Who knows about China Mobile? Anything, the more specific, the better.

1987 1 18 10 In October, the first analog cellular mobile phone system in Guangdong Province was built and put into commercial use.

1On March 26th, 994, the Mobile Communications Bureau of the Ministry of Posts and Telecommunications was established.

1995, the GSM digital telephone network was officially opened.

1996 Mobile phones roamed the whole country and began to provide international roaming services.

1July, 997 17, China Mobile's100000 mobile phone customer was born in Jiangsu.

1997101On October 22nd and 23rd, Guangdong Mobile Communications and Zhejiang Mobile Communications were injected into China Telecom (Hong Kong) Co., Ltd. (later renamed China Mobile (Hong Kong) Co., Ltd.) and listed in new york and Hong Kong respectively.

1August 99818th, the number of mobile customers in China exceeded 20 million.

1999 At the end of April, according to the reorganization plan of China Telecom approved by the State Council, mobile communication was started separately.

1at 0: 00 on July 22nd, 999, the number of "GSM" mobile phone rose to 1 1 digit.

On April 20th, 2000, China Mobile Communications Group was formally established.

At the end of 2000, the exchange capacity of China Mobile exceeded 1 100 million.

China Mobile Communications Group Corporation (hereinafter referred to as "China Mobile Communications") was established on April 20, 2000 with a registered capital of 51800 million yuan and assets exceeding 400 billion yuan. China Mobile Communications Group Co., Ltd. wholly owns China Mobile (Hong Kong) Group Co., Ltd., and its holding China Mobile Co., Ltd. has set up wholly-owned subsidiaries in 3/kloc-0 provinces (autonomous regions and municipalities directly under the Central Government) and listed in Hong Kong and new york. At present, China Mobile Co., Ltd. is one of the largest listed companies in China and the largest telecom operator in Asia.

China Mobile Communications mainly deals in mobile voice, data, IP phone and multimedia services, and has the right to operate computer internet international networking units and international import and export bureaus. In addition to providing basic voice services, it also provides various value-added services, such as fax, data, IP phone and so on. It has well-known service brands such as GSM, Shenzhouxing and M-Zone, and the user number segments include 139, 138, 137 and 65437. China mobile communication has been playing a leading role in the development of mobile communication in China and occupies an important position in the international mobile communication field. After more than ten years of construction and development, China Mobile Communication has built a mobile communication network with wide coverage, high communication quality, rich business varieties and first-class service level. The network scale and customer scale rank first in the world. By the end of 2005, the network has covered 65,438+0,000% of counties (cities) in China, with continuous coverage of major traffic arteries and indoor coverage of key areas in the city, with more than 240 million cumulative customers, and opened GSM international and roaming services with 2,765,438+0 operating companies in 206 countries and regions. With 93 operators in 10 1 countries and regions, GPRS international roaming service and roaming service in Taiwan, Hong Kong and Macao were opened. International and Taiwan, Hong Kong, Macao and Taiwan reach 106 countries and regions 2 14 operators, and MMS reaches 6 countries and regions 2 1 operators.

China Mobile Communication has successfully entered the international capital market, and its good business performance and huge development potential have attracted many international investments. China Mobile Communications has been rated as one of the world's top 500 enterprises by Fortune magazine for five consecutive years, ranking 224th. In the selection of "Top 500 Chinese Enterprises in 2005" organized by china enterprise confederation and China Entrepreneurs Association, it ranked fourth in the comprehensive list of top 500 Chinese enterprises and second in the top 500 service enterprises. The listed company has become the only China enterprise that has been selected into Forbes "Top 400 A-level Best Companies in the World" for three consecutive years.

China Mobile Communication is not only a profitable company with stable financial situation and stable cash flow, but also a sustainable growth company full of development potential and prospects. Facing the future, China Mobile Communication has established the development strategic goal of "being a world-class enterprise and achieving a new leap from Excellence to Excellence". Around this goal, China Mobile Communication will adhere to the corporate core values of "respecting morality, caring for students, and striving for perfection", thoroughly implement the Scientific Outlook on Development, strive to enhance its core competitiveness, cultivate outstanding talents by building an excellent operating system, building an excellent organization, and creating a "China Mobile", and strive to become an expert and creator of excellent mobile information.

Concept System of China Mobile Corporate Culture

Corporate values: high moral character and caring for life are the best.

Corporate mission: to create an infinite communication world and become the pillar of the information society.

China Mobile's vision: to be the creator of excellent quality.

I. Introduction

Second, core values

Third, the corporate mission

Fourth, the vision

Verb (abbreviation of verb) postscript

The development history of China mobile communication can be said to be a history of continuous innovation. As President Wang Jianzhou of China Mobile Communications said: The core task of an enterprise is to create maximum value for the country, shareholders, customers, employees and society, and it is the only way for China Mobile Communications to become a world-class enterprise through independent innovation. Nowadays, innovation is becoming more and more important to China mobile communication. Driven by the market demand, China Mobile Communications has greatly improved its business performance through service, business, technology and management innovation in recent years. This accurate market demand-oriented R&D innovation has revitalized the value chain of the whole enterprise, promoted the rapid, sustained, healthy and vigorous development of China's communication industry, and accomplished many exclusive feats:

—— The first communication enterprise listed overseas in China took the lead in entering the international capital market. After six step-by-step acquisitions, it took the lead in realizing the overall listing of its main business assets in 2004.

-Take the lead in customer brand building and launch the customer brand "M-Zone" for the younger generation, which is regarded as the first domino to subvert the brand competition in the telecommunications industry;

—— Initiated the business cooperation mode of "openness, cooperation and win-win situation" in the industrial value chain, and Monternet pulled the Internet industry in China out of the trough and ushered in the spring of development;

-Take the lead in building a mobile intelligent network in the world, and develop a variety of intelligent services popular in the market, such as "Shenzhouxing" prepaid service and mobile virtual group telephone service, which has promoted the formation of the leading position of the national communication manufacturing industry in this field;

-Take the lead in building the world's largest data service management system (DSMP system), put an end to SP fraud, support and improve Monternet business model, and lead the consumption fashion.

……

Enhance customer value through service innovation

Miss Zhang, who works in a foreign company, hurried to the office and found that she had left her mobile phone at home. It will take her more than an hour to get back. If she doesn't answer the phone, she's worried that she won't be able to answer the important customer's phone. In desperation, she dialed China Mobile Communication 1860, and transferred all her mobile phones to the office phone, which ensured the timely and smooth communication.

This is just a microcosm of China's mobile communication service innovation. Over the past few years, China Mobile Communication has adhered to customer orientation, constantly innovated its services and services, met the needs of different customer groups, and improved its service quality and customer value.

First of all, the high-quality network coverage of China Mobile Communication is itself innovation. At present, China's mobile communication operation network has 246 million customers, covering more than 99% of counties and cities in China, with a population coverage rate of over 97%, and roaming in more than 80 countries and regions in the world. This is a great initiative in history and the world. China Mobile's excellent network coverage has been highly recognized by international peers by building the network into elevators and basements, and building a remote mountain village without roads and electricity. The CEO of a telephone company in Africa admires the rapid development of mobile communication in China. He said it is very, very difficult for their population coverage to reach 50%. It is impossible without roads and electricity. In this sense, it can be said that high-quality network coverage is the biggest service innovation of China Mobile Communication.

Furthermore, China Mobile's three major customer brands (GSM, M-Zone and Shenzhouxing) are all recognized as doing well and achieving remarkable results among customers. Take GSM VIP customer service as an example. Who has ever seen a waiting room for mobile phone customers in foreign airports? China Mobile Communication allows VIP customers to enjoy easy boarding service: you only need to hand over your documents, air tickets and luggage to special service personnel to complete the full set of boarding procedures, which fully reflects the extremely high service level.

Today, China Mobile 1860 has become a high-level customer service center in the world, and its customer satisfaction is at the advanced level in the world. The network quality has reached the international excellent level, and "good network quality" has even become synonymous with China mobile communication; Brands such as "Global Connect", "Shenzhou Tour" and "M-Zone" have obvious advantages and are deeply rooted in people's hearts. Innovative VIP extension services, "phone bill error, double refund" integrity services, cross-regional services and other initiatives have greatly enhanced customer value.

Promoting the process of social informatization with business innovation

"Independent innovation is not mysterious. From practice, we can innovate by solving practical problems we encounter, solving problems that our predecessors have not solved, or improving solutions that are not suitable for us. " President Wang Jianzhou said in an interview. It is under the guidance of this innovative idea that China Mobile can constantly turn customer needs into reality according to the changes of customer needs, innovate business content and mode, and meet the diversified needs of customers, making China Mobile the only telecom operator in the world with a monthly net increase of more than 3 million customers.

First of all, the innovation of the rapid popularization of SMS. In 2005, the usage of short message service in China mobile communication was close to 250 billion, and the maximum number of short messages per day was 654.38+76 billion, ranking first in the world in terms of popularity and usage. SMS has profoundly affected people's daily life, communication, work and study. SMS and SMS chat have become a part of new life. Everyone used to pay a New Year call, but later it became a telephone call. Now, SMS has replaced all other forms of New Year greetings. This is an example that mobile communication services have changed culture and people's lifestyles. Zhang Shen, vice president of China Mobile Communications Group, said with experience that we are very proud to be engaged in this cause. Although we didn't initiate SMS, we popularized SMS, changed the culture and made contributions to the whole society. This is innovation.

Second, the innovation of the combination of SMS and Internet. China Mobile pioneered the "Monternet" business model and built an open and fair industrial chain of wireless value-added services, which not only enabled China Mobile to establish an innovative image in the industry, but also promoted the vigorous development of the entire industrial chain. The CEOs of Sina and Sohu are still saying that the profit model could not be found at that time, and it was only after combining with SMS that the profit model was found, and the income soared. A few days ago, China Mobile held a wireless data service exhibition in Hongkong, which caused the media and analysts to shake, but it was just wireless music. A Hong Kong newspaper cited a classic example: Mice Love Rice downloaded CRBT 500 million times a month in February, and once in 2 yuan,100000, exceeding all domestic distribution records. This is also promoted by China Mobile Communications, and it also embodies an innovative spirit. It is reported that in 2005, the proportion of new business revenue of China mobile communication in total revenue has risen to 20%, exceeding the level of many developed countries in the world.

Thirdly, promoting social informatization and improving enterprise and social benefits is also an important embodiment of China's mobile communication business innovation. China Mobile Communication takes GPRS and SMS as the main carriers, and provides customers with enterprise-level solutions and typical industry solutions, including business direct connection, IP telephone, GPRS Internet access, enterprise information release, mobile office, wireless GPS positioning, wireless POS, CMNET and other services. It has been applied in nearly 20 industries such as government, electric power, transportation and petroleum, and the informatization of mobile industry has greatly promoted the process of social informatization.

Finally, create a multi-functional and media-based mobile phone with innovation to lead the new fashion of consumption. On the one hand, mobile phones are multifunctional. Mr. Ke Dechuan, the former CEO of Ericsson, made an analogy, saying that our mobile phones will become Swiss army knives in the future. This metaphor is very good. Swiss Army Knife combines the functions of various cutters, which is very rich, and now it has more and more functions. If you want to go out, you only need to bring a Swiss army knife and no other tools. Mobile phone is not only a tool for making phone calls, but also a new medium.

Win the international "right to speak" with scientific and technological innovation

Technological innovation is a solid cornerstone of service and business innovation. As an industry leader, China Mobile consciously carried out independent technological innovation at the beginning of its establishment, and specially set up a research institute to engage in the application research and technical support of communication products and network technologies, and built the world's largest network management system and the most advanced business support system in China, the world's largest softswitch tandem network, and the world's first system (DSMP system) to realize unified and comprehensive management of multiple services.

As early as 1987, China's earliest TACS standard cellular mobile communication system was opened in Guangdong, and GSM network was opened in 1994. The application of both technologies draws lessons from European and American technologies. However, by 1997, the number of mobile communication customers in China reached10 million, and exceeded 200 million in 2004. Today, China Mobile Communication has become the largest telecom company in the world, and there is less and less to learn from. There is no such precedent in the world. As an application operator, China Mobile Communication is neither a research department nor a production department of equipment. It only relies on its own innovation, seeks its own answers, consciously changes from passive innovation to active innovation, and guides the development trend of technology.

President Wang Jianzhou told the reporter: Generally speaking, there are two main aspects in the technological innovation of communication operators: one is to actively participate in the formulation of technical standardization and technical specifications, so as to influence the development of technology and change the situation that technology has been dominated by manufacturers for a long time. Second, we should constantly innovate in application development, have more independent intellectual property rights, obtain more patents and win more international "right to speak".

On the one hand, China Mobile Communication always pays attention to the formulation of standards. Since its establishment, * * * has issued 300 enterprise standards, with the number increasing by nearly 100 every year. On the basis of enterprise standards, since 2002, China Mobile Communication has intensified its efforts to formulate international standards, and submitted a large number of manuscripts to international standardization organizations such as 3GPP and OMA (Open Mobile Alliance) every year, of which 362 were submitted to 3GPP in 2005 alone, and 59 articles such as "one mobile network with two network numbers" were written into international standards.

On the other hand, China Mobile Communications has increased its investment in patents. The company will soon set up an office specializing in patent management. Under its unified management, the quantity and quality of patents will be gradually improved. Up to now, China Mobile Communication * * * has submitted to the State Patent Office PCT international applications for ten patents, including "a method to realize communication service level service based on customer's request". There are 40 domestic patents, including 136 invention patents. These patents provide a technical basis for the services such as CRBT and videophone developed by China Mobile, greatly lowering the patent threshold for business development and accelerating the launch of new services of China Mobile. For another example, China Mobile owns all intellectual property rights and software copyrights of DSMP, and has applied for a number of patents, which have been accepted by the international standards organization OMA, which undoubtedly gives China's independent technology a more important "right to speak" in the formulation of international standards and norms.

Achieve excellent quality through management innovation

"An enterprise has a lot of resources, and management is to make all kinds of resources better and more effectively configured to achieve the most satisfactory goals. Management is to make 1+ 1 = 3, or even more. The extra part is the value created by management. Whether it is service, business or technology, it actually reflects the advantages and disadvantages of management to varying degrees. Management innovation is the guarantee for enterprises to better serve customers. " President Wang Jianzhou said.

China Mobile Communications is not only a state-owned enterprise, but also listed overseas as a whole. It is a pioneering work to operate and manage such a company well. Through overseas listing, with the help of the strict supervision requirements of the international capital market, China Mobile Communication has introduced the business philosophy and management model that are in line with international standards; Through the establishment of honest, transparent, open and efficient corporate governance, the company's development is more full of vitality and vitality; China Mobile has made bold exploration and innovation in the operation system and management system, and formed a closed-loop management system of strategy, budget, performance and salary. At the same time, give full play to the advantages of scale, explore and gradually improve the centralized low-cost operation management mode in equipment procurement, network management, internal fund scheduling and other aspects, improve management efficiency, and promote the company's rapid, healthy and sustainable development.

Management innovation saves a lot of costs and allows customers to enjoy low-cost and high-quality services. Statistics show that in 2005, compared with 2004, the procurement cost decreased by 27.9% on average, and the average telephone bill per minute of customers decreased from 0.73 yuan in 1999 to 0.24 yuan by the end of 2005.

In 2004, China Mobile Communications was listed as a whole, with more than 30 million new customers every year, and the total number of customers has reached more than 200 million. There is no precedent for such a listed company to do a good job in fine management of financial work. China Mobile has made bold exploration and innovation in operation management system, system and mode, and implemented comprehensive budget management in all aspects such as market, business and investment, realizing an important change from post-event management to pre-event control and in-process supervision, and forming a closed-loop management system of strategy, budget, performance and salary with budget management as the intermediate node.

Talking about the feelings of the company after listing, the general managers of some provincial companies are completely different from the past in assessment. From the past based on total growth to the present, we pay more attention to efficiency and sustainable development ability of enterprises, which requires the company to constantly implement innovation in external market and internal management, change the traditional management mode and establish a new "pressure transmission mechanism".

China Mobile took the lead in promoting human resources with position, salary and performance as the main contents, established a scientific position management system, and created a good environment to attract outstanding talents and encourage their growth. In recent years, more than 2,000 management and reserve talents and 3,000 professional and technical talents have been trained. In terms of job setting and job analysis, standardize job description, strictly evaluate jobs and clarify job responsibilities; In performance management, the balanced scorecard method and KPI system are introduced, which ensures the communication and realization of strategic objectives within the organization and provides a steady stream of power for the company's sustainable growth.

The network electronic centralized management system is widely used, which realizes the real-time linkage between the front-end customer service department and the back-end support management department, and the progress and completion of the work order can be tracked and managed throughout the process, and an efficient closed-loop electronic production scheduling process is established. From the beginning of 2000 to the end of 2005, the number of customers of China Mobile Communications increased from 38.06 million to 246 million, and the network scale also increased four times, but the total number of employees did not increase more, thanks to advanced information support management.

In the aspect of internal management risk prevention and control, SOX internal control project was launched, which greatly improved the internal control management level of the company and the risk awareness of all employees. At the same time, as an overseas listed company, China Mobile Communication has also achieved appropriate, timely and fair information disclosure to all shareholders, and many provincial companies have also taken the lead in passing the ISO total quality management system certification and TL9000 telecom industry quality management system certification in the same industry. In the aspect of legal risk control, China Mobile creatively put forward an innovative way to build an enterprise legal risk management system, and established a set of legal risk management system with risk analysis, risk control and evaluation update as closed-loop management. This system creates a set of scientific management tools, comprehensively and objectively identifies and analyzes the legal risks faced by enterprises, makes an overall plan for risk control, and implements it in various systems, processes and activities of the company, so as to truly prevent and control the legal risks of enterprises in advance.

Building a world-class enterprise with innovative spirit has created a good development performance of China Mobile Communications. China Mobile Communications has entered the Fortune Global 500 for five consecutive years, ranking 224th in the latest. Become the largest telecom operator with the largest number of customers and network scale in the world. Recently, in the latest ranking of "the world's strongest 100 brands" published by the Financial Times in conjunction with the multinational brand research and consulting company Mingluoxing, China Mobile Communications ranked fourth with a brand value of US$ 39.2 billion, ranking first among global telecom brands, which became an important symbol of the expansion of the international influence of corporate brands in China. The company's share price nearly doubled in just one year, and its market value reached a record 1 1000 billion US dollars, making it the largest telecom enterprise in Asia. As an important state-owned backbone enterprise, China Mobile Communications has delivered a satisfactory answer for maintaining and increasing the value of state-owned assets.

Adhering to the core values of "respecting morality, caring for life and pursuing perfection", China Mobile Communications will build a world-class enterprise with innovative spirit, and will continue to innovate and leap forward, better fulfill its corporate mission of "creating an infinite communication world and becoming a pillar of the information society", and strive to "become a creator of excellent quality" on the basis of creating outstanding achievements to meet the growing needs of the people.