What does Taobao directed traffic mean?

First of all, Taobao targeted traffic can be accurately positioned according to the attributes of the target users, such as gender, age, region, purchase behavior and so on. By collecting users' consumption data, Taobao can make predictions and recommendations according to users' purchasing behaviors and preferences, thus pushing advertisements to users who are interested in the product or service. Compared with traditional advertisements, Taobao targeted traffic can more accurately match the target users and improve the display effect and conversion rate of advertisements.

Secondly, Taobao targeted traffic can be delivered according to different promotion purposes. For example, if your store needs to enhance brand awareness, you can choose to put it according to traffic; If you need to promote product sales, you can choose to place it according to the quantity; If you need to expand the attention of the store, you can choose to place it according to the collection and attention. Different promotion purposes combined with targeted traffic delivery can effectively improve the effectiveness and efficiency of advertising delivery.

Taobao targeted traffic needs to be continuously optimized to ensure the accuracy and effect of advertising push. Taobao provides a variety of optimization methods, one of which is to set the advertising time and display location, so that advertisements can be displayed more pertinently and attractively in the user's browsing time and location. At the same time, according to different promotion purposes and audience groups, appropriate use of promotional activities such as coupons and full reduction can improve the click-through rate and conversion rate of advertisements, and it is also an important means of targeted traffic optimization.