Why isn't Windows mobile phone system as popular as Android?

In fact, for Microsoft, the failure of Microsoft's mobile operating system has indeed caused a great blow to Microsoft. After all, although Microsoft's operating system is unstoppable in the PC market, it has not taken the lead in the mobile intelligence market.

Therefore, Microsoft acquired Nokia a few years ago and used Nokia as a springboard to promote its windows phone. In addition, it is very similar to cooperate with a number of big-name mobile phone manufacturers to make customized versions of windows phone, combined with carrier channels.

But when it comes to why windows phone failed, there are actually many reasons. First of all, the influence of Nokia's products and brands in the world is far less than before. Therefore, it will not play a big role in the promotion of Microsoft mobile phone operating system.

In addition, due to the open source ecology of Google Android, the Android market was once generated very quickly. With the development of domestic smart phones, Android has become the mainstream market, while windows phone has gradually declined.

At the same time, although windows phone once occupied a lot of market share, software operating environment is not friendly to windows phone, and developers don't like to update the software products of iterative windows phone, resulting in a very poor user experience of mobile phones.

So we say that making an operating system may not be the most difficult. Although it is quite difficult, the biggest problem is how to coordinate software vendors, carry out continuous optimization iteration, and how to adapt the software of the new system mobile phone. This is a very difficult situation.

That's why now, only iOS and Android operating systems have succeeded!

The decline of Microsoft's mobile phone system is not due to mysterious policies and directions. Specifically, the biggest reason is that WP7 is not compatible with WM6 and WP8 is not compatible with WP7!

I have been using dopod /HTC of WIN system for many years, from WM2003 to WM6 in 2004, but suddenly a WP7 came, which is not compatible with WM6. It was really painful at that time! WP7，WP8！

Before WP7, I changed so many mobile phones, and the contents of the old ones were always directly imported into the new ones. For example, there are more than 10 thousand text messages, and after a few years, they are all text messages.

Those who say that WIN system application development is less are actually talking about the WP era!

15 years ago in 2004, I used the WM2003 system of dopod and Microsoft, and there were dozens of applications in my mobile phone. Although I don't need it now, I still have a folder in my mobile phone for storage. SMS Master, Plum Blossom Message Input Method, Wu Bi Input Method, C Disk Cleaning Master, Phone Wizard, Super Encryption Master, AE Button for Key Management Plus v2.6, Alarm Clock, Smartphone Studio, Baiyue, Panda Reading, UMD Reader, Mobile QQ, Universal Player TCPMP, Unmanned USB flash drive wm, Mobile USB flash drive, backup tool PPCPimbackup, key setting, touch screen debugger, System cleaning and optimization: Menmaid, mouse, ID card inquiry, car license plate inquiry, human biological clock calculation cycle, Baidu Post Bar (seemingly installed later), anti-theft remote control, desktop tools, registry editor, stock expert, stock assistant, voice control, weather forecast, sonar detector, Duke Zhou, Zhouyi numerology, psychological test, love test, task switcher, system management tool, hands-free management. Screen capture tool, screen bad point test, perpetual calendar, privacy protector, SNAP, UCWEB, TV player, satellite TV locator, QQ automatic dialing, WINRAR, PPC decompressor, PPC super cleaning and unloading master, GPS positioning server, PICAWM version, GPRS traffic management, MD simulator, RDcalc, handymenu, Book Star, Huatai Securities, fax machine, Qian Qian Jingting. Mobile Electrician, Thunder, Pocket School, Optimizer, RM Player, and many other games, such as king of fighters, CS, Red Alert, can't remember the specific game names because they have not been saved.

In addition, there are some professional mobile phone apps related to work: computer program control set for hydropower and water conservancy projects, PPC field survey, CS drawing forPPC, powerCAD (CS for engineering drawing (the software packages of CS and CAD are very large, I remember there are 9 sub-packages, which are all decompressed after downloading), animation software ADOBE FLASH LITE, GIF animation software, video capture tools and natural brushes.

Experience, this is a mobile phone theme management software, which is very interesting. At that time, I could simulate the WinXP desktop on my mobile phone. I basically use the theme desktop of blue sky and white clouds. Icon management is the same as computer. Rename, customize icons, switch icon sizes, move icons at will, align grids, delete and add icons, taskbar and start bar.

At that time, there were many softwares developed online to support Microsoft WM system, and various forums prevailed. Many experts have developed some strange software by themselves, but it's a pity that they all fell.

As the absolute overlord of PC, Microsoft has always wanted to open up its own battlefield on the mobile side. Many attempts ended in failure. In the end, windows phones are still in a tepid state, and there is no style of Android and Apple at all. Personally, there are three reasons why it has not become the mainstream mobile system:

1. closed system

A closed system without open source code is not conducive to popularization and use. Now the software industry is developing in an open direction, and the open source community is in full swing. Recently, Microsoft's market value has revived because of its open mind and embrace of open source. At the beginning, the closed-loop system never became the mainstream mobile system. Android has been deeply rooted in the hearts of the people, fully following the open source agreement, open source, greatly narrowing the distance with developers. After all, the establishment of ecological chain can not be separated from a large number of application developers. Although Apple is also a closed system, the functional design and user experience of Microsoft's closed system did not show a better feeling than Apple. Therefore, from the initial differentiated route to the later tepid focus, I still don't know my position. Now the open source Android system has opened the distance from IOS, and its vitality is getting stronger and stronger. Now Android is more than just a mobile phone. Now almost all the devices you can see are embedded in the Android system, and the ecological chain system is everywhere. This influence seems to be no less than Microsoft's dominant position on the PC side.

2. The business model is unfriendly

Microsoft's mobile system still has an expensive license fee for mobile phone manufacturers, so it lags behind a lot in platform support. No matter how strong your brand is, it can only exist in the air without the support of hardware platform. Unlike Apple's mobile phone, which can completely control the hardware platform, it is a typical failure in strategy.

From the initial launch of new products to the eye-catching feeling, and then to various terms, in the final analysis, I still feel very strong and don't treat new things with initial heart, which is also a common problem of many super-large companies.

3. Products can't keep up with users

To launch a new concept product, it is necessary to establish a long-term mechanism on the ecological chain and continuously invest money and manpower to improve it. The iteration of intermediate products is either too slow or too fast. As soon as many users get used to this mode, they switch to another mode. Generally speaking, the user experience is not very good. Although Apple's mobile phone is a closed-loop operating system, it pursues the ultimate persistence in user experience, which brings great impact to users and locates high-end.

The establishment of any ecological chain requires continuous investment of time and energy, and at the same time, it also needs to lower its posture to meet the perfection of the ecological chain. It is impossible to get things done with lofty attitude. It's a good signal that Microsoft's market value has risen recently, which has lowered its mentality and welcomed the open source community. In addition, the market share of cloud computing has further increased, and users are being opened and embraced. I vaguely feel that Microsoft's momentum has returned. Now any closed system will be difficult to last. Apple is more like a wonderful existence in the field of technology. Any closed company has been playing like this for a long time. This is the uniqueness of Apple, which proves the greatness of Jobs from the side. Individualized differentiation is also the law of survival.

I hope I can help you.

The threshold of Android system is too low, and the threshold of WINDOWS mobile phone system is high. I once brushed Xiaomi mobile phone 4 into WINDOWS system, and it took less than 24 hours to send it after sale. ...

Seeing this, everyone knows why the WINDOWS mobile phone system is not as popular as the Android system. Presumably, no one wants to send the mobile phone after sale.

At that time, there were Android, Saipan, Apple and WINDOWS systems. Android system has the lowest threshold and high adaptation rate. At that time, there were many fake mobile phones, also using Android system. Since Xiaomi came and swept the cottage, Xiaomi has also used Android. Subsequently, according to the suggestions and optimization of millions of netizens, Xiaomi's own MIUI system was formed. Accordingly, Xiaomi occupied half of China's mobile phones, and Android gradually became the protagonist at that time.

WINDOWS system was all the rage, just after Xiaomi 4 was released, so Microsoft cooperated with Xiaomi to brush Xiaomi 4. I am the one who eats crabs. After brushing WINDOWS, there are no contacts, no software, and even if you want to import your mobile phone number from the cloud, there is no way. Mobile phone system should bring convenience to users, but the high threshold system brings complexity to users, so the popularity of Android system is higher than that of WINDOWS system. Now, Nokia has also turned from WINDOWS to Android camp. From this perspective, the Android system is the most popular.

The current Xiaomi system or Huawei's system and Meizu's system are all based on the in-depth research and development of Android system, and the number of Android users has increased exponentially, greatly reducing the user's use threshold. Even if the user changes the mobile phone, the information inside will be imported into the new mobile phone in minutes, which will not increase the user's use cost.

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Why Android and Apple are the last surviving systems, because they can coexist. Think about it, the software that can survive in Apple can also be transplanted to Android, and some software of Android can also exist in Apple, with almost the same functions. The functions and fluency of the two systems are equivalent. Even if you say how clean and smooth Apple is, you can't deny the convenience and speed of Android. Even if you say that Android has multiple cards, it is still the most used system by hardware manufacturers. The most important thing is that these two systems have developed into mutual existence and struggle, which is a rare phenomenon.

When dopod appeared, it flourished for a long time. One of our colleagues bought more than 3,000 dopod windows mobile phones, and also gave an air conditioner. By the time I buy the same machine again, there may be more old machines and refurbished machines. However, at that time, it was fun to just use the full keyboard to push the cover to enter text. Unfortunately, Vladivostok had wifi function at that time, and even the most basic high-definition three-dimensional games had not yet come out. I don't know if micro-software can't develop such a game, or if the hardware of windows phone can't control the software game designed by their system at all. It is also very likely that their system can't allow software developers to develop software for them, such as banks, enterprises, consumers and other software. Any system that is incompatible with these softwares is doomed to failure.

Why do some people think that the mobile phone system of Windows is not as good as that of Android? Windows system itself is easy to use, simple and smooth. Even when Android is popular and Windows has a certain mobile phone, the experience of using Windows is good, but its closed characteristics lead to poor ecology, and some unaccustomed pictures feel ugly.

The design of windows is very different from that of Android. Although the full-screen box of Windows looks simple, many people are really not used to a dense disease, and the whole screen is occupied by pieces of boxes, which feels ugly. On the contrary, small apps like Android are all designed in the center of the screen, and the rooms look more harmonious and refreshing (including Apple's iOS). Some users prefer to choose Android.

In addition, Windows tried to make a closed system like Microsoft, but failed. For example, if some mobile phones want to use Windows system, they have to use hardware configuration approved by Microsoft, such as processor, screen and so on, in order to achieve optimization. As a result, a large number of mobile phone manufacturers feel that this is too troublesome and not as convenient as Android, so they give up Windows and use Android. It should be said that Windows has made some mistakes in the use of policies.

In addition, the kernel of WP8 has been completely rectified, but the mobile phone of WP7 does not support the new WP8, which also leads many mobile phone users to give up WP phones and use Android instead. Moreover, some manufacturers have turned to support Android, and the ecology of WP is not perfect. Unlike Android, which has rich applications and many developers, Google's suppression deliberately prevents its app from being put on the WP store. A series of reasons led to the failure of WP system.

Apart from the system itself, ecological construction is really not easy. And WP is mainly defeated in this respect. It is not easy to be an independent circle of Apple. Maybe WP chose to be as open as Android, or maybe today's mobile phone operating system is different.

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Starting from 20 10, windows phone began to be commercialized.

Apple's iOS became the mainstream, and Joe Wang stepped onto the altar! Android continues to expand its territory through free and open source, and gradually grows! Microsoft just launched WP7! Although Microsoft has high hopes, it has been in a closed state because it wants to learn from Apple in system concept. There are relatively few softwares, and the public doesn't like the UI interface of WP7 so much, which leads to a relatively slow development!

WP system has a high threshold for developers.

Compared with open source Android, developers have more freedom and fewer constraints. On the contrary, WP system needs to develop and configure hardware configuration (processor, screen, etc.). ) is required by Microsoft. Because the market share of WP mobile phones is very small, most manufacturers choose Android and Apple.

Small market share

The advantages of WP system itself are still obvious, but the fundamental reason that restricts its development is its small market share. Microsoft's WP system charges mobile phone manufacturers because it is not open source, which makes many brands unable to choose this system. Apple independently develops and establishes a complete ecosystem; Android has blossomed. Take the China market as an example. Whether it is a brand mobile phone or a cottage mobile phone, it has already formed a * * * identity with Android. Even in its heyday, the real models of WP were basically HTC and Nokia.

To sum up, if Microsoft can be more open and build a healthy ecosystem as soon as possible, it will not have a subsequent market share of 1%, nor will it be late to WP 10, nor will it be eclipsed!

First of all, when wp was launched, many people were optimistic. Microsoft's first consideration is not to bring the system to market, but to make a profit. About how to authorize and charge wp, it can be said that it has been discussed on the Internet for a long time, because no one can modify wp without Microsoft in oauth2.0, which leads to wp leaving a bad impression on manufacturers.

The manufacturer does not recognize it, and the application is lacking. Microsoft's first thought is not to promote the system, develop mobile applications, force devices and developers. It is pinned on getting through the desktop and the mobile terminal, so the new version is no longer compatible with the old version. The new version hopes to solve this problem by running desktop applications. It looked tall at that time, but it wasn't that beautiful. Wp7 8 10 system is incompatible and cannot be upgraded. Microsoft is digging its own grave. It can be said that every new version of Microsoft has to re-develop its application, which directly leads to the developers who insist on this system giving up. At this moment, Microsoft is still considering how to make a profit and authorize the scope of use for free. The conclusion is that equipment not larger than a few inches can be used for free, and equipment larger than a few inches must be purchased. The mobile phone desktop can finally be unaffected, but everyone is gone.

Now that Microsoft has given up the mobile terminal, it can be said that Microsoft's economy has suffered a painful failure. Microsoft's failure stems from the deep binding between x86 and the system. Microsoft lacks the courage to develop new systems. In that environment at that time, it was difficult to coordinate the power consumption and performance of the processor. Even if Microsoft's new system can make mobile and desktop applications, how many mobile phone processors can compete with desktop processors?

It can be said that Microsoft's failure stems from itself. Instead of Apple Android, Microsoft is playing with itself step by step. Thanks to this failure, Microsoft's redevelopment of the mobile system should be much more mature.

Why did Windows Phone lose in the competition with Android? I think there are several reasons:

Android has the advantage of getting started.

When Microsoft launched Windows Phone 7 system in 20 10, the Android system, which had been released for two years, has been shining brilliantly in the mobile phone market and won the support of a large number of manufacturers.

Microsoft frequently changes the kernel.

In fact, Microsoft has cultivated the smart phone market very early, and the predecessor of Windows Phone is actually Windows Mobile. But the kernel of wp is different from that of wm, so the software is not backward compatible. To make matters worse, wp8.0 uses another kernel, which makes it impossible for a large number of mobile phones using wp7.5 to upgrade to the new platform. This makes a large number of old Microsoft users feel cold and turn to other platforms. On the other hand, the Android platform has very good backward compatibility, and some very old Android software can still run on the new platform.

Platform positioning error

Windows Phone has been unable to get rid of the shadow on the PC, even the setting interface is imitating the PC side, and even the office application has moved to the mobile side. Most users on mobile phones actually need entertainment, rather than taking mobile phones as an extension of office scenes. The entertainment function is exactly what Android phones are good at.

Acquisition of Nokia

After the acquisition of Nokia, Microsoft fell into financial difficulties. Needless to say, Lumia is almost the only thing left in the Windows Phone camp. Previously, Samsung, HTC, Huawei and other partners did not launch Windows Phone models. Perhaps only Microsoft would do such a stupid thing as pushing its partners to rivals.

Not friendly to developers.

Because the Windows Phone system is not open, many interfaces cannot be obtained, and naturally some functions closely related to the system cannot be realized. Android is open source, so developers have a lot of room to play. The development of Android applications is completely free, and the developed software can be released online for free.

Thank you for reading.

Many people have been rethinking and discussing this issue. Today, in fact, everyone's conclusion is the same.

There are many reasons for Microsoft's failure in the battlefield of mobile phone operating system, but the most important point is that there are too few applications, that is, the ecological construction of operating system is not enough. Microsoft knows the importance of ecological construction, because on the desktop operating system side, they have been doing this. But I clearly know that I may not be able to do it. After all, my opponents are Android and IOS, which have developed for more than ten years and have a perfect ecology.

summary

What is the most important thing in an operating system? Ecosystem. In order to consolidate its position in the desktop operating system, Microsoft spends huge sums of money on ecosystem construction every year. But obviously, in the field of mobile phone operating system, they have not succeeded.