Planning plan for hotel wedding marketing

Planning plan for hotel wedding marketing in 2017

When purchasing a hotel wedding banquet, you should first find a suitable hotel. The hotel wedding planning plan will be elaborated on from the following three aspects. The first is the hotel The wedding venue layout, followed by the wedding process suggestions for hotel weddings, and the precautions for hotel weddings. Below I will share with you the hotel wedding marketing planning plan. You are welcome to read and browse.

Planning plan for hotel wedding marketing in 2017:

The Chinese Valentine's Day is approaching, and the hotel marketing department speculates that this Chinese Valentine's Day will usher in a small climax of hotel wedding banquet consumption in our city. In order to further stimulate wedding banquets and related catering consumption in XX Hotel, after discussion with the hotel's marketing department and relevant departments, it was decided to launch a wedding banquet marketing campaign with the theme of "Happy and Good Reasons, Satisfied Wedding Banquets at XX" to promote and stimulate XX Wedding banquet consumption in hotels. The following XX Hotel wedding banquet marketing activity plan (draft) is specially formulated.

1. Theme

A happy and satisfying wedding banquet at XX for a good reason

2. Overall idea

Give full play to the hotel’s own advantages and to be ahead of the curve Innovative event arrangements, through a series of publicity planning, taking advantage of the golden season of October to organize effective wedding banquets, and XX-themed marketing activities, make XX Hotel truly an ideal palace for couples' wedding banquets.

3. Activity time

XXXX month to XXXX month

4. Activity content

1. Ten seats or more The above wedding audio facilities are provided free of charge.

2. If there are more than ten seats, two welcome cards in the lobby will be provided free of charge.

3. A creative silk flower arch will be provided free of charge for more than ten seats.

4. A festive banner outside the lobby will be provided free of charge for more than ten seats.

5. Free festive background spray painting (including the name of the couple) in the banquet hall will be provided for more than 15 seats.

6. For guests with more than 15 seats, a deluxe wedding room will be provided for free/night (including exquisite breakfast for the next day).

7. For orders of 15 or more seats, a free set of exquisite table flowers (flowers) for the main table will be provided.

8. Those who reserve a wedding banquet of 688 yuan/seat or more (including 688 yuan/seat) for ten seats will receive a multi-layered wedding cake on the day of the wedding banquet.

5. Wedding Banquet Package Standards

1. Centenary Good Match Banquet 688/table (10 people)

2. Golden Jade Marriage Banquet 788/table (10 people) )

3. The banquet of a perfect match 888/table (10 people)

4. The auspicious banquet of dragon and phoenix 988/table (10 people)

5. A match made in heaven Banquet 1088/table (10 people)

6. Publicity and promotion

1. Make a promotional leaflet with picture descriptions of the event content

? Newspaper folders

Distributed to people in the downtown area

Cooperate with wedding photo studios or wedding companies in a reciprocal manner and place promotional leaflets in their stores.

? Placed at each business point of the hotel.

2. Elevator POP/Lobby POP

Make the content of this event into a promotional poster and hang it in the hotel elevator to facilitate guests' understanding and promotion.

VII. Department division of labor

1. The Marketing Department is responsible for the external communication, publicity and production of this event.

2. The front office of the catering department is responsible for specific operations and services, scene layout and other matters.

3. The catering kitchen is responsible for approving the dishes and prices of the dishes for this event.

4. The general office is responsible for organizing employees to distribute promotional leaflets in downtown areas.

5. The housekeeping department is responsible for the preparation of the wedding room.

6. Other departments are familiar with the content of this event and cooperate with the hotel in promoting this event.

8. Cost budget

1. Silk flower arch: 2.35 meters * 2 meters = XXX yuan (can be used for a long time)

2. Ordinary inkjet printing: X Yuan / square meter * XX square meter = XXX yuan (pasted at the name, the whole can be reused)

3. Table flowers: 35 yuan / copy * 1 copy = 35 yuan

4. Wedding room: Deluxe single room XXX yuan/room night

5. Cake: 180 yuan/portion

7. Promotional leaflet: X/sheet *XX sheets = XXX yuan

8. Newspaper folder storage fee: >

9. Attached is a brochure sample (omitted)

10. Remarks

This plan is still a draft, and any shortcomings and shortcomings need to be adjusted based on the actual situation. Please ask the relevant department managers to participate in the discussion before making a decision. Planning plan 2 for hotel wedding marketing in 2017:

1. Theme formulation

1. New wedding era

New era, different wedding

2. Red Butler

One day of dreams, a lifetime of dreams

2. Service concept

Different paths of love, the same beautiful expectations; Different personal needs, the same fashionable atmosphere. Traditional classics, romantic aesthetics, and national sentiments seek differences in the same. New era of marriage/Red Butler, your exclusive wedding.

3. Chinese wedding? Love returns to family tradition just because it is profound

Eight sedans are carried to marry the sweetheart, and gongs, drums and suonas are played to celebrate the marriage. Astride the saddle and cross the brazier, enter the wedding hall with phoenix crown and harem, lion dance is added to the entertainment, lanterns are decorated, everything is filled with auspiciousness and wealth, parents are worshiped, tea is served and toasted, showing the tradition of a large family. This scene is not a scene from a movie, it is just part of your wedding celebration.

1. Clothing: Fengguan Xiapei, hijab

2. Band: The musical instruments in traditional weddings mainly reflect the idea of ??"harmony", and gongs, drums, suonas, and shengs are all loud and loud. The main purpose is to reflect the solemnity of the marriage itself. Erhu, dulcimer, pipa, etc. can be used in the ensemble.

3. Repertoire: Traditional weddings mostly use festive and cheerful folk music, such as: Birds Facing the Phoenix, Joyful, Sweet Honey (Mantingfang Women’s Folk Music Group), Flowers and Full Moon, Lift Your Hijab (Women’s Ten) Erlefang), Dragon and Phoenix Chengxiang, etc.

4. Special programs: Wedding three and a half sentences, lion dance

5. Traditional ceremony: The bride, accompanied by the groom, crosses the brazier and saddle; first pays homage to parents, second pays homage to guests, Couples bow to each other, raise their headscarves, pour tea and respect the elderly; the elders speak and the newcomers speak

6. Dishes: The cuisine is adjusted according to the customer’s place of origin or customer requirements to highlight the characteristics of the hometown, and at the same time, some traditional wedding banquet foods (red dates, peanuts) are added. , longan, melon seeds and other foods symbolize early birth of a child?)

7. Tableware: tableware with national characteristics and wedding banquet characteristics

8. Wedding banquet site decoration:

?Red? in the minds of Chinese people is a symbol of joy, success, auspiciousness, loyalty and prosperity. At traditional weddings, red characters like "Happy" are posted, red lanterns are hung, etc. These red decorations not only bring a festive atmosphere to the wedding, but also imply that the newlyweds' days after marriage will become more prosperous.

The essential props for the wedding banquet site include: red carpet, saddle, fire pot, Chinese furniture, wax wax, red lanterns, red silk sections, newlywed couplets, and Chinese characters. At the same time, the details can be adjusted according to customer requirements. For example, calligraphy and ink flowers can be used as decoration to reflect the scholarly family background.

IV. Western-style wedding? We all fall in love with romance.

We cannot give you a luxurious wedding on the Aegean Sea, but we can welcome you with a sea of ??flowers. Without the sacred oaths of the church, our vows remain true. The candlelight is shining and the piano is melodious. Please take a sip of the champagne wine opened for love. Romanticism is the dreamy wings of happiness for you. Does your wedding have an exclusive mini symphony band to play a wedding march that belongs to you?

1. Clothing: wedding dress, formal dress

2. Band: Western-style wedding The band mainly plays piano and violin, and can also add romantic saxophone solos and guitar bands.

3. Repertoire: The repertoire selection is mainly romantic and lyrical, familiar Western wedding music, such as: Wedding March, To Alice, Dream Wedding, IBelieve, etc.

4. Special program: fancy bartending performance, mixing a romantic love wine for the couple

5. Romantic ceremony: the bride and groom are accompanied by flower girls and walk down the red carpet; Under the witness of the master of ceremonies, the oaths are taken, rings are exchanged, and elders give messages; the couple cuts the wedding cake and pours happy wine into the champagne tower

6. Dishes: Western-style wedding with Western-style buffet, simple, fashionable and exotic

7. Tableware: The wedding banquet buffet tableware must be elegant and decorated with flowers, ribbons, etc., which not only enhances the atmosphere but also enhances the sense of quality and uniqueness.

8. Wedding banquet site decoration:

In the Western Catholic tradition, white represents happiness; it is also a symbol of wealth. By the beginning of this century, white represented purity and holiness. The traditional white wedding dress in the West was the privilege of the aristocracy in the early days. Only the upper class could wear white wedding dresses that represented power and status. The main color of the entire wedding is also white with purple, gold, red, pink, green and other symbolically beautiful colors, which means the sanctity of the wedding.

The essential props for the wedding banquet are: flowers, balloons, yarn, satin, candles, heart-shaped ornaments, plush dolls, and red carpets. At the same time, some special decorations can be matched according to customer needs. If the customer believes in Catholicism, the wedding banquet site can be decorated with crosses, little angels, etc.

5. Mongolian wedding? Sing, dance and sing happiness

What day is it today? The beautiful girl is wearing a gorgeous Tezgrad (robe) and a luxurious and noble headdress. Zhasale (worn on the head) is colorful in red and green. ?The silver cup is filled with mellow milk wine, and the melodious toast song can't express the blessings from the grassland. With a sumptuous whole-sheep feast, exciting matouqin, and the palace that inherits grassland civilization, we offer you our most sincere wedding blessings.

1. Clothing: Mongolian dress

2. Band: The musical instruments in ethnic weddings should be ethnic, and the matouqin is naturally the first choice.

3. Tracks: Cheerful and festive Mongolian music and melodious Mongolian songs can bring the wedding scene back to the vast grassland. Such as: galloping horses, meeting Aobao, toasting songs, accompanying you to see your grassland, etc.

4. Special program: Mongolian dance

5. Traditional ceremony: Mongolian girls present khatas and toast to the bride and groom; offer sacrifices to Aobao and enter the banquet hall; lamas chant sutras and the groom The bride presented Hada to her parents

6. Dishes: sumptuous Mongolian meal

7. Tableware: Mongolian tableware

8. Wedding banquet layout: rich Mongolian Ethnic folk colors, ethnic handicrafts, and decorations. Hada, brazier, and holy lamp are all props arranged at the wedding banquet.

VI. Supporting Services

1. Decorate special wedding cars according to the wedding style. We can also provide sedans and carriages for customers to take photos outdoors in the hotel

2. Theme service, banquet waiters dress according to the wedding format

3. Personal wedding logo design

4. Wedding invitation design

5. Wedding feature film

6. Wedding movie

7. Wedding album

7. Merchant sponsorship (lower investment, maximum consumption of resources)

Wedding dress It is provided to consumers in the form of sponsorship, and cooperates with wedding photography agencies to launch Red Butler wedding events. Cooperating units can print their logo on the brochure or add advertisements in the brochure (paying part of the printing fee). At the same time, they can exchange advertising spaces, such as hanging Red Butler advertisements in wedding photography stores, placing Red Butler brochures, etc.

8. Brochure preparation

1. Number of pages: 16p (including front and back cover) 2p (sulfuric acid paper title page)

Cover theme/back cover foreword/ Sulfuric acid paper title page hot stamping logo/Text 1 Service concept

Text 2-4 Chinese wedding/Text 5-7 Western wedding/Text 8-10 Mongolian wedding

Text 11 supporting services/ Text 12 Team introduction (planner, band, cooperative unit, etc.)

Congratulations on the title page of sulfuric acid paper/Introduction to Inner Mongolia Hotel and Red Butler on the third cover/Contact information on the back cover

2. Craftsmanship: Inside Four-color printing on 200g coated paper, hot stamping/printing on sulfuric acid paper, 250g copper belly sub-film on the front and back cover

3. Main color: fashion, modern, simple

4. Quantity: 2000 Book;