What is the difference between the official account of SMS WeChat and the official account of WeChat WeChat?

They are all official WeChat accounts, but there are still differences.

1, the official account of SMS WeChat is based on SMS channel, and the menu function under SMS is more open and fair, with wide coverage. The official account of WeChat WeChat is based on WeChat, which is restricted and changed by the official rules of WeChat, and the enterprise's autonomy is not enough.

2. The official account of SMS WeChat does not require users to download the APP to pay attention to the account, which is very convenient and has a wide coverage. WeChat official account needs to download the APP, apply for an account, and pay attention to the official account of enterprise WeChat. The process is complicated and the coverage is limited, and the attention rate of most companies is less than 10%.

3. The cost of the official account of SMS WeChat is low, and it is promoted with the official account of SMS WeChat at a cost of 50 cents. However, the cost of obtaining users from WeChat official account is high, and it needs publicity and preferential treatment (the cost of powder absorption is at least 3-5 5 yuan).

4. The official account of SMS WeChat is more powerful. You can place an order directly, check the discount on the SMS page, call the enterprise APP, SMS instructions, visit the H5 page, and get through the customer service telephone system.

5. The development cycle is also different. Short message WeChat official account, enterprises only need to provide SMS access number and SMS template, and the development cycle is very short. According to different functions, the official WeChat account may be developed for more than half a year, and articles need to be pushed regularly, so the development cost is high.