Which effect is better, SMS group sending or WeChat group sending?

SMS can send hundreds of thousands of messages at a time, while WeChat can only send 200 messages at a time.

To reduce users' resentment and improve users' acceptance and SMS conversion rate, we can start from these four points:

1. Make sure you know your customers and provide enough value.

First of all, we should have enough sincerity, and secondly, we should be able to understand the needs and preferences of target customers, do what they like, or let customers quickly recognize their value.

If the customer reads a bunch of short messages you send, but just thinks that you want him to spend, it is undoubtedly a failure.

2. Respect your customers

First of all, don't disturb customers easily because of the convenience of SMS platform, pay attention to frequency and time. When customers are busy at work, or when they are sleeping and resting, it is not appropriate to send text messages at will.

Marketing short messages must have unsubscribe tips, and users who unsubscribe should not send them short messages. Otherwise, it may cause resentment and even receive complaints.

According to Maslow's hierarchy of needs theory, people's desire to be respected is very high.

And why does SMS marketing cause a lot of people's disgust? Because mobile phones and mobile phone numbers are actually relatively private tools, and the portability of mobile phones makes it very easy for sudden text messages to affect the normal experience of customers and subconsciously think that they are offended.

Therefore, it is necessary to respect customers and create a sense of exclusivity and cheapness for customers. No one can have such a good thing easily.

It is very important to give enough concessions, and the timing and the careful creation of "feelings" can not be ignored. Respect customers, SMS marketing will reduce customers' ill feelings and increase customers' satisfaction and stickiness.

Author: 106 Xiao Wang

Link: /p/2 12 193485

Source: Zhihu.

The copyright belongs to the author. Please contact the author for authorization for commercial reprinting, and please indicate the source for non-commercial reprinting.