Model essay on optimizing college students' innovation and entrepreneurship plan

Learn to plan before you do something, so that you can get twice the result with half the effort. So how to write the relevant plan? The following is a model essay that I shared with you to optimize college students' innovation and entrepreneurship plan for your reference.

? Model essay on optimizing college students' innovation and entrepreneurship plan

? Desserts and snacks have always been the favorite of female friends. If you can open a cake shop and operate a birthday cake in a female gathering area, it should be a good choice. As long as we make our own characteristics, we will be loved by our friends.

? I. Overview of Cake Shop

? 1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

? 2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

? Our store needs 95,000 venture capital.

? Second, the business objectives

? 1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

? Third, the market analysis

? 1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

? 2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

? Fourth, business plan.

? 1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

? 2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

? It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

? 4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

? Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

? 6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

? 7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

? 8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others, the waiter can call him (her) a student or a miss in public, and they will feel very respected.

? 9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

? 10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.

? 1 1. The food industry has special job skills requirements: employees must hold "health certificates".

? V. Financial estimation

? Start-up assets: about 95,000 yuan.

? Equipment input: 1, and the rent is 5000 yuan. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes); 3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold; 4. Employees (2 employees) need 500 yuan 5 for the same clothes. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

? Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

? Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

? Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.

? Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

? An analysis of the risks and restrictive factors of intransitive verbs;

? Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

How to optimize the model essay of college students' innovation and entrepreneurship plan? Definition of resort hotel

? Resort hotel is a hotel that mainly receives leisure tourists and provides them with accommodation, catering, entertainment, amusement and other service functions. Different from ordinary city hotels, resort hotels are not located in the center of the city, but are mostly built near coastal areas, Shan Ye, woodlands, canyons, villages, lakes, hot springs and other natural scenic spots, and they are widely distributed, radiating all over the country, conveying the colorful regional culture, history and culture of different regions and nationalities to tourists.

? 1. Investment strategy

? Investment strategy: based on Jining, facing the whole province.

? Focusing on Jining, while ensuring the comprehensive and smooth development of investment promotion work in Jining area, we set up the investment promotion department, arranged investment promotion forces, and used modern communication means such as telephone, fax, network and dm to attract investment. In the case of ideal results, while ensuring the investment index in Beijing, we will adjust at any time and increase the intensity of foreign investment.

? Second: Introduction to the background of investment projects.

? Nordic Water Park is the largest water park in Jining. It belongs to Jining Nordic Style Resort Hotel, located in the southeast of the city, next to Beihu Scenic Area, at the intersection of Jizou Road and Torch Road, with convenient transportation and superior geographical position. The hotel covers an area of more than 240 mu, with green hills on the back and blue waves on the face, beautiful scenery and pleasant scenery. The combination of Chinese and Western, log pavilion architecture and mountains, water and forests complement each other, presenting a Nordic heavy-colored oil painting, which is a paradise for leisure, vacation, tourism, sightseeing and entertainment under the interpretation of China's ink artistic conception.

? The most advanced water park has a daily tourist throughput of 1 10,000 people, and the goal is to become one of the top ten water parks in the province within five years. He has many years of experience in water park management. Nordic Water Park covers an area of 30,000 square meters and is designed by internationally renowned companies. Introducing the world's most advanced ozone water storage system into the water treatment system in the park can not only make the water quality fully meet the requirements of the national quality inspection department, but also eliminate the signs of bacteria in the water, which has no irritation to eyes and skin at all, making the water in the park purer and safer. All water amusement equipment in the park is designed and provided by world-class water equipment company. Tourists sit, artificial beaches, pavilions, etc. They are all rich in Nordic culture, especially suitable for tourists who like to experience fresh feelings; Known as the water roller coaster, the jet slide can bring incredible sliding experience to tourists, which is very suitable for young tourists who like challenges and excitement. In addition, there is the latest design of the water park industry. It is the world's first high-tech water slide, especially suitable for family and friends to experience together. There is also a crazy pool-playing project in the water park, which is the largest theme-based water recreation area in Jining. Various water slides and water recreation activities provide endless happiness for tourists of different ages (entrepreneurial guidance); Coupled with centrifugal slides, high-speed slides and other water amusement equipment, it is very suitable for young people who like to jump and stimulate, as well as slides and children's play pools specially designed for children.

? In addition to all the hardware and equipment of the water park reaching the international leading level, in order to be closer to the needs of Guangzhou citizens, the opening hours of the water park will be from morning till night, so that visitors can not only enjoy sunbathing during the day, but also enjoy romance with family and friends in the moonlight after work. In addition, the park can also enjoy customs performances, bonfire dinners, seafood dishes and so on. Let you taste all kinds of delicious snacks.

? All kinds of water amusement equipment in the water park are suitable for family and friends to play and couples to have a holiday. The purest hydrophilic pleasure can not only drive away the pressure of the city, cool off the summer heat, but also enhance the feelings between people. It will be the best choice for citizens to relax in summer.

? Water treatment and water quality testing

? The international advanced ozone water circulating treatment system is introduced into the water park to ensure that the water quality reaches the standard, so that the water in the park not only has obvious specificity of odorless and tasteless, but also can kill bacteria on human skin without harming human skin and eliminate the traces of bacteria in water in time. Every day, every facility pool in the park will be sampled and tested regularly according to the regulations, and the test results will be announced to the public, so that tourists can know the current water quality information in time and ensure that the water quality reaches the standard.

? Professional water first aid, landscape design and sunshade structure

? The landscape design of the water park is mainly subtropical plants and flowers, forming a natural and relaxed environment for tourists. There are many sunshade facilities in the park for tourists to use free of charge, so that tourists can get the best protection in the sun.

? Three. Introduction of the project executor (including experience, experience and education)

? 1. Ms. Luo

? Four. Introduction of project content

? 1. This project belongs to the entertainment industry.

? 2. Introduction of this certification

? Approver:

? Approval time:

? Document number:

? 3. Whether the project has been audited or evaluated by a professional organization. (including asset appraisal report and bank credit certificate)

? 4. The expansion project shall briefly outline the year-end financial statements of the unit in recent three years.

? V. Introduction of the project's own assets (including real estate, real estate, equipment and funds) VI. Project investment requirements (investment forms: capital, equipment, technology, management and market)

? 1. Investment attraction in the form of funds and payment methods

? A. There are three ways to pay rent and preferential policies:

? 1. Pay the rent for three years in one lump sum. The rent has increased by 5% since the fourth year; Fifth year

? Rent rose by 6%; In the sixth year, the rent increased by 7%; The overall rent increase ratio does not exceed 20% of the original rent level.

? 2. Pay 30% of the five-year rent in the down payment, and pay the full amount of the five-year rent before the official opening. Rent has increased by 5% since the sixth year; In the seventh year, it increased by 6%; Increase by 7% in the eighth year; The overall increase ratio does not exceed 20%. The lease contract can be signed for * * years.

? Pay off the rent for five years in one lump sum. Preferential policies for obtaining the actual right to use for 6 years. Rent has increased by 6% since the seventh year; In the eighth year, the growth rate was 7%, and the overall growth rate did not exceed 20%. In addition to enjoying the above preferential policies, you can also get the opportunity to choose the location of the store.

? 3. 30% of the down payment 17 of the rent, and pay the full amount of the rent for * * years before moving in. Preferential policies for obtaining the actual right to use for * * years. The lease contract can be signed for * * years. If you pay the annual rent in one lump sum in the first installment, in addition to the above preferential policies, you can also get the opportunity to choose two shops.

? 4, the way to pay the rent and the reasons for providing preferential policies:

? Considering that the investment invitation of the project should not only conform to the overall positioning of the company, but also consider the cost recovery of the company, the shorter the recovery period, the less the operating financial expenses. At the same time, timely repayment of loans will be conducive to the improvement of the company's credit rating and the company's future development. On the one hand, the above scheme can shut out small enterprises that lack strength (and raise the threshold) and achieve the goal of natural elimination. At the same time, according to the principle that cash is king, we will use the discount on the service life that has little influence on us to benefit the merchants, so as to give discounts in advance without causing any losses to the cash receivable.

? In addition, considering the future appreciation of the project, we can fully enjoy the benefits brought by the appreciation, and the scheme is set to guide merchants to choose the way of paying rent every five years. The economic benefits obtained in this way will be reflected in the attached economic analysis.

? Economic analysis of intransitive verbs

? I. Economic analysis of paying (three years) rent (ideal price)

? 1, calculated according to the actual usable area and * * * * ten thousand square meters;

? 2. Rent square meters according to the actual use area of each floor;

? 3. The average rental price is calculated at RMB * * * * per month; be equal to

? (4) Deposit-.

? Seven. Analysis table of utilizing foreign capital (analysis of project return funds)

? Eight. Introduction of project feasibility analysis (market forecast analysis)

? Nine: The project has compiled an analysis report on the benefits achieved in the first year and the incremental benefits in 3-5 years.

? X. Explanation of investors' rights and interests

? XI: Introduce the possible risks and treatment methods of the project.

? XII: Remarks

How to optimize the model essay of college students' innovation and entrepreneurship plan? I. Project background

? All kinds of flowers say a thousand words, and every sentence says "beauty", especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

? In this way, taking flower distribution as the market entry point, taking into account the long-term market share of the website and the short-term rate of return on capital to seize the market, taking personalized consumption as the theme, and taking flowers as the guide to drive other products, we can finally form a market with the brand advantage of "XX Flower Shop". Is very feasible.

? Second, the project strategy of the company

? 1, provide clear, effective and smooth sales channels, and promote the great development of the flower market based on providing products and services. Our xx will be a lovely messenger, sending blessings and happiness to thousands of families. Create the best living environment for mankind.

? 2. Company objectives

? Based on the earth, serve xx. Build a first-class online flower shop company. The company will use one year to establish a certain popularity among consumers in xx, and strive to make ends meet. During the investment period, only xx, where the main website is located, is selected as the pilot market, with a representative market capacity of more than 3,000 people, and the pilot time is one and a half months. After the model is successful, it will be popularized in substation in the form of asp. After three to six months of operation, it will expand to the rest of the market.

? Third, business environment and customer analysis.

? 1, industry analysis

? "xx" website is a vertical website initiated by college students for XX million college students, so the target consumers are college students. In addition to the main station of xx University, the website has sub-stations in various universities in xx. Therefore, the tentative target consumer group is mainly Hubei college students, and will gradually expand the market in the future. Take xx University as an example, there are nearly 20,000 students of all kinds and nearly 200,000 target consumers in eight schools. The latest statistics show that there are about 6.5 million college students in China, which is a huge market, and considering that future students will still be in school after graduation.

? 2. Analysis of survey results

? Our company focuses on the customer analysis of xx college students, mainly using questionnaire survey (see Annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent:

? (1) has obvious curiosity, has convergence in innovation, and listens to the introduction of classmates or friends to produce purchase behavior;

? ⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income, so generally choose varieties with lower prices but stronger romantic colors;

? (3) College students have no fixed purchase pattern, and their purchase behavior is often random;

? (4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality;

? 5. The factors influencing product purchase are: price, variety, packaging, service, etc.

? [6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

? 3. Target customer analysis

? College students generally don't ask about the price, but from the point of view of online orders, the price is mainly in the middle range. In the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are the only one for me), 3 (I love you), 19 (I have been on the road for a long time), 2 1 (like) and so on. On Teachers' Day, flowers are often ordered according to the class size. General packaging tends to be high-grade and personalized, which requires higher quality of flowers, such as not fading.

? 2. Marketing strategy analysis

? 2. 1 brand strategy

? At the beginning of website construction, we attached great importance to brand. On the brand packaging, the artist, based on detailed market research and bold prediction, adopts the design scheme of combining static and dynamic, carefully plans the visual image and text font, and strives for unique innovation.

? 2.2 Price strategy

? Xx online flower shop strives for perfection in raw materials, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

? 2.3 Promotion strategy

? (1) publicity strategy

? Make use of school radio stations, newspaper columns and publicity columns for free publicity, make use of the information flow advantages of the website itself for publicity, highlight the image, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

? (2) service.

? The service of the online flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service.

? In terms of after-sales service, the customer service department is responsible for the following ways:

? ① Call to thank you or send an email to remind you of the service, and send e-cards to customers on major holidays.

? (2) unconditionally accept customer returns and concentrate customer complaints.

? (3) set up a consumer questionnaire, with gifts, to grasp the first-hand information of consumer demand.

? ④ Customers who order for the first time will get a vase with flowers and enjoy a preferential price, and enjoy the membership price after becoming a member.

? ⑤ Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

? ⑥ Establish customer database files. When customers repeat orders, just enter their names and other customer information will be automatically transferred to the system.

? 2.4 Channel construction

? At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation, cooperative attitude, timely delivery, etc., and ask the wholesaler to have several marketing outlets in different areas of the same city to facilitate the university distributors to pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

? 3. The implementation of online flower shop strategy

? 1. Market scope selection: During the investment period, only xx, where the main website is located, will be selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it is popularized in substation in the form of asp. First, it will be put into trial operation in the other seven substations that have been built, and then it will be extended to other markets after three to six months of operation.

? 2. Focus on promoting customers. The target audience is mainly students. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.

? 3. On-site promotion, choose X, X and X as the key promotion dates every year. Before that, leaflets will be distributed to student dormitories. The publicity contents include:

? (1) Hang a uniform color banner, which is located on the main road of the campus and numbered 3-5. Hanging "xx" website and the theme of "Campus Flower Shop is grandly launched".

? (2) Set up a publicity platform near the entrance of the dormitory and canteen in the campus with a large flow of people, and put in 3-5 microcomputers, which can be queried and ordered online; Put up a publicity board, introduce the contents of the flower shop in detail, put up real flowers, and publicize the distribution of gifts on the same day.

? (3) Please ask the school radio station to broadcast the publicity materials drawn up by the "××" Propaganda Department every morning, afternoon and evening for several days.

? (4) In order to create an atmosphere, arrange two ladies to wear ribbons with "xx" website to explain and organize a lucky draw. Winners can order flowers below 20 yuan on site and pay through the website.

? 5] On the day of publicity, please invite relevant school media to report on the spot, such as xx and local TV stations.

? Four, marketing effect prediction and analysis

? 1, turnover income

? According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.

? 2. Payment method

? According to relevant materials, online payment will reach 20%. We are actively contacting China Merchants Bank and other financial institutions to establish business cooperation and promote online payment.

? 3. Ordering method

? E-mail order, directly enter the "xx" website campus flower shop to order, telephone order. In addition, we also focus on short message subscription which is popular among students.

? 4. Customer characteristics

? Younger, 100% are young people, mainly boys; They have high reputation, high cultural quality and no bad debts.

? 5. Consumption characteristics

? Flowers below 60 yuan are the most popular.

? 6. Information infrastructure

? The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will recruit students with good computer skills and members with professional knowledge in this field to accomplish it together. Although b2c websites can achieve zero inventory in theory, it is very difficult to do so in reality.

? V. Estimated operating costs

? 1, principle

? Use every penny on the cutting edge and give full play to the value of every penny.

? 2. Initial investment

? During this period, the funds are mainly used for outsourcing the whole network service (virtual host), product procurement, system development and maintenance, pre-publicity and logistics distribution. It is estimated that it will cost about X million yuan. It takes about one month from the establishment of the website to the normal operation of the website.

? 3. Second investment

? At this stage, our service will radiate to major universities and the urban area of xx. The content of the service will be greatly expanded and the quality of the service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

? Development plan of intransitive verb system

? 1, system development plan

? According to the lack of funds in the early days of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.

? 2. System logic scheme

? System logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.

? Seven. Project summary

? 1, investigation of major work completion

? To understand the real needs of college students' friends, the company made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in terms of system development scheme, the company also combined with the actual situation in China, referred to a large number of documents about website services, and combined with the knowledge of e-commerce learned in class, made a suitable website operation process and design process, as well as a suitable system logic scheme for our company.

? Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products ourselves, such as ordering flowers by SMS, attaching greeting cards, sending messages by phone, etc., and set reasonable prices. At the same time, we also set up a forum, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society.

? 2. Shortcomings and difficulties

? Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole planning is inevitably lacking, but we will try our best to enrich and improve it. In terms of website design and production, we have great difficulties in website design because our team members don't know enough about this related knowledge. However, through the concerted efforts of everyone in Qi Xin, the xx store website has begun to take shape, giving people the hand of roses, and it will be fragrant for a long time. We believe that this website will be further improved in future efforts.