How to run a business selling truck accessories

How to run business.

Telephone sales of auto parts, which uses the telephone as the main means of communication, with the help of auxiliary methods such as the Internet, fax, SMS, and mail delivery, uses a dedicated telephone marketing number to directly contact customers in the name of the company, and uses The company's automated information management technology and professional operation platform complete the main marketing processes such as car promotion, consultation, quotation, and confirmation of product transaction conditions. Methods/steps:

1. Auto parts telemarketing only relies on sound to convey messages. Auto parts telemarketers can only rely on "hearing" to "see" all reactions of prospective customers and determine whether the sales direction is correct. , similarly, prospective customers cannot see the body language and facial expressions of the salesperson on the phone. The prospective customer can only judge whether he likes the salesperson or not by the voice he hears and the message he conveys. This person can be trusted to decide whether to continue the call.

2. Auto parts telemarketers must arouse the interest of prospective customers in a very short period of time: During the telephone sales process, if there is no way to make prospective customers feel interested within 20 to 30 seconds, it will be accurate. Customers may terminate the call at any time because they don't like wasting time listening to things that have nothing to do with them unless the call provides them with some benefit.

3. Auto parts telemarketing is a back-and-forth process: the best sales process is for the telemarketer to talk for 1/3 of the time, and for the prospective customer to talk for 2/3 of the time. Doing so maintains a good two-way communication pattern.

4. Auto parts telemarketing is emotional sales rather than completely rational sales. Telemarketing is an industry of emotional sales. Sales staff must work more on the "emotional side" and impress customers first. Supplemented with rational information to strengthen the emotional sales level.