected information from my peers and accumulated market experience through continuous study and efforts. During this period, with the care and support of the company leaders, I devoted myself to my work with full enthusiasm, humbly learned from other colleagues, innovated, worked hard, changed my ideas and actively put them into practice. Thank you very much for your support and concern.

Second, there is a lack of presence.

I don't know enough about the market, mainly because I didn't prepare winter clothes in time and didn't pay serious attention to the sudden change of the weather, which caused a series of reactions and made the performance level not reach the state. I have done some work in the past year, but there are still many gaps with the requirements of the leaders. Insufficient enforcement of counter discipline management has affected the image of the whole buyer. The problem of second-hand goods disposal without information in the clothing area has not been properly handled. Sometimes it is easy to idealize the problem if you don't see it thoroughly enough, which may lead to some deviations from the actual situation.

Third, the work of the department.

The most basic maintenance of membership information, information feedback, some old member points failed to be transferred to new cards, resulting in many customers unable to obtain some preferential activities information in time. Stores often receive complaints from customers that the old points have not been transferred to the new cards. Communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers, understand the real wants and intentions of customers, and can't respond quickly to a suggestion made by customers. Old employees are lost, and the professional knowledge of new employees needs to be strengthened.

IV. Plans for next year

Establish a relatively stable sales team and be familiar with the products. Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson and establishing a sales team with cooperative spirit. Improve members and establish a clear set of personnel management methods. Sales target: assign monthly regional target and daily sales target to each salesperson to complete the sales task in each time period. And improve sales performance on the basis of completing sales tasks. I think the development of the company next year is inseparable from the comprehensive quality of employees, the company's guidelines and team building, and the standards for improving execution.

In the new year, I set myself a new goal, that is, to step up my study, better enrich myself and meet the challenges of the new period with full mental state. There will be more opportunities and competitions waiting for me next year, and I am also secretly encouraging myself. Stand firm in the competition. Down-to-earth, our eyes should not be confined to the small circle around us, but should focus on the overall situation and future development. I will also learn from other colleagues, learn from each other's strengths, exchange good work experience with each other and make progress together.

# Marketing Activity Experience Template (Chapter 3) #

In 20__ _, with the care and support of leaders at all levels and all colleagues in the provincial branch, Zhongzhi Company completed the preparatory work, successfully opened its business, achieved good results in business development, occupied a certain market share, and successfully completed all the task indicators issued by the provincial company. On this basis, the company summed up the work experience of 20__ years, and combined with the actual situation in the region, formulated the following work plan:

First, strengthen business management and build a high-quality and standardized underwriting service system.

Underwriting is the source of insurance company's operation, the important basis of risk management and control, and the basic guarantee of insurance company's survival. Therefore, in 20__, the company will pay close attention to operation and management, and improve its risk management and control capabilities.

1. Review underwriting business in time, control underwriting risk by using risk management technology and pricing system, determine underwriting rate and ensure underwriting quality. Conduct a preliminary review of the underwriting business beyond the company's authority, sign opinions and submit them for approval to ensure the strict underwriting of this business.

2. Strengthen the management of information technology departments, improve all kinds of insurance business processing platforms, establish a perfect underwriting basic database through the construction and use of electronic underwriting business processing system, and prepare relevant reports and underwriting analysis. At the same time, do a good job in market research and regularly prepare medium and long-term business plans.

3. Establish and improve the risk assessment system of major subject matter business and special risk business to ensure reasonable risk control, and at the same time implement relevant reinsurance or reinsurance management regulations according to the risk status of the business to ensure the reasonable dispersion of underwriting risks.

4. Strengthen underwriting and underwriting norms, strictly implement the clause rate system, master the operation of the new core business system, conduct comprehensive and systematic training for underwriting and underwriting personnel of China Branch, improve their comprehensive business skills and quality, and provide a good guarantee for the company's business development.

Second, improve the quality of customer service and build a first-class customer service platform.

With the increasing number of competitors in the insurance market, all insurance companies have strengthened their competition for market business, but insurance companies are not engaged in tangible products, but in services to avoid risks or venture capital. Therefore, it is extremely important to build a high-quality customer service platform. When service becomes the core content and competition of insurance companies, customer service becomes a service culture with unique ideas. After more than 20 years of efforts, our company has occupied a certain market share and has a huge customer base. With the continuous development of business, the importance of customer service will be particularly prominent. Therefore, in 20__, CIIC will strictly regulate customer service and put the first-class customer service management platform into use and implementation.

1. Establish and improve the service system, increase the publicity of the hotline, and push the hotline to the society in various forms, so that many customers can fully understand the powerful supporting role of the company's service system, thus improving their own market competitiveness and maximizing customer satisfaction.

2. Strengthen the training of customer service personnel, improve the comprehensive skills and quality of customer service personnel, strictly follow the service tenet of "enthusiasm, thoughtfulness, high quality and high efficiency", adhere to the principle of "initiative, quickness, accuracy and reasonableness", and do a good job in receiving reports, surveying and determining losses, explaining terms, and making claims and complaints in strict accordance with post responsibilities and business operation procedures.

3. Take the central branch company as the center, and establish a professional parallel survey and loss determination network covering the whole region. In the initial stage, China Branch will set up three full-time survey and loss assessment personnel, and cooperate with part-time survey personnel to improve the overall quality of business personnel of China Branch, effectively improve the quality of survey and loss assessment claims, and ensure accurate survey, reasonable loss assessment and quick claims settlement.

Complete the extension of 17 marketing service department and YY marketing service department before June, 20. At this point, the construction of service outlets in the whole region is basically perfect, providing efficient and convenient insurance after-sales service for corporate customers.

3. Accelerate business development, increase market share and make the company's insurance brand bigger and stronger.

According to the premium income of 65,438+0,765,438+0.7 million yuan in the middle of 20 years, the proportions of various types of insurance are: motor vehicle insurance 85%, non-auto insurance 65,438+00% and personal insurance 5% respectively. On 20__, the central branch company drew up the business development plan, and realized the annual premium income of 65,438+0,765,438+0.7 million yuan, and the proportion of various types of insurance was planned to be 75% for motor vehicle insurance, 65,438+0.5% for non-auto insurance and 65,438+0% for personal insurance. The realization of the plan will be completed from the following aspects.

1. Motor vehicle insurance is the most important business of our company. Therefore, it is still the focus of our work to vigorously develop motor vehicle insurance business, give full play to the company's auto insurance advantages, and fight a tough battle for auto insurance business. In 20 years, auto insurance business should consolidate old customers, strive for new customers, focus on developing fleet business and new car underwriting business, and make auto insurance business reach a new level.

2. Do a good job in non-auto insurance exhibition industry, choose to visit some large and medium-sized enterprises, focus on enterprises with good benefits and low risks, establish good relations with enterprises, strive for a package of insurance for property, personnel and vehicles, and do a good job in market development of non-auto insurance benefits, and strive to form a new pattern of non-auto insurance business development in 20 years.

3. Actively do a good job in agency business with banks. On June +20 _ _ _ _ _ _/October, 5438, our company has signed part-time agency cooperation agreements with Bank of China, China Construction Bank, China Industrial and Commercial Bank, China Agricultural Bank and Fujian Industrial Bank. In 20__ _ years, we should concentrate our efforts on strengthening business communication with major banks, so that banks can fully understand the brand and advantages of China Insurance, strive to increase the support and policy inclination of banks in agency business, and strive to act as agents in banks.

In the new year, although the market competition will be more intense, under the correct leadership of provincial companies, China Branch will open up new ideas, strive for progress, create new achievements, and strive to make the company's insurance business bigger and stronger.

# Marketing Activity Experience Template (Chapter 4) #

Time flies. It's been almost x months since I joined this big family. During my time with my family, I found myself working hard and making great progress. In this team, I learned a lot that I have never seen before. This is not only a job, but more importantly, this big family has given me an opportunity to study and exercise, and provided me with a happy stage to show myself. From this time on, I found it easier and longer to communicate with customers, and the problems I considered became more and more comprehensive. I think this is experience. I sincerely thank my family for their concern and help.

The specific work of these X months is summarized as follows:

Here, I deeply realize that this team has a down-to-earth and serious working attitude from the boss to colleagues, and * * * meets the challenges every day with a positive attitude, which is also a time to remind myself to do a good job every day. In fact, the general direction and purpose of each company's system and regulations are the same, but the details are slightly different. So naturally, I quickly adapted to the working environment and workflow of the company, and tried my best to cooperate with everyone's work. Although there are some shortcomings, with the help of everyone, I also actively corrected them and avoided making mistakes again. Therefore, I integrated into this big family and did my job seriously. I like it here very much, and I am willing to use it as a platform to exercise myself, develop together with the company, regard work as a career and make my own contribution.

In fact, no matter where you are or in which company, you must be enthusiastic, serious, sincere and actively integrated into your work, which is also the basic principle of being an employee. Team spirit is a virtue advocated by every company. I think the development and cooperation between companies is very important. Without the cooperation of various departments and colleagues, the company's work process will inevitably be hindered, the work efficiency will be greatly reduced, and the company's benefits will naturally be damaged, which is unfavorable to the company and individuals.

At present, my work is mainly responsible for the basic business work of the sales department. Click on keywords every day to update b2b website information and get familiar with relevant product information. At the same time, we are also improving our supply information on various websites, adding some new product information to enrich the product information on the website, so that the probability of being concerned will increase. At the same time, I am also assisting the master in sales, sample delivery and express delivery arrangements, and constantly developing new customers here. I am responsible for follow-up and maintenance.

Since last month, I have realized how important it is to have four things at the same time in my work: intention, concentration, carefulness and patience. Take every time I receive a phone call from a customer, I will listen attentively to the needs of any customer, recommend our most suitable products for each customer, carefully explain the usage and precautions of the products to customers, and patiently follow up and maintain all customers.

At work, I deeply feel the urgency of strengthening my study and improving my own quality. First, I study our materials, insist on finding time to read product knowledge every day, and be more professional. The second is to learn from colleagues. We should always maintain a modest and prudent attitude in our work and learn from their hard-working, pragmatic work style and problem-solving methods. Third, learn from practice, apply what you have learned to practical work, check your own shortcomings in practice and improve yourself better.

To do a good job, I think the most important thing is to have a sense of responsibility. If you have a responsibility, you will try your best to finish it and do it well. Only by loving your work in this way will your work like you. Don't be discouraged if you fail, sum up the lessons of failure and strive for success next time. In any case, you must always maintain a positive and optimistic attitude in your work and life in order to work better and live more wonderfully.

# Marketing Activity Experience Template (Chapter 5) #

June is full of hope for us Yanfu people, but it is also difficult! We have gone through a difficult course from construction to production transformation. Faced with many difficulties, we didn't flinch. Under the correct leadership of the company's party and government team and the joint efforts of all cadres and workers, we have seen new hope. This month, all the staff of our air transport team resolutely obeyed the arrangement of their superiors and successfully completed their work tasks.

In terms of belt transportation, we have completed the maintenance of the main and auxiliary belts, such as adding 100 meters to the main belt, replacing its brake motor, and completing more than 20 pairs of auxiliary belts. In addition, we also carried out preliminary maintenance and maintenance of the spindle belt to ensure that there is no potential safety hazard during operation. In the aspect of monkey car management, safety management has been strengthened to ensure transportation safety.

In terms of construction tasks, the ground hardening work of 3000 belt roadway is mainly completed, ditches are well done, and the roadway is kept clean and tidy. In addition, we also completed the task of roof caving and slag discharge at the bottom of the wind bridge in the main roadway, the task of closing the four lanes in the auxiliary roadway in the inclined roadway, and the task of 1000 m transition and relocation with the help of the comprehensive excavation team. While completing the above tasks, we also completed the task of taking over 3000 track lanes, and hooked all the connected pipes to ensure that they are straight, safe and reliable.

During this month, we also received safety training organized by our company, which made us further realize the importance of safety work, especially the management of gas.

In June, which is also the 1 1 month of national safety production, we increased investment in safety management, took the mine-wide safety oath, corrected the attitude towards safety work, and kept in mind the responsibility for safety work to ensure the smooth progress of safety production.

In the next month's work, we will continue to carry forward the work style of studying hard and being not afraid of hardship and fatigue. Resolutely complete all tasks assigned by superiors.

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