How to send promotional information in groups?

How to use the platform for promotion? First, the preparation for delivery is 1. First of all, a reliable SMS sending platform is the material basis of SMS marketing. If the platform is not regular, it will be easily classified as "spam messages" by users, which will have a bad impact on the user experience. I think the criteria for judging the SMS sending platform should start from the following aspects: platform scale: the company must be formal, the other party's business license, the value-added business license, and the SMS access business code. Price: The price of short messages in the market ranges from 1-8, about 5 is just right, too low will lead to low credibility, and too high will increase the cost; Arrival rate: the arrival rate must reach at least 90%, and platforms below 90% are not recommended. If the arrival rate can reach 95%, such a platform is still trustworthy.

Sending speed: SMS pays attention to timeliness, especially in verifying SMS. Once the sending speed exceeds the user's waiting expectation, it will cause great losses; Background information: Reports, screenshots and logs sent by SMS can be followed in the background. After knowing the blacklist, keyword filtering and other information, the accuracy of short messages can be improved by slightly adjusting the push mode of short messages.

2. Classify short messages and maintain different contents. Short messages are generally divided into verification code category, system category and marketing category, and technical departments maintain different codes and interfaces.

Verification SMS is easy for everyone to understand, while system SMS is related to various behaviors triggered by commodities and users, such as recharging, cash withdrawal, delivery and successful payment. Marketing SMS is a variety of marketing push SMS, the most common is the SMS push of Taobao shop, which uses various copywriting and offers to guide your consumption.

Therefore, the promotion method of a marketing short message is good or not, which is directly related to whether the income of the enterprise will be improved.

2. How to send the marketing message 1, and what are the sending conditions? According to fixed conditions, what is a fixed condition? For example, there is no purchase record after the user registered for three days, or some customers have purchase records, but they have not purchased in recent 1 month, or the customer's purchase amount exceeds XX yuan. It is a fixed condition to promote SMS to customers who meet these conditions.

One is user-defined conditions, which are set by the enterprise platform itself, such as sending purchase vouchers to some users to improve the purchase conversion rate of users.

The other is to cooperate with marketing activities. E-commerce platform launches various marketing activities every year, especially in the days of Double Eleven, Anniversary and Double Twelve. If you use SMS to promote these marketing activities, it will have a very good transformation effect.

2. How to write short message copy? It is not easy for users to read through a short message to satisfy their desire to buy and achieve the effect of marketing transformation at the same time.

I always think about it for a long time when editing a copy. According to my own consideration, what kind of short messages will attract me more? Usually, users are more interested in short messages containing discount information. How to edit discount information into exaggeration and truth needs careful consideration.

In addition, the collocation of short message words will also bring different reading experiences to users. Whether the user can click on the link depends on whether you can get the user's point. Which tone will be more popular, such as relaxed, formal, Q, etc. , usually has a lot to do with the brand, positioning and image of the enterprise. For example, when you mentioned three squirrels, did you immediately understand their image and customer service characteristics? 3. How to choose the sending time? The sending time of SMS is similar to the promotion time given to you by WeChat official account. Generally speaking, 10- 12 am, 3-5 pm, 19-22 pm is better. General e-commerce has the best conversion effect at night, but this is not absolute. The determination of time needs to be analyzed in combination with the actual situation of its own platform and commodity category.

I recommend the e-commerce platform to launch on 17- 18 in the afternoon, and relatively high conversion rate can be observed on 19-22 in the afternoon.

Third, what do I need to do after sending? Is it okay to send text messages? No, as operators, we also need to monitor the effect of sending short messages in real time, analyze the sending data and sum up valuable experience.

The effect of monitoring the sending of short messages is mainly to monitor the real-time arrival rate and arrival time of short messages, and whether there is any abnormality. The purpose of evaluating the quality of SMS platform is to ensure that most users can receive SMS.

Data analysis Effective data analysis can accurately see how many people click on the SMS, how many people trade, and how much the turnover is.

Analyze the data afterwards and present a data report to the boss perfectly.

These data can be found in the background of the platform, then imported into excel files, and the analysis results are presented with beautiful dashboards, and finally sent to the boss.