Planning scheme of decoration company

5 decoration company's planning scheme

It's almost the end of the year, and the activities of the decoration company need to start. So, what should we do in this activity? Now I will bring you the planning scheme of the decoration company, and I hope you will like it.

Planning Scheme of Decoration Company 1 I. Activity Background

On the occasion of the second anniversary of the establishment of _ _ Decoration Company, in order to thank all walks of life and consumers for their support and love for the company in the past two years, we held the 20__ Decoration Festival here, so we chose the August Building Pedestrian Street as the venue.

_ _ is located in the center of _ _ pedestrian street, with _ _ and other famous shopping malls at home and abroad. With the rising of _ _ pedestrian street, it will become the most active commercial and leisure shopping area in urban development.

At present, the first phase of _ _ has been handed over on the 2nd of this month, and a few owners have started to decorate it. Four sets are delivered daily, and the first phase is expected to be delivered in May.

Second, the activity ideas

_ _ On the occasion of the second anniversary of the establishment of the decoration company, we thanked new and old customers and held on-site promotion activities. 20__ _ _ _ 10, the first phase of delivery began, and the owners will get the houses one after another, which will set off the climax of home improvement consumption. Taking this opportunity, the _ _ decoration company will cooperate with the property delivery in X and X, and arrange an exhibition on the spot in the first phase of _ _, providing free home improvement consultation, home improvement materials display and promotion and other activities for the owners. The company will communicate face to face with the owners to achieve the sales purpose.

The whole activity will be divided into three parts: "through train for viewing boutique model houses", "decoration consultation grand meeting" and "super preferential feedback".

III. Purpose of the activity

1, improve the company's popularity and reputation, and expand its influence in the industry.

2. As a celebration of the company's second anniversary, on the one hand, it promotes the knowledge of home improvement to consumers; On the one hand, through the form of super preferential rewards, we thank the old customers for their love for harmony, enhance the reputation of harmony, form new interpersonal communication and increase the on-site passenger flow.

3. Collect customer information through activities to expand the company's customer base.

4. Create direct economic benefits for the company through activities.

Four. Activity content

Activity theme: "20__ Zhuangjie Festival-"_ _ "Second Anniversary Celebration".

Activity slogan: meticulous, careful, caring, zero-distance service.

Activity time: 20__ year x month x day -x month x day.

Venue: _ _ Pedestrian Street Square.

Participants: All citizens.

Specific content:

1, decoration consultation grand meeting

(1) Creativity: Introduce common sense and analyze home improvement, so that consumers can understand consumption and trust!

(2) Content and purpose:

Explain home improvement with professional knowledge and popular language, introduce common sense of home improvement, and let consumers know how to better decorate their houses.

② Analyze the essential differences (such as post-service, quality, etc.) between the current decoration industry and brand decoration companies, small enterprises and decoration "guerrillas".

③ Introduce several decoration modes and charging standards of _ _ decoration company, so that owners can understand where the money is spent and consumers can feel more at ease, peace of mind and comfort.

(4) Reveal the dark side of the current decoration building materials industry, remind consumers to pay attention, and at the same time show how the decoration company does it, increase consumers' trust in the company, and help consumers finally sign the contract!

(3) Activity site:

① Exhibition of works: The works are placed on both sides of the host's seat and displayed in a fan shape. The works have a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the overall price description (including soft decoration, lamps and household).

(2) Product display: Building materials merchants set up consultation offices around the site to display the main products, and with the help of the shopping guide, accept the consultation and orders from the owners.

(3) Distribute dm, set tables and chairs, and the participating owners sit in the form of semi-ellipse, which is convenient for observation and explanation (semi-ellipse is also a more relaxed form, which is more conducive to acceptance, different from face-to-face cramming).

(4) computers, stereos, etc. Be prepared to make a reasonable explanation.

⑤ Set up a drink collection office to create a relaxed and pleasant communication atmosphere.

2. Super discount

(1) Creativity: people are not profitable, and profit-seeking psychology is the general mentality of consumers.

(2) Purpose:

Pursuing preferential treatment is the general psychology of consumers. In order to adapt to consumers' psychology, we should take some preferential measures to attract and satisfy consumers and make them more willing to accept it.

The discount itself also shows that the merchants attach importance to the owners. Everyone wants a feeling of being valued, which is conducive to promoting consumers to have a sense of identity with businesses and have a greater willingness to sign contracts with businesses.

(3) Designers and business personnel should follow up the preferential activities in time, communicate with the owners, and strengthen the owners' awareness of this activity, which is conducive to finding potential intended customers.

(3) Activity site:

(1) The event organizer announces the preferential measures and specific implementation measures.

② Designers set up desks in front of their own works, give on-site explanations beside the works, accept the owner's consultation, communicate with the owner and register the owner's information for follow-up after the meeting. (Designers wear work permits and dress codes).

(3) Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

(4) During the free activities of the exhibition, quickly arrange the customer to rest and negotiate with the salesman, and the salesman will follow up in time and invite the owner to fill in the decoration consultation information.

(4) Preferential contents:

① Send as soon as you come: On the day of the event, all the old customers in He Yi can get a beautiful small gift from the company; Owners who are interested in decoration can get exquisite small gifts from the decoration company as long as they fill in the relevant information. (limited number of gifts)

(2) On the day of the event, _ _ Decoration Company provided two free services, namely "on-site room measurement" and "graphic design scheme". The owner fills in the personal information, and the company will send someone to deliver the map to the door within one week.

③ In order to thank new and old customers for their support and love for Heyi Company, we will get a big red envelope worth (1000) yuan when we go to He Yi for decoration during the activity.

During the activity, the owner who pays the deposit and signs a contract with the decoration company can enjoy a free housekeeping service.

⑤ Before collection 12 sets of model houses: the first 12 customers who signed the bill during the activity presented water heaters worth 4,888 yuan.

3. "Boutique Model Through Train"

(1) Creativity: Facts speak louder than words, what you hear is empty, and what you see is true!

(2) Purpose:

(1) Let the owners personally feel the design and construction strength of the company by visiting high-quality model houses on the spot; Through the on-site case, let the owner know the construction process and technology of the brand decoration company and leave a deep impression on the owner.

② Through visiting the model house and communicating with the owner on the spot, we can gather popularity for this activity, arouse the owner's further attention to the company, help the owner to know the company, and lay a good foundation for the next action of "signing the bill on the spot".

(3) Activity site:

(1) Hire a minibus to send the owner to visit the model house for free, and the staff will lead the whole process, giving a brief overview along the way, saving the time of viewing the house.

(2) model room decoration, make a few bright window, employees dress neatly, show the company's standardized management.

(3) After the "decoration consultation activity", the time to watch the model house should be controlled within half an hour to prevent the owners from aesthetic fatigue!

Note: The scheme of "through train for viewing boutique model houses" is for reference only, and it is recommended to implement it when conditions permit.

Verb (abbreviation of verb) propaganda strategy

1. Make an invitation and briefly introduce the activity.

2. Do an activity dm and introduce the participating businesses and specific activities.

3._ _ Pre-publicity report on the portal of the decoration company.

4. Border Town Newspaper has tracked and reported the early and late stages of the activity.

5._ _ Life Channel "Good Room and Good Home" is responsible for the special report of this activity.

6. The image advertisement of the background board at the event site is 4mx3m (the advertisement size is subject to the actual situation).

Participating units of intransitive verbs

(1) Organizer: _ _ Decoration Co., Ltd. ..

(2) Exhibitors: _ _ _.

Planning scheme of decoration company 21. Purpose of the activity

Maintain the relationship between old customers, improve customer satisfaction, repay old customers with new customers and expand publicity for the company.

Second, the way of activities

1, providing four photos and a happy passage.

After the renovation of the company, sign the warranty card (please take the lottery ticket at the customer service office when signing the warranty form, please keep it properly). After check-in, the customer will provide three photos of his new home (one of three choices: the panoramic view of the living room, the background of the TV wall, the dining room or the children's room or the study) and four photos of the owner of the new home (electronic version), and write a speech about family happiness.

2. Participation time: 20__ _ year x month x day -20 _ _ year x month x day.

3. The selection results are announced: Love Home Day, X month, X day, 20__.

4. Selection method:

During the participation time, we will upload it to the company's website and show it in the company's exhibition hall, and all the employees of _ _ company will vote on the spot on _ _ 20th to select three items: "the happiest, the most romantic and the most touching family".

5. Awards and prizes for activities:

"The happiest home" prize: _ _ A happy trip for two people in five cities, and the photo studio provides a set of family photos.

"Most Romantic Home" Award: _ _ A romantic trip for two, and a set of family photos provided by the photo studio.

"Most Touching Home" Award: _ _ A touching journey of two people, a set of family photos provided by the photo studio.

Third, the lottery.

Any family with a lucky draw card who comes to the scene on the 20th of X _ _ _ _ will participate in the lucky draw with a gift lottery ticket (with the vice coupons cut off) and get a warm gift package.

1. Gratitude feedback: during the period of X _ _ _ _ _ _ _ _—X _ _ _ _ _ _ _ _ _ _ _

2. On-site prizes:

Third prize (third place): _ _ A digital camera +500 yuan voucher.

Second prize (one): a _ _ camera+1000 yuan voucher.

First prize (one): a luxury multifunctional massage chair voucher worth+_ _ yuan.

Grand prize (1): "_ _ car".

Warm gift packages can be delivered to the door by the company's customer service specialist and taken away with customers as souvenirs.

The third part of the decoration company's planning scheme, promotion activities

1, theme: I love my family.

2. Discount: 15% off the project cost (comprehensive management fee is not discounted). Enjoy the surprise price of home improvement group purchase every day during the activity.

3. Gifts: during the activity, an intention contract will be sent, and household gifts (tea sets, bowls, pots and pillows) will be given. (See the gift giving regulations for details)

Second, the specific content of the activity

Five preferential measures for noble residential decoration, with an unprecedented profit of 6000 yuan.

Heavy gift: pay the project deposit of 2000 to 3000, and directly make a profit 1000. Double gift: the plate was upgraded from _ _ to _ _, with a value of 2000 yuan. Triple Gift: The wall paint was upgraded from _ _ to _ _ pure flavor, with a value of 1500 yuan. Four gifts: when the project cost is over 50,000 yuan, the switch socket of the whole house will be delivered, the brand is _ _, and the value is 1 1,000 yuan. Five Gifts: Give a copy of housekeeping after the project is completed, which is worth 500 yuan.

1. After paying the deposit, the price is guaranteed for the whole year (20__ years), and the price will never increase because of the increase in the price of materials and labor.

2. Free room measurement, free floor plan, free budget, free construction drawing and no additional design fee.

3, accurate budget, on the premise of not changing the construction technology and construction projects, settlement of project funds. Guarantee to float within 5% of the budgeted price, and don't worry about budget overruns.

4. The project is not subcontracted, the decoration workers are uniformly allocated by the company, and the project is managed by the project manager system. Subcontracting or subcontracting is strictly prohibited to ensure that the project is "in line with the design", "in line with the quality and standards" and "the overall effect is in line with the wishes of customers".

5. Materials are purchased by the company in a centralized way and distributed uniformly, and counterfeit and shoddy materials are strictly prohibited. All materials or commodities purchased by the company meet the national environmental protection standards, and there is no worry about environmental protection hidden dangers.

6. installment payment. Payment for the project will be made in four steps. The payment will be collected according to the schedule, so that the owner can lead the company by the nose and feel free to decorate-there is no fear of "getting on the thief boat by mistake".

7, in strict accordance with the construction plan signed with the owner, to ensure that the construction and design, the overall effect is consistent with the wishes of customers.

8, in strict accordance with the _ _ provincial decoration association "interior decoration construction specification" construction, in accordance with the _ _ provincial decoration association "interior decoration acceptance standard" acceptance. Let the quality meet the standard.

9, water and electricity five-year warranty, the remaining two-year warranty, lifelong maintenance, worry-free after-sales service.

10. Customers who pay the deposit during the activity enjoy the general manager's attention to the project. The general manager pays close attention to the project progress and construction quality directly, and visits the construction site no less than 1 time every week.

Third, the promotion preferential scheme

(1) brand floor tile _ _ brand floor is purchased at a 40% discount.

(2) Brand kitchen _ _ brand bathroom is 30% off.

(3) Buy brand furniture at 30% discount.

(4) 8.5% discount for decoration group purchase, 5 points will be deducted for each additional 10 households, which will be reduced to 30% discount and zero profit for decoration.

(5) Send 500 yuan coupons when you come. On the basis of the biggest discount for group purchase, our home improvement company will let you save 500 yuan.

(6) This activity only needs on-site registration, and no deposit is charged. After registration, customers only need to come to our company to sign the design agreement before the deadline of our activities. It is a truly risk-free and perfect home improvement trip.

The planning scheme of decoration company Part IV: Analysis of market situation.

Nanning's real estate is developing well, which has greatly promoted the development of Nanning's decoration industry, and activities related to decoration have emerged one after another. However, there are many decoration companies and the competition is fierce. To establish a good and well-known decoration brand in Nanning requires systematic and scientific planning.

Second, the company profile

The company takes decoration service as the main business project, upholds the brand concept, carries forward the people-oriented spirit, trains colleagues to play their love, sincerity and sincerity, and provides high-quality decoration service.

The company should strive to become a decoration service company that pays attention to social and commercial benefits. On the one hand, it is necessary to train employees to master the professional skills and practical experience of decoration services; On the other hand, it is necessary to expand the business field through internal entrepreneurship and help employees start businesses, thus providing more opportunities. * * * Strive for the goal of "decorating the building and beautifying the soul".

Third, SWOT analysis

1. Opportunity

threaten

3. Advantages

4. Shortcomings

Four. The company's main policies

Communicate with the company's top management on the company's future business policies and strategies in depth and in detail, and determine the company's main policies. Discuss the following details: determine the target market and market positioning; Whether to expand market share or pursue profit; Designated price policy; Determine the service mode; Advertising performance and budget; The focus and principles of promotional activities; The emphases and principles of public relations activities.

Verb (abbreviation of verb) operation goal

The so-called business objectives refer to the business objectives that the company's various businesses must achieve within a certain period (one year).

Six, product service plan

1. Starting from decoration service

At the early stage of the company's development, we set up a professional team with decoration service concept and professional skills to carry out home decoration, office decoration, shop decoration and other decoration businesses, and continue to develop products display, exhibition and other businesses on the basis of the original decoration customers, and further expand to exhibitions in the future, forming a channel integrating decoration, exhibition services and building materials services.

2. Characteristic creative specialty

Decoration service is a knowledge-intensive industry, not just a labor-intensive industry. Although Nanning's decoration service industry is a relatively developed area in China, it still focuses on design scheme and price competition, resulting in a decline in operating profit year by year.

According to the development trend of the decoration market, the decoration market is developing to many professional fields. Foreign decoration companies are entering the decoration industry in China in various ways, focusing on the operation with strong professionalism and high profit rate.

The company will start with professional intensive cultivation, take home decoration, office decoration, shop decoration and exhibition as the target market, train colleagues to be familiar with basic decoration skills and knowledge, cooperate with creative services such as gardening, soft decoration and personalized cultural creation, and improve the added value of decoration services, which is different from ordinary decoration teams by "creativity+brainpower". At the same time, we will continue to train colleagues to learn more professional knowledge and skills, expand capital investment, and further develop professional market fields such as shopping centers, commercial buildings and shops.

3. Develop franchise chain operation

The company will develop decoration services in the way of franchise chain. The specific method is to train employees to become decoration practitioners with the same concept and professional skills, encourage employees to set up decoration service chain stores in the form of internal entrepreneurship, use chain stores to improve brand awareness and reduce operating costs, and create opportunities for decoration services for employees and community residents.

Seven, brand strategy

As a newly established brand, in order to become an instant hit, we must first do a good job in internal management and preparation, and then shape the company into an excellent decorative brand company from the beginning by organizing and planning a series of publicity and promotion activities.

Eight, marketing plan

1. Marketing based on public services

With the business philosophy of "decorating buildings and beautifying the soul", the company publicizes the significance and service of decoration to the public. Through high-quality service level, it shows that decoration service is a professional and noble industry.

Organize colleagues to regularly go to nursing homes, welfare homes or residential areas for voluntary decoration services, care for the elderly with practical actions, let the elderly enjoy a comfortable living environment, and stimulate their sympathy for the elderly.

2. Rely on housing customers

With the development of Nanning's economy and real estate, there is a growing demand for commercial housing, and there are widespread problems such as insufficient trust in decoration services and poor service quality. It needs a professional decoration service team with reliable integrity and close concept to provide decoration services for it.

Therefore, in the early stage of business development, we will take residential houses as the target market, introduce the company's business philosophy and specific practices to customers through concept marketing, win the support and recognition of customers, and provide opportunities for decoration, greening and personalized culture for their houses and shops in the form of sponsoring public welfare activities.

3. Business model

The company takes "cultivating decorative talents and creating employment opportunities" as its business purpose, and through the integration of business planning, systematic training, standardized operation, advertising and marketing of franchise chains, it creates brand value and benefits and helps employees to successfully start businesses. The company's business model is as follows:

(1). The first stage: single store operation (single company)

At the initial stage of 1-2, it was directly invested and operated by shareholders, with the goal of cultivating the backbone of the decoration company, establishing the brand image and laying a good foundation for joining the chain in the future.

(2) The second stage: internal entrepreneurship.

From the second year to the third year, employees are encouraged to start their own businesses and join chain operations. The overall business center of the head office, which is responsible for brand, finance and project management, provides guidance and support for franchisees, and each franchise store carries out decoration services according to the operating standards and methods stipulated by the company.

IX. Business Operation Plan

1. Establish company brand through direct marketing.

In the early stage of business development, the focus of operation is to establish the company brand, operation process and talent team, so as to lay the foundation for joining the chain operation in the future. Therefore, the first year's business goal is to establish the company's brand, operation process and talent team, and it is expected to achieve the financial goal of balance of payments within 1-2 years. Specific practices include:

⑴. Cooperate with the training center to familiarize the students with and accumulate operating experience through actual on-site decoration opportunities.

(2) Develop customers independently, including offices, shops, business premises and residential customers. At the same time, we will develop high value-added decoration services, such as gardening, regularly changing interior decoration for customers, and creating personalized culture.

(3) Cooperate with peers, * * * undertake business with peers or undertake business with peers, and maintain business sources in the early stage of development.

2. Expand business through internal entrepreneurship.

Encourage colleagues to develop franchise chain enterprises by means of internal entrepreneurship, further explore the decoration service market outside Nanning, and expand the overall business scale.

3. Form a multi-layer management operation mode.

With Nanning as the training base and operation headquarters, the company is responsible for personnel training, brand promotion, operation management, and the development and counseling of franchise chain enterprises in nearby areas to form a multi-level operation.

Management mode:

(1) headquarters development

(2) Company pilot

(3) implementation of franchise stores.

In terms of products and services, we adopt the concept of "providing customers with creative and thoughtful comprehensive decoration services", choose houses and shops as the main target markets, provide medium and high-grade decoration services and price strategies, develop high value-added clean peripheral services such as gardening, personalized cultural buildings and indoor soft decoration, and further expand the company's business scope.

X. promotion plan

The purpose of making a promotion plan is to help achieve business goals.

1. target

In order to achieve the commercial objectives of the whole project, the promotion activities are expected to be achieved.

Step 2: Strategy

The strategies of promotion plan include advertising effect strategy, media application strategy, promotion strategy and public relations strategy.

Advertising performance strategy: according to market positioning and target consumer groups, determine the theme of policy performance, and highlight the high quality, humanization, fashion and personalization of the company's decoration design.

Media application strategy: carry out media combination publicity through newspapers, leaflets and the internet to improve visibility.

Promotion strategy: Give various preferential policies to customers who participate in the decoration in a certain period of time, including free design fees, price concessions, personalized needs and other preferential policies.

Public relations activity strategy: hold a press conference, hold public relations activities, unite the media, plan event marketing, improve exposure, improve visibility, reputation and influence. For example, holding boutique design exhibitions, home improvement knowledge training, decoration forums, public welfare activities, etc.

3. Detailed plan

4. Market research plan

Market research is a very important content in the project. Because market information and information obtained from market research are important basis for making business plans.

However, market research is often ignored by senior managers and planners. Many enterprises spend a lot of money on advertising every year without paying attention to market research. This misconception must be changed as soon as possible.

Like the promotion plan, market research also includes three major items: objectives, strategies and detailed plans.

5. Business management plan

If the project is regarded as a joint operation of land, sea and air, the business goal is the purpose of landing. The market research plan is responsible for providing information, the promotion plan is the cover of the navy and air force, and the business management plan is the action of the army. With the effective support of information and the cover of powerful navy and air force, it is still necessary to lead troops to attack the city and plunder the land in order to achieve a decisive victory. Therefore, the importance of business plan is self-evident. Business management plan includes business directors and personnel, business plan, selection and training of sales personnel, and salary system (salary and bonus) to motivate sales personnel.

6. Profit and loss forecast

The business goal of any project is actually to achieve profits, and profit and loss estimation is to estimate the pre-tax profit of services (products) in advance.

Chapter 5 of the planning scheme of decoration company I. Preface of the activity

In October of 20__ _ 165438+ 10, the marketing of the New Year's Eve project was put on the agenda as scheduled. The success of the marketing of the New Year's Eve project was not only the successful conclusion of the business in 20__, but also laid a solid foundation for the business in 20__ _, and its importance is self-evident. In view of the "renovation before the year and payment after the year" mode of Puqiang New Year's Eve project in previous years, the new headquarters has a tooling hall and a main material exhibition hall to save costs and explore the normalization mode of low-cost marketing meetings. Therefore, this year's New Year's Eve marketing is planned to be held at the headquarters venue, and hotels will no longer be rented out.

Second, the activity objectives

1, further enhance the popularity of Puqiang decoration brand and vigorously promote the brand-new main material exhibition hall;

2. Invite new customers through designers, old customers and telemarketers to ensure that 30 customers are present at a single event every day, and 50% of customers are confirmed at a single event every day, that is, 30 customers in two days.

Third, the activity time

20__ year165438+1October 30th (Saturday)

20__ year 65438+February 1 (Sunday)

Fourth, the venue

Puqiang decoration Hongshan plaza Xin head office gongzhuang department hall

Verb (short for verb) is the theme of the activity.

Puqiang Decoration 20__ New Year's Eve Decoration Thanksgiving Meeting

Intransitive verb campaign slogan

Enjoy a big meal after the new year decoration, and pay the bill after the old price in the new year.

Seven. Event guest

There is no invitation this time.

Eight. Highlights of activities

1, 20__ Upgraded version of Puqiang Decoration Standard Project was newly released;

2, 20__ year decoration market material labor costs push up analysis, the site is scheduled to increase prices after the year;

3. Visit the brand-new main materials exhibition hall, enjoy the featured main materials and indulge in a feast.

4. The new service mode of renovation years ago and payment years later.

Nine. Overview of activity flow

1. Preheating: online submission, short message group sending and telemarketing.

2. recent detonation: call the customer.

3. On the day of the activity: visit the hydropower site and the finished model house in the morning-box lunch-home improvement class.

4. Retrospect afterwards: Review and report online news activities.

Note: The basic process on the day of the event-

1, leaving at 9:30.

2. 10:00 —— 12:30 to visit the construction site and finished product model houses.

3. 12: 40- 13: 20 have a light lunch.

4. 13:30 —— 16:40 home improvement class (the host gives an opening speech —— the vice president of marketing gives an overview of the company's history and culture —— Mr. Luo explains the standard project 20__ upgraded version —— the assistant general manager explains the salary change and gives preferential activities —— free talk, visiting the exhibition hall and promoting the deposit lottery)

Nine. Activity preferential scheme

1. The customers present are polite: every customer with an invitation letter will get a beautiful gift (20__ year desk calendar), which will be distributed together with the information package when registering;

2. On-site lottery:

First prize: 1: a Ruixin range hood.

Second prize: a brand-name induction cooker is presented.

Third prize 10: Spain imported a bottle of olive oil.

3. New Year's Eve factory model room collection

Pay after starting construction years ago (pay 10% of the project cost years ago after water and electricity are completed); Make mud wood years ago, and the project payment will be completed to 30%)

If it starts after the year, it will start before the price increase (May 3 1, 20__); If the project starts after June 1, add 5%)

18% discount on basic decoration

Main material storm (15 flat kitchen and bathroom wall tiles more than 30 thousand; More than 40 thousand plus shower; After 60,000, add Siemens full room switch panel)

Lucky draw: first prize 1 Ruixin cigarette machine; Second prize, 2 exquisite induction cookers; Third prize: a single bottle of olive oil in Spain.

X. Event promotional materials

1, 50 sheets of temporary paper (color printing);

2, 20__ year image manual;

XI。 Activity site layout

3. Elevator exit: two X booths.

4. aisle packaging: photo boards are everywhere.

5. Live screen: 8 Yi Labao.

6. Front desk banner

7. podium

8. Audio equipment

XII. Customer invitation

1 30 new customers-power sales and online sales

2.30 old customers

Thirteen. Media promotion and budget

not have

Fourteen, the main points of media promotion copy

Website press releases, single pages, newspaper media and other copywriting will be provided by Peng Chongwu separately.

Fifteen. Division of activities

1, one-page copy/design/printing-Peng Chongwu/He/Yu Huihong

2. Site layout design and production-Peng Chongwu/Feng Yueming

3. Gift Purchase-Yu Huihong

4. Website Copywriting-Peng Chongwu

5. Moderator-Yu Huihong

6. Vehicle contact implementation-Yu Huihong (one store, one car, internal vehicle mobility)

7. The special main material is blooming-Cai Liang.

8. Simple lunch-Yu Huihong/Xiangxi private cuisine

9, the host string words-Yu Huihong prepared by herself.

10, speech PPT-Xing Guoshu/Luo Jun provides content materials; Talibing making

Sixteen. Activity budget estimation

1, light lunch: 15 yuan/box; 100 box; *** 1500 yuan

2, advertising shop package production: 1000 yuan

3. Car rental fee: 1.600 yuan (the bus doesn't cross the river for half a day in 400 yuan/Taiwan; Cross the river in 600 yuan/Taiwan for half a day)

4. Award fee: 2,000-5,000 yuan.

5. Other current expenses: 2,000 yuan.

Subtotal: 6000- 1 ten thousand yuan