How to save an order

Doing Taobao is really hard~~~~(>_<)~~~~ When I hear the ding-dong sound, no matter how busy I am, I immediately sit down in front of the computer, working hard and carefully. However, sometimes, there are more unpaid orders than paid orders. Until Taobao automatically closes these transactions, Taobao sellers lose 20% of their order evaluations! Many online store owners often neglect to take pictures of unpaid orders, leaving these unpaid orders It’s really a pity that the order is lost like this. o(╯□╰)oWhy don’t we try our best to recover it? ↖(^ω^)↗There are many ways to urge payment. SMS reminder is a more convenient way that will not offend customers and can help you recover lost orders. (*^__^*) ……

Many people know that for Taobao shopkeepers, “add to shopping cart” is an action we all look forward to, it means it may be a big order,~ (@^_^@)~But a huge loophole occurred at this time ╮(╯▽╰)╭. It is a loophole, and it is also a wealth. Imagine that you have spent a lot of time and money on search engine optimization, through-train promotion and the like, which require investment in human and financial resources, spending a lot of promotion funds, and maintaining a lot of people. Operation teams, and some even invest a lot of money in logistics and warehousing, but you must admit and accept that a huge loophole occurs in your online store every day. That is the loophole from the visitor to the actual payment. Visitors come to the store - find the product they want to buy - add it to the shopping cart - and the payment is successful.

This step of "visitors coming to the store" has a large increase in promotion costs. As for "finding the goods that need to be purchased", sometimes as a seller, it is not enough, for example, the goods sold are not what the user is looking for, due to the limitations of scale and cost, the products cannot be produced in large quantities, etc. The most critical step is that the visitor has added the product to the shopping cart, but the payment link has not been completed, which ultimately leads to the loss of the order. This is called Shopping Cart abandonment.

Paypal found in its merchant survey that there is about a 45% shopping cart abandonment rate, and the main reason why users abandon their shopping carts is high shipping costs (46%).

The above problems can be solved through various coping strategies. The most important thing is to maintain communication with customers. Customers have taken pictures of goods but have not paid, and are no longer in front of the computer. There is no time limit for Want Want communication. Some may not log in to Want Want for a few days, and the transaction will be automatically closed. To ensure timely and effective communication, the mobile phone number gives us hope! Call us! Calling customers? This can easily arouse customer resentment. Sometimes it is a harassing call at the wrong time, and the labor cost is too high. Then sending text messages to customers is a good option.

There are two main purposes of sending text messages:

1. To improve service quality: remind customers to pay, recover lost orders, and increase customers’ impression of the store; it is also a good example for the store. Small advertisement. I didn’t pay this time, but I might buy again next time~(@^_^@)~.

2. Stimulate payment: Inform customers through text messages of better news to stimulate payment, such as free shipping, in stock, will be shipped today, collecting gifts, upgrading to store VIP, etc.

There are many payment reminder SMS marketing tools on the market today. Let’s take "Tao Business Card" as an example to see the specific payment reminder effect. The advantage of this application is that the text message can be customized with a link. When the customer opens the link, he can see the unpaid orders, and the payment can be completed directly on the mobile phone, which is convenient and fast~~

Case 1 : XX store

The selling point of SMS is fast delivery, and it also comes with affiliate marketing, which is very effective.