Collection and praise gift-giving activity plan

Collection and praise gift-giving activity plan

In order to ensure the safe and smooth progress of things or work, it is often necessary to make plans in advance, which is a kind of planning tool. What problems should we pay attention to when making a plan? The following are my collection of praise and gift-giving activities, hoping to help everyone.

Gift-giving Activity Plan 1 I. Activity Background

Xx, xx, xx Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to decorate the venue to convey the message of this plan to consumers.

According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.

Second, the theme of the event

Dongguan Villa xxx Valentine's Day Pink Tour

Rose, pink, story

Third, the activity time

Xx month xx day

Fourth, the venue

Main venue: Lijun Club

Secondary location: guest room sauna room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5. Sprinkle the contents of the couple's chicken tail.

Sixth, atmosphere creation:

Nightclub: 1, the gate is made of pine branches, flowers and pink snow gauze into a heart-shaped arch.

2. The theme of the activity is marked on the beam that enters the door.

3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

Seven, advertising methods:

1, leaflets: 10000 copies, distributed by yourself.

2, SMS release: 3,000 yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins;

Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)

C. Valentine's Day on xx, xx, XX, "Pink Couples Suite" 188 yuan. Happy Valentine's Day!

Xx, xx, the "Couple Encounter" party of single aristocrats in Dongguan Villa is waiting for you!

Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!

Eight, promote the plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.

4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.

Nine. Activity arrangement

1. Marketing Department: put the campaign advertisement before xx.

Do a good job in creating a Valentine's Day atmosphere before xx months.

2. Entertainment Department: Make detailed rules for Valentine's Day activities in combination with the marketing plan before xx:

Do a good job in creating a Valentine's Day atmosphere before xx months.

3. Sauna Housekeeping Department: Do a good job in the layout of the pink couple suite on xx.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

X. cost budget:

1, simulated rose: 6000× 0, 3 yuan = 1800 yuan.

2. Rose: 500 × 1, 00 Yuan =500 yuan.

3. Chocolate: 100 box ×20 yuan =XX yuan.

4. Powdered snow yarn: 100 yard× 5, 0 yuan =500 yuan.

5. Flyer: 10000× 0, 25 yuan =2500 yuan.

6. Painting: 200 square×10 yuan =XX yuan.

7. Others: 500 yuan

Total: 9800 yuan

Collection praise activity II. Foreword:

As the first fashion weekly in Chongqing, Chongqing Daily has been paying attention to young people, and its auto weekly is the first to clearly put forward the concept of "young car" in the auto media, providing fresh seasoning for auto marketing. And it has been recognized and affirmed by some authoritative figures and marketing elites in the domestic automobile industry. In order to make the concept of young cars widely recognized by the public, especially the readers of Chongqing Daily, we specially planned this young car month on the occasion of March 15 Consumer Festival, using the influence of Chongqing International Auto Show.

Second, the purpose of the activity:

1. Popularize the concept of youth car.

2. Enhance the influence of Chongqing Newspaper Automobile Edition in the automobile industry.

3. Realize the value-added of automobile advertisements in 2005.

Third, the activity time:

20xx March 3rd to April 7th

Fourth, the theme of the event:

Fashion Weekly youth car has infinite charm.

Verb (short for verb) activity:

1, master plan:

On March 10, Chongqing Daily clearly put forward the concept of "youth buying cars" and made a lot of hype. (Please confirm the concept of "young people buying cars" by industry insiders, auto professional media editors, factory owners and local marketing elites) Strengthen the 3 15 rights protection hotline and issue a 3 15 consumer questionnaire; Launched a container column in the auto market to refine local industry news, and the Chongqing International Auto Show was packaged for the first time.

Follow-up reports from March 15 to March15 show that automobile consumers have strengthened their awareness of rights protection with specific news facts.

Secondary packaging of auto show.

The auto show was released on March 24, and the regular car version was included.

On March 3rd1,we made a special report on some exhibitors and made some news about the launch of new cars.

On April 7 th, the auto show was reported on the spot, about the newspaper's live activities and tidbits.

2, special periodical planning:

On March 24th, during the normal editing and publication of Chongqing Daily, it is planned to distribute a beautifully printed special issue specially planned by Chongqing Daily at Chongqing International Auto Show, specifically for car dealers to show off during the exhibition, and to print another 5,000 copies for distribution at the auto show site. At the same time, it will be published together with Chongqing Daily to increase readers' reading breadth.

3. Ground promotion activities:

Make full use of the great influence and popularity of Chongqing International Auto Show, serve advertisers through ground promotion activities, and at the same time enhance the image power of Chongqing newspaper auto edition in the automobile industry.

(1), Chongqing newspaper cover car girl contest (details will be paid separately)

We will make use of the normal layout to properly report the activities, set up a registration hotline, mobilize the participation of Beauty of Chongqing and car dealers, attract readers' attention, and hold a cover girl final at the exhibition site. The winner can be on the cover of Chongqing newspaper and join the star workshop of Chongqing newspaper.

(2) Small car obstacle course

(3) Automobile Beauty Competition

In order to cooperate with the auto show, convey the fashion concept of Chongqing Newspaper, and give the auto industry a strong impression of Chongqing Newspaper, we will hold the above two small-scale activities at the auto show site to increase the interest of the auto show, attract exhibitors, bring channel effect to the brand communication of all parties and manufacturers at the auto show, and enhance the influence of Chongqing Newspaper. (The implementation plan needs to be paid separately)

Sixth, publicity and promotion:

In order to vigorously launch the automobile edition of Chongqing Daily and make it a brand column of Chongqing Daily, we plan to put three half-page advertisements on the pages of Chongqing Daily (March 10, March 24th, April 7th) and a vertical1| on Business Daily (March 22nd).

Seven. Highlights of the event:

Chongqing newspaper caused unprecedented response.

Chongqing's first local fashion weekly, focusing on young people such as white-collar workers, took the lead in putting forward the concept of youth car, which was widely recognized by people in the industry and young car buyers, adding new highlights to automobile marketing. The advertisement for the special issue of Chongqing Newspaper Exhibition will definitely target consumers and strongly promote product sales during the auto show.

Incremental publishing is the first choice.

The special issue of Chongqing Daily was issued incrementally, and the advertising communication effect was significantly improved. It is the first choice for the media to serve the needs of publicity and promotion during the auto show.

Wonderful topic selection and unlimited creativity

Yubao Auto Weekly has accurate positioning and creative series of activities, which is very attractive to the target audience. The topic of this special issue has been carefully crafted, which has brought more reading stimulation to readers and businesses from form to content, and the advertising communication effect is extraordinary.

The first choice for fine printing collection

The printing quality of Chongqing newspapers has been comprehensively improved. Exquisite printing makes the contents and pictures of newspapers more exquisite. This special issue will definitely become the first choice for newspaper collection. The effect of customer advertising communication is lasting and effective.

Eight. Activity investment:

According to the planning case, the top-level advertisement will prepare the investment proposal.

Nine, the division of activities:

Coordinator of activities and special issues: Peng

Planning and coordination: Chen Zhiquan

Industrial investment promotion: Wang Rui

Special issue execution: Liu Lina

Collection and praise gift-giving activity plan 3 I. Activity objectives

In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.

Second, the content of the activity

(a) to carry out the theme activities of "there is a big prize in deposit, good luck and happiness".

1. Activity target: all deposit customers of the branch.

2. Activity time: May 20xx1-May 7, 20xx.

3. Activity rules: During the activity, all customers who come to our bank to handle deposits of RMB or more will get lucky draw opportunities. After the event, 20 lucky customers will be selected to get XX goods worth XXXX yuan respectively.

(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".

1. Activity target: all loan customers of the branch.

2. Activity time: May 20xx1-May 7, 20xx.

3. Activity rules: During the activity, all customers who handle loan business in this branch are eligible for a lucky draw. After the event, 20 lucky customers will be selected to get XX goods worth XXXX yuan respectively.

(three) to carry out the theme of "using electronic banking to get surprises and gifts"

1. Activity target: all corporate online banking, personal online banking and mobile banking customers of this branch.

2. Activity time: May 20xx1-May 7, 20xx.

3. Activity rules: During the activity period, firstly, the corporate online banking customers of each branch use corporate online banking to complete more than 5 accounting transactions, and the accumulated amount reaches 6,543.8+0,000 yuan, so they can participate in the lucky draw. At the end of the activity, 654.38+00 lucky customers were selected and given XX goods worth XXXX yuan respectively. 2. Personal online banking customers and mobile banking customers of this branch have completed more than 5 transactions in personal online banking and mobile banking accounts respectively, and each transaction exceeds that of 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prizes (personal online banking, mobile banking 10 users), XX pieces of goods worth RMB, and 500 second prizes (personal online banking and mobile banking, 250)

Three. Activity arrangement

After the event, a lucky draw will be held in mid-May. The lottery will be conducted under the notarization of the notary department, and the computer will randomly draw lots. The winning information will be announced in the business halls of branches, and prizes will be collected at designated places.

Four. Activity description

Within one month after the award list is announced, customers will be deemed to have given up automatically if they go to the designated place to receive the award in the future.

Verb (abbreviation of verb) activity promotion

(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.

(2) The branch publicizes this marketing activity through TV, newspapers and other media.

(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.