How do educational institutions recruit students from WeChat friends circle?

Take advantage of the convenience of the network and seize the opportunity!

First of all, clarify the positioning of WeChat.

When you decide to use WeChat to recruit students, you should be prepared to give up your private space and regard it as a window for your introduction, a channel for the spread of school culture, courses and characteristics, and a tool for your publicity. You can also apply for an official WeChat account and turn it into an online micro-network school.

When setting up personal data, the name and avatar should be real and specific, and the name or avatar of the school or individual should be used. Personalized signatures and friends circle content should always be related to enrollment.

The purpose of doing this is to let everyone who adds you know what you do quickly and clearly, which is the first step of self-recommendation.

After that, let's take a look at the power of WeChat enrollment.

Wechat circle of friends is a social tool, which closely fits users and is more affinity and grounded than other platforms. Compare a circle of friends to a fish pond, and a good friend has a fish pond. On average, everyone has at least 200 friends, so there are at least 200 fish ponds behind a friend. If this spreads in turn, your fish pond will get bigger and stronger.

Running a circle of friends every day is equivalent to running hundreds or even thousands of fish ponds.

1, use friends circle photo album

Keeping a good personal photo album of WeChat is equivalent to sending hundreds of leaflets every day. The principal of the institution mentioned by Xue uploads photos or videos of students' classes every day, and ensures that the photos are different every day.

Photos can be professional and standardized dance movements of children, and can be the appearance of children's efforts. Seeing these beautiful and shocking photos, parents not only know about their children's class, but also see their children's progress in daily updates.

Many parents will also forward these photos and videos. In this forwarding process, friends in their circle of friends will also be infected and will add my friends through these parents. These friends are accurate customers, better than those who are sucked by the powder suction machine.

These daily small moves not only interact with parents and maintain customer relationships, but also parents will be willing to promote the organization and help the organization attract fans.

2. Use a circle of friends to make recommendations.

Using friends circle to introduce, mainly through activities, to complete the purpose of increasing fans and expanding fish ponds. Of course, it is not easy to do a successful activity. From the beginning, setting goals, designing activities and specific operations should be carefully designed. Activities should be moderate, and if you do too much, you will not cherish it, and it will be difficult to do it deeply. Moreover, the activities should be meaningful and designed for students.

The following students use three examples of the above institutions to specifically extend it.

Example 1, school curriculum reporting activity, namely "sharing politeness" activity.

The publication of daily circle of friends is enough to illustrate the teaching effect. However, there are still some parents who have not renewed their fees and are on the sidelines. For such a parent, it is necessary to "push" him, that is, "promote the order" and "share the ceremony" activities can play this role.

The activity will be publicized by friends circle half a month ago, informing parents of the "sharing courtesy" activity and inviting parents to attend the semester course report.

On the day of the lecture, parents shared 9 photos of children dancing in the circle of friends and edited the words "Art Jas Pouch Lee", which won 30 praises. You can get a pair of professional dance socks at the front desk with the screenshot. On the same day, children can also participate in the lucky draw, and each lucky draw will win the prize, with rich prizes.

The above activities can only be attended by students who continue the spring class.

After the lecture, the children who paid the fees went directly to the front desk to draw a lottery, and 30 children who shared and were praised on the spot also went to the front desk to get pantyhose. The activity atmosphere is very active, and it will also infect parents who are still hesitating. On the premise of recognizing the teaching effect of the institution, after an activity, the renewal fee and the sharing ceremony are also completed. In fact, this sharing is an introduction.

A positive praise from parents is better than ten propaganda words from the school. The accuracy rate of customers attracted by activities is much higher than that attracted by flyers. Customers attracted by activities join the fish pond of the organization and are tempted by friends circle every day. Are you afraid that no one will sign up?

Example 2, 100 yuan to recruit small models, that is, to bring new activities with old ones.

Design a 7-lesson modeling course at a price of 100 yuan. However, the old classmates need to find a new classmate as a partner to be eligible to snap up the modeling course at 100 yuan.

This activity only cost 50 yuan to design an electronic leaflet page, and the whole process was completed through WeChat, because 100 yuan was very cheap. Three hours after it was sent out in the circle of friends, the two classes were immediately filled with 40 people. The event finally received 65 people, including 33 freshmen. In the process of grabbing classes, parents will madly forward leaflets because they want to bring new ones to sign up, which will prompt many accurate customers to add me to WeChat.

Every winter and summer vacation, we use this method to promote sales. Of course, many colleagues imitated it, which was very successful and attracted new students.

Example 3: Voting activities

After the new week's class, parents are invited to watch the last performance class. In the observation class, we can combine interactive bar voting, select online star voting activities, continue to spread influence, continue the effect of the activities, and promise to award the "online stars" produced by voting in the spring.

However, voting activities need to be cautious. If you vote only by online pictures, parents will feel disgusted. However, if you have physical activities, you will show your strength in activities and interactions, so parents agree and hope that your child will win.

For example, in the contest of the best popular young singer, a voting activity was held in the final performance class. The number of views reached 406 16, and the forwarding volume was 147 1. The rule of the activity is that as long as you get 400 votes, you can get prizes. The reason for this setting is that if the maximum number of votes is set to win, it will lead to unnecessary tearing and trampling between parents, and even a war of words, because parents want their children to win prizes. This setting can effectively avoid unnecessary conflicts, and the diffusion area is wide, the speed is fast and the effect is very good.

To sum up, we can design activities related to the term report, take old classmates to grab new lessons, vote in various activities, and extend activities later, such as the award ceremony next semester, which is conducive to the continuous fermentation of activities. These activities were carried out alternately, which not only reported the learning situation to parents, but also interacted with parents, maintained customer relations and, most importantly, publicized themselves.

3, soft text enrollment

Friends often send some soft articles that are deeply rooted in people's hearts. These soft articles can be original and some of your own feelings, but remember not to copy them. Even if you learn from them, you should make some changes according to your own situation.

Of course, it is not enough to have the above activities and skills. How to publish in a circle of friends is also a skill.

1, time: noon12: 00-12: 30; 9: 00 pm-10: 30 pm is the best time. For families with young children, this time is reading and falling asleep. After a day's work, I will definitely take out my mobile phone and brush my circle of friends.

2. Content: Don't copy the original text, try to be original, or modify it according to the situation of the training center, which will cause * * *, and don't send out the contents and real pictures of chicken soup;

Always positive energy, no reactionary remarks, no participation in political discussions;

The publishing place should appear every time and be set as the name of your school;

Don't send some false data and remarks that kidnap people's minds;

Do not send your own emotions or personal things;

You can send several friends in a row, but the most important thing must be put in the back, so the number of views will be higher.

Do activities through WeChat, attract powder by holding activities, voting interaction, album management, etc., form a high-quality fish pond, constantly attract new students to join on the basis of original friends, expand the fish pond, and then use the power of friends circle to seduce and infect. Wechat enrollment is such a virtuous circle.