May 1 ST Labor Day Pharmacy Activity Plan

Drug store activity plan for May 1, 2022

In order to ensure the smooth development of activities, it is often necessary to make an activity plan in advance. In fact, the activity plan is the activity planning document. How should we make an activity plan? The following is the activity plan of May Day Pharmacy in 2022 that I have compiled for you. Welcome to read the collection.

May 1 ST Labor Day Pharmacy Activity Plan 1 1. Promotion Purpose:

Taking advantage of the characteristics of May Day, a special holiday, and the remarkable public effect in the past, a series of targeted promotional activities were carried out to contrast the marketing atmosphere of pharmacies during holidays, enhance the core competitiveness of stores, highlight the effect of activities, strengthen customer communication, cooperation between pharmaceutical companies and the quantity of goods brought, and accurately grasp the sales pulse of pharmacies according to customer consumption psychology.

1. attract people and maximize the profit effect of the festival;

2. Make repeated consumption patterns;

3. Extend and enrich the brand connotation.

Second, the promotion ideas:

1. Use activities to attract consumers. When promoting activities outside the store, terminals (such as pharmacies) are full of popularity, which drives drug sales with popularity;

2. Refine attractive selling points of products, highlight selling points in product comparison demonstrations, and attract consumers' desire to buy;

3. Design a promotion plan with incentives to make consumers buy again and increase sales;

4. Let the people form an atmosphere of "not buying medicine, but being healthy".

III. Promotion objectives:

xxx

Fourth, the promotion time:

20xx From April 29th to May 29th, 1, the promotion interval can be advanced or extended as needed to ensure the maximum contact between the promotion activities and consumers.

Verb (abbreviation of verb) promotes the theme:

Welcome May Day and celebrate the festival with good gifts.

Activity forms of intransitive verbs:

Terminal site promotion activities

Seven. Promotion plan:

1. During the May Day holiday in send warm, a cup of warm ginger tea was sent to every customer who entered the store at the entrance of the store, which made the customers feel comfortable physically and mentally, and they could feel the enthusiasm of the promoters and the company's care for customers before shopping. It can increase customers' goodwill towards the company and stimulate their interest in products.

2. Bundle sales

Select the company's existing ordinary family standing medicines to be bundled and sold with each other, and properly package them to turn the medicines into gifts, and use the bundled price and channel advantages to increase sales. Gift packages can be increased or decreased according to the actual needs of customers.

3. Gift sales provide additional gifts, which are available as you sell them;

Gifts guarantee quality, grade and object. As long as you buy our products and add 0. 1 yuan, you can get exquisite small gifts, such as exquisite desk calendars, wall calendars, Spring Festival couplets, Year of the Horse mascots and perpetual calendars. These are in line with the festive atmosphere of the Spring Festival. It can also be matched with health-related weighing scale and small medicine boxes.

4. Lottery sales and shopping participate in the lottery, adopting the centralized lottery method, which has high popularity, moderate winning rate and high credibility, so that the masses do not think that the lottery is a gimmick, but it is really beneficial to the masses. If we can cater to China people's psychology of winning the lottery, we will use a "cash cow" and the branches will be covered with red envelopes. Customers who buy our products for over XX yuan will have the opportunity to take off their red envelopes (only once per person) by adding/kloc-0 yuan, and each red envelope will be given prizes (toothpaste, eggs, pillows, etc.). To sphygmomanometer, etc. ) .56 106.6666666666

5. Experts provide free consultation and guidance on customer consumption information, and provide professional help on customer consumption.

6, public relations strategy to sponsor social welfare undertakings, can expand corporate brand awareness and social affinity. For example, during the activity, for every income 10 yuan, 1 yuan will be donated to poor areas.

Eight, promote the operation process and personnel arrangement:

1, 7 days in advance, select community activity points, and select 1-2 first-class pharmacies near each activity point to jointly carry out activities, inform pharmacies of the content and time of activities, and reach a consensus with shopkeepers on display and publicity methods, promotion methods and gift safety, and gradually expand the scope of promotion. And we must first reach a consensus with the top management of the mall. During the activity, ask him to restrain the employees in the store from asking the promoters for promotional items, and then give some small gifts at one time after the activity to show friendship.

2. Personnel arrangement: 4-6 people/group, selected by the team leader. Each executor has clear job responsibilities, training manuals and special inspections, supervision, rewards and punishments;

3. Preparation before the event:

3- 1 strive for the cooperation of nearby pharmacies for joint promotion (5 days in advance);

3-2 days before the event (3 days in advance), distribute publicity materials about the event to residents, and the sales staff will execute relevant orders to ensure that the store has sufficient inventory on the day of the event;

3-3 Complete the display of cleaning standards, the clear price tag of all products and the arrangement of publicity and promotional items (in advance 1 day).

4. Make an activity record and summary every time.

Nine, promotion location selection:

Choosing a suitable promotion place is very important for the success of promotion. It is best to meet the following conditions:

1, with large sales volume;

2. Good geographical location and suitable promotion site;

3. Large flow of people, good image and great influence;

4. Have their own positioning and customer groups in the business circle, which is consistent with the positioning of promotional products and target consumer groups;

It is best to have a strong will to cooperate with the factory in promotion, stocking, display, profit, publicity and pricing.

Reference location: at the entrance of the pharmacy, select strategic cooperative pharmacies with large traffic and high enthusiasm to carry out in turn. Each regional market has several hypermarkets, which have great influence in the regional market. First of all, sales promotion should be carried out in the leading hypermarkets.

Labor Day Pharmacy Activity Plan 2 1: Activity Background

May Day is a traditional festival for ordinary people in China. Such festivals place people's gratitude and affectionate blessings, and hope that our working people will be healthy and happy. Today, the concept of "labor" has been greatly extended and innovated, which further embodies the wisdom and diligence of the working people in our country, and at the same time reflects that only by having health can we better enjoy the fruits of wisdom of health. In such a profound festival, Midvein Bee Spirit is more eager to express her gratitude! Highlight the value of our brand!

Second: the theme of the event

Touch "Mayday" and experience "Midvein Bee Spirit"

Three. Purpose of the activity

1. Make use of holiday consumption peak to increase sales.

Seize the opportunity to promote our products and raise awareness.

3. Give back to consumers and build loyalty.

4. Strengthen cooperation with terminals to improve each other's customers. IV. Time and place of the event: April 25th, 20XX to May, 20xx15th.

Drugstores and specialty stores 5: Active products: three kinds of midvein wind chimes (96 capsules, 192 capsules, 400 capsules).

Auxiliary products: 48 capsules

Four. Activity planning

(1): Activity content

Anyone who buys Midvein Bee Spirit series products in 48 yuan during the activity can participate in our "Touch Mayday to Win Lucky Draw" once. 2. Anyone who buys Midvein Bee Spirit series products in 96 yuan during the activity can participate in our "Touch Mayday to Win Lucky Draw" twice.

3. Take 48 yuan as an example, and so on. Anyone who has bought the series products of Zhongmai Bee Spirit all over 400 yuan during the activity can participate in our "Touch Mayday to Win the Lucky Draw" five times, up to five times.

4. The final interpretation right of the activity belongs to Zhongmai Group Wannan Branch.

Activity form

1. Each specialty store is equipped with a lottery box, which is made of KT board (size 30CMx width 30CMx40CM) and has four sides: two sides are LOG0 with midrib; The other two faces are the words "Touch Mayday to win good luck"

2. Put 5 1 ping pong balls in each lottery box.

The logo on table tennis is designed with the words "Five", "One" and "May Day" and written with a whiteboard pen.

3. Table tennis "word mark" distribution: 10 balls with "five" written on them; Write "one" on five balls; Write "May Day" on a ball; The other 35 balls say "lucky"

Table tennis can be replaced by other things.

Design award

1. The logo of the first prize is "Mayday", and the prize is 192 yuan's Midvein Far Red Underwear.

2. The symbol of the second prize is "One", and the prize is the midrib pillow worth 96 yuan.

3. The symbol of the third prize is "Five", and the prize is 48 midvein bee spirits worth 48 yuan.

4. The symbol of the fourth prize is "Lucky", and the prize is Midvein Eye Protection, which is worth 28 yuan.

(iv) Supplementary explanation

1. This activity can be combined with the terminal for joint promotion. For example, if the price of the terminal product you buy exceeds 100 yuan (except other health care products), you can also participate in our activities once, at most once. The purpose is to make the terminal have a good cooperation with our activities, at the same time, enhance the feelings of each other's guests and lay the foundation for future cooperation.

2. Consumers participating in this activity must show their computer receipts or cash receipts.

Requirements of verb (abbreviation of verb) for mobile terminals

(1) The existing product structure is reasonable, especially there should be enough gift boxes for display.

(2) During the activity, this store should have a bunch of displays, and at the same time, it can be equipped with a shopping guide, at least one a day.

(3) The store should have enough people flow, and our products should have a certain sales base inside.

(4) It is necessary to have a good customer relationship and be able to cooperate with the effective implementation of this activity.

(5) Our key products should be supported by DM, and at the same time, the content of activities and the place and method of lucky draw should be informed on DM.

2. Terminal layout design

(1) A notice of the event (such as a poster or KT board showing the event or Yi Labao informing the event) should be posted at the entrance of the store.

(2) There should be a gift display stand and award-giving personnel at the entrance of the store, who also act as activity leaflets.

(3) Stick the posters of our activities on the piles in the store as far as possible to show the atmosphere of the activities.

(4) In shops, gifts should be displayed on the pile heads to stimulate consumers' desire to buy.

(5) The activity leaflet page should be placed on the pile head in the store for customers to read.

4. Three days before the start of the activity, it is necessary to distribute the activity leaflets of the target population in the community near the target terminal to expand the target influence of the activity.

Six: control points

1. Product entry

2. Entry and training of promoters

3. The implementation of the pile head

Seven: effect evaluation

1. Promote the sales of existing products.

2. Improve product awareness

3. Build mutual trust

May 1 ST Labor Day pharmacy activity plan 3 I. Media promotion before the activity

Through the May Day activities, attract a large number of target consumers, form an upsurge of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.

Second, determine the activity content according to the theme.

The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.

Third, the preparatory work before the event

1 information release

(1), activity information can be published in newspaper xx radio and television news, because the audience of television news is all families, and its circulation is 40,000 copies, which is better than other newspaper media.

(2) Loudi People's Broadcasting Station began to publish advertisements for promotional activities from May/KLOC-0 to May 7. The time is from 8 am to 9 pm, and it scrolls 10 times a day.

(3) Hang a banner in front of the central store of Xinjian Pharmacy, with the theme slogan, from May/KLOC-0 to May 7.

4. Publish information that can improve the enthusiasm and quantity of participants. For example, the activity starts at 9: 30, so please don't queue up too early.

⑤. Pay attention to adding the words "the right to interpret activities belongs to XX Company" in the corner of the advertisement, so as not to cause unnecessary trouble.

2. TV:

Television advertisement is a kind of flying word advertisement, which mainly introduces activities, supplemented by simple product introduction or no mention of product functions at all.

3. Site layout

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.

(1) Banner with active theme.

(2) Large exhibition boards and backboards that highlight the product image and activity theme.

(3) Hanging flags, table cards, large posters and leaflets.

(4) Information desk, gift (coupon) distribution desk, sales desk, etc.

personnel placement

(1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate the identification and guidance of services.

(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.

(4) Emergency personnel (usually led by leaders, and should be handled by public relations in time in case of interference from government functional departments).

4. Public Relations Liaison Officer

Go to the industry and commerce, urban management and other departments in advance to go through the necessary examination and approval procedures.

IV. Key points of field implementation

1, the staff arrived at the scene first, and took their positions.

2. Publishers distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Grasp the rhythm of activities, maintain order at the scene and prevent accidents such as looting, so as to avoid negative effects.

4. The salesperson prepares the items to be sold and introduces the products to be sold.

Gifts should not be distributed too early or too late at the appointed time. Personal information and signature should be registered when distributing.

6. The host announced the end of the activity, and the venue was temporarily reserved until possible time.

7. The on-site sales desk continues to sell.

8. Clean up the site and keep recyclable items for later use.

V. A summary meeting shall be held at the end of the activity.

It is very important to evaluate the effectiveness, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.