3 market expansion plan

# Planning # Introduction A complete market segmentation, accurate positioning of different markets and different development schemes can better find the entry point of the market. The following is the market expansion plan, welcome to read!

Article 1 Market expansion plan

I. Market analysis 1. Industry background

Interactive projection system is an interactive advertising and entertainment system that integrates the technology of today's world. Interactive audio-visual system provides an unusual and exciting advertising and entertainment effect system, which is suitable for all public indoor places, especially leisure, shopping, entertainment and education places. 20 13 virtual interaction technology has completed human-computer interaction, and there are many kinds of simulations with nature or virtual world. The response delay of interactive projection is less than 0.05 seconds, which is equivalent to similar products abroad. In China, the interactive projection system is an interactive advertising and entertainment system that combines the technologies of today's world. Interactive audio-visual system provides an unusual and exciting advertising and entertainment effect system, which is suitable for all public indoor places, especially leisure, shopping, entertainment and education places.

2. Main products in the current market

Wall interaction, ground interaction, desktop interaction, holographic projection, interactive digital display, interactive multimedia, somatosensory interaction, augmented reality AR, large-scale interaction, etc.

3. Product characteristics

(1) Selection of application fields such as multimedia display, interactive games and new advertising carriers;

(2) Amazing interactive realization of dynamic images and amazing advertising attention effect;

(3) Interactive, interesting, entertaining, practical and various forms of effects;

(4) Entertainment experience, two-way interaction, the carrier of fashion, the new favorite of advertisers;

(5) The operation is simple, and everyone can participate at zero distance.

4. Market demand

User demand determines the future of the projection market. With the development of high technology, interactive projection has become a new way of entertainment and leisure. It can provide all kinds of information, including all kinds of pictures and patterns people need, and express new image forms in its unique way. Among them, the most familiar products are e-book flip, interactive desk system, ground interaction, multi-point interaction and so on. Interactive projection on the ground can make the participants interact with the images on the ground, so that more participants can participate in the scene and the game at the same time. In addition, interactive projection is also widely used in other application fields, including shopping mall advertisements, museum exhibitions, performing arts and entertainment, rehabilitation, interactive education, children's parks, theme parks, educational toys and other fields.

2004-20 13 Children's Population and Book Sales (Children's Market)

20 10 number of disabled people in China (rehabilitation market)

Product market distribution map (estimated value)

5. Main competitors

Shanghai: Shanghai Aotemeisi Enterprise Development Co., Ltd.; Shanghai Aofan Multimedia Technology Co., Ltd.; Shanghai Interactive Projection Multimedia Co., Ltd.; Shanghai Chiming Intelligent Technology Co., Ltd.; Shanghai renqu multimedia technology co., ltd

Beijing: Aerospace Science and Technology System Simulation Technology Co., Ltd.; Rongyuan technology; Ancheng (North) Technology Co., Ltd.; Beijing Lingnuo Dong Xuan Technology Co., Ltd.

Shenzhen: Shenzhen Zhongying Technology Co., Ltd.; Shenzhen Lianfeng Technology Co., Ltd.; Shenzhen Pentium Digital Technology Co., Ltd.; Shenzhen Wujie Digital Technology Co., Ltd.; Baidong Technology; Shenzhen baolaike technology co., ltd

Other regions: Nanjing Hann Digital Internet Culture Co., Ltd.; Hangzhou Zheng Xiang Technology Co., Ltd.; Wuhan Ling Ke Software Technology Co., Ltd.; Suzhou Nengxin Digital Technology Co., Ltd.; Hangzhou Xing Lei technology co., ltd

Second, product positioning

The main products of the project are main products and secondary products.

Itraining, creative animation, interactive wall projection, interactive Itraining, mobile phone music, magic piano projection, mobile phone music football creative animation of large-scale interactive multimedia rehabilitation center, creative kid, interactive wall projection, interactive iplay, magic book, magic projection, creative animation of large-scale interactive multimedia creative classroom, piano football, children's photo wall, BB pool creative kid interaction between heaven and earth, large photo wall, holographic projection and ground splicing all products are suitable for interaction.

Online promotion:

(1) Soft Text Promotion-Invisible Marketing Sword (2) Speculation Topic-Grasping the public's curiosity (3) Network activity promotion-Closer the distance between brands and consumers (4) Search engine ranking-Fastest promotion of brand awareness (5) website advertisement replacement and link exchange-promotion by using others' reputation (6) website optimization service-improvement of website quality. Mass communication-online publicity (9) watermark promotion-winning with details, full-time publicity (10) encyclopedia website promotion-knowledge promotion, increasing the audience's goodwill (1 1)

Offline publicity:

1 public welfare sponsorship: participate in activities in the name of the company, such as supporting poor mountainous areas to send software and other companies to send hardware equipment; The goal is to hype, publicize and attract media attention.

2 Sponsorship activities: omitted

Exhibition brochure: In some large-scale exhibitions, you can find a part-time job to distribute company product brochures; The purpose is to increase the understanding of the company's products by the intended customers, so as to facilitate the future cooperation and development between * * * *.

Telemarketing: targeted telemarketing, targeting a group of customers; The goal is to develop prospective customers.

5 holiday promotion: formulate preferential schemes for each holiday; The goal is to get interested customers to reach a deal as soon as possible.

6 exhibitions: large-scale industry exhibitions; The goal is to expand the company's popularity.

Article 2 Market expansion plan

I. Promotion Strategy The architectural concept of Hengtian Capital Project is to build a high-grade real estate in Weinan City and a boutique community, and this promotion strategy is formulated. Its main purpose is to expand the popularity and reputation of Hengtian brand in the local area. Facing the new environment of the real estate market, combined with the geographical environment (agricultural city, many towns and villages) and living habits (like being close to friends) of Weinan, we will carry out a marketing model that adapts to the market.

Urban brand marketing, township multi-line marketing

Second, the detailed rules for implementation

1. Marketing purpose: actively seek customers.

Need help:

1, 6 professional property consultants (graduates can be recruited and become property consultants after training).

2. Detailed and fair incentive policies (attendance allowance, closing commission, organization fee)

3. Diversified gifts printed with LOGO (1within 0 yuan)

4. Gifts for visiting important enterprises (about 100 yuan)

5. Considering the cost budget, it is suggested to issue self-made DM for this project.

6. It is suggested that the project purchase a through train to see the house (according to the evaluation, the exposure rate of Weinan RV project is high).

7. Strengthen institutionalized management and training.

8. Detailed customer development process system, from information collection, visit, invitation, rating, re-invitation, transaction and other aspects.

2. Marketing method: urban expansion plan

Marketing center: 1. Enter the marketing center channel, increase the display of developed projects, and enhance customers' confidence in subscription.

.2. Use the small room in the corridor to transform the welcome area, and the property consultants will take turns to perform their duties. If a customer visits, he must personally lead the customer into the marketing center and introduce the project display content and Hengtian brand to the customer.

3, strengthen the training of real estate consultants, courseware by the sales director is responsible for. (One of the assessment contents of the sales supervisor)

4. The assessment rules for real estate consultants have been added: the number of other projects tracked and the extended information of customers.

Marketing:

1. Information collection of regional stores in Linwei District (by region)

2. Network marketing (it is recommended to recruit a network supervisor to make an electronic magazine and put it in QQ mailbox or QQ group for promotion).

3. Increase the praise of Hengtian brand, and keep the planning and execution of weekend warm-up activities (twice a month, hold activities according to the analysis results of customer information, and invite traders).

4. Divide the regional plates in Linwei District, and strengthen community propaganda and information collection.

5. Carry out WeChat marketing, implement free music CD delivery activities in the city for a long time, and increase car washing activities in the early stage.

Third, the management system

1. Information management: unified management, sorting and arrangement by special personnel.

2. The information of Tuoke on that day belongs to Tuoke real estate consultant, and the quantity of Tuoke information is entered into today's data table and included in the assessment.

3. The property consultant should send a short message to the customer at 9: 30 the next morning to enhance his memory.

4. On the morning of the third day 10: 00, the property consultant personally called the customer to inquire about the intention. According to the customer's reply, he will make a planned second call and invite the customer to the marketing center.

5. All collected information must be classified and archived.

6. Every Sunday afternoon, summarize this week's development work and adjustment opinions.

7. Adjustment of the proportion of development work evaluation.

Summary evaluation:

The formulation of this plan will break the existing sales model of real estate consultants and take a step from "sitting sales" to "marketing", which will greatly improve the project and the real estate consultants themselves. 1, the property consultants themselves improve, understand the fierce market, and actively seek ways to increase sales according to the market; 2. The project will expand its popularity in towns and villages in Linwei District, and set up promotion points to achieve online effect.

Note: 1. In the early stage of the implementation of this plan, the property consultant has a great psychological role of resistance and exclusion, which requires careful communication and encouragement. 2. Customer information collection is the work that runs through the whole project, and the effect will gradually expand with the passage of time.

Article 3 Market expansion plan

1. In order to fully penetrate the retail market and complete the annual target retail task, this expansion plan is specially formulated.

Second, the market expansion strategy and plan

Development direction of retail market:

Visit the area, collect the relevant information of the target building, and carry out fixed-point sales expansion for the prepaid housing community.

Personnel arrangement: 65438+ 0-2 principals in each community.

Stage layout: all year round

Timetable:

Expand the area: the marketing department collects the information of delivered houses in each area, and the divided areas are roughly as follows: west of Linxi No.1 Road and south of Qiyang Road.

West of Linxi Road, north of Qiyang Road.

East of Linxi Road, south of Qiyang Road.

East of Linxi Road, north of Qiyang Road.

Operation mode:

According to the real estate delivery information, real-time tracking pre-delivery housing area. For the community near the handover, it is necessary to prepare relevant materials and arrange personnel in advance, as well as contact with the property, so as to bring relevant materials at the first time on the day of handover, carry out publicity work through infiltration, and finally achieve the effect of increasing orders.

Sales staff work monitoring:

The daily work report form is required to contain at least five related information, and the retail business includes the name of the building, the name of the developer, the approximate delivery date of the community, and a brief description of the follow-up degree of the community.

Ps: The collection of engineering data needs to include the company name of the contractor, the company name of Party A, the contact information of the person in charge of Party A, the completion date of the project, when and what materials will be used for the project, and so on.

Company project support:

Several company brochures;

Show some sample bricks;

A few business cards;

Work report:

The sales staff of their own real estate designated every day must hand in the work report of the day before 5 pm every day (the specific form is provided by the company); Submit weekly work plan every Monday, including weekly pre-delivery quantity, visiting area, designated area, planned order completion quantity, etc.

The total effect of the target:

Through targeted publicity on the delivered target buildings, we hope to continuously increase the order volume and expand the market share of the company's products.