Analysis of the most comprehensive Taobao promotion and marketing method with big data

Analysis of the most comprehensive Taobao promotion and marketing method with big data

A few days ago, I was lucky enough to attend an e-commerce conference held in Shanghai. The performance on the stage can be said to be exquisite, lively and special! I will be deeply touched by this as usual, so I went home and wrote this article overnight, hoping to give some support to Taobao sellers who are fighting in the front line. The literary talent is not very good, please forgive me as usual!

First of all, let's talk about the background and situation of e-commerce development in recent years:

According to Alibaba's report, in the first half of 20 10, the internet consumption in China reached a terrible 473.4 billion yuan, which increased by about 13.8% in 20 10, and the accumulated internet consumption of netizens in China exceeded10 billion yuan for the first time, with an average monthly internet consumption of 206 yuan. In a blink of an eye, by 20 1 1 year, China's internet shopping expenditure will exceed half of the total internet consumption (55.8%), and it is estimated that the business scale of China's internet shopping market will reach 763.4438+0 billion yuan. However, behind the huge growth, e-commerce talents are very scarce. Because there are so many large and small enterprises, the whole industry is very chaotic, and the integrity system of the Internet is extremely worrying.

Some common problems of enterprises in e-commerce industry;

First, aim high-the purpose of the e-commerce Great Leap Forward is unrealistic, too hasty, stupid and flexible!

Second, be outspoken and generous-blindly investing in this industry lacks experienced talents. Many people don't know how to spend money and are eager for success, so they have made a lot of tasteless investments in it.

Third, I was overjoyed-what should I do if I missed the internal work example 5? I will fine 2000 tickets. If there are too many orders, I have to suspend business delivery. Seriously affect the customer experience!

Five key issues in e-commerce;

1. Product Focus

2. Shop floor plan

3. Promote marketing

4. Handling affairs and logistics

5. Customer stickiness and loyalty

So where is the most serious problem of e-commerce? Yes, it is Taobao! In the growing group of 3 million sellers every year, it is estimated that there may be 5 million sellers by 20 15 (90% of them are basically realized now). How to make your products stand out from the crowd and not be overwhelmed by the huge trend is the biggest topic: Taobao promotion.

First of all, summarize some key points of commodity appearance decoration:

Bao's above the fold should be clear, and it is better to have the effect of a magnifying glass. Put the corresponding details on the back. Fill in the details completely, which is beneficial to both search and customers' eyes. From the real panoramic high-definition image of the treasure to every detail of the treasure, just show it from the outside to the inside. However, we should pay attention to the color matching of pictures, so as not to affect the momentum of shops and groups. It is convenient to use the method of adding pen and ink to the picture, and the characteristics and advantages of concise appearance treasures. It's best to put some certificates and pictures in the baby to prove the strength of your store. This can make customers forget to trust you and promote buying! I will show my baby production drawings and packaging drawings when I deliver the goods, so that customers can see clearly the production process and packaging process of our products and show the simplicity of the sellers. In the customer service center and after-sales, there must be a clear guarantee, such as: seven days unconditional return, one fake and ten. This will make customers feel more secure. On the baby appearance page, put a screenshot of the praise of past customers after buying, or the record of hot purchases in the past! Elastic knot is relationship marketing, but there should not be too many products. The main push is probably the best relationship with the treasure on this page. Mobilize the whole store to sell. The homepage of Taobao shop should be folded, which is a remarkable product this week. After that, it has the effect of credential products, ranking hot in the month, probably aiming at the segmentation needs of customer groups, and forming a segmentation recommendation module. Messy stacking products are not a factor for the success of an online store.

Secondly, promotion marketing (traffic popularity first, then marketing).

No matter how good the products are, the shops will be beautifully decorated. But no one knows about you, it's for nothing! The most important thing for online stores is marketing promotion, but at the same time there is a shortage of talents. Believe our generous seller, you must have a deep understanding! So what should be done to promote it? What is useful? By hype? The success rate of this is about one in hundreds of thousands, and there are many side effects after the hype, which the average person can't afford. Through strong repentance? This seems unrealistic! As for marketing, there is no promotion of that marketing! ? Doing Taobao is not that easy. Share a classic sentence for everyone: "It is really Taobao marketing, which is far more difficult than any media. There are many parts, many rules, many products and many variables. There are brands and sales; There are products and things; There are fees and there are free ones; There is human flesh, there is self-help; It is necessary to play an extremely abundant role and maintain a high degree of vigilance and keen sense of smell at any time, otherwise it will not keep up step by step. Conclusion: There is no solution now, it depends on people. " Send righteousness and self-explanation!

Summarize the above two marketing promotion methods heard at the rally:

(1) Promotion requires people to sell where there is traffic, not wait. If you have the ability, you'd better try to sell on the whole network, so that talents can maximize the cost reduction!

(2) the whole process is handled. Simply put, it is to let all platforms have us. Then the brand will come out, otherwise!

(3) Develop the management strategy of the whole network! I think some people can't understand the above three items, which are too comprehensive and unrealistic for some small and medium-sized sellers. It's best if you know, but it doesn't matter if you don't. Now let me talk about some marketing tricks around me! Most of them are free! As long as you are willing to pay, there will be a return, and if you don't pay, there will be no return. Promotion is not waiting! We must take the initiative!

Free promotion in Taobao station:

(1) Taobao forum reply, the method of posting reply is well known, and the reply to the fine post must be fast, but it should also be serious. If you don't grab the front row, then you should reply seriously. Maybe it's a wonderful return? That will make a lot of money.

(2) Gangs post and reply in almost the same way as forums. If you can write the best post, if you can't, then change a Huaying post and send it to some related hot gangs. Maybe we can refine it. I used to be like Xu Le, which brought a lot of traffic to our store. Friends who are still telling confessions to gangs all day can try.

(3) Taobao forum self-help confession is here. At last, everyone knows it's over there. There is a "self-help advertisement" at the bottom of the forum homepage. You can grab it for 100 silver, which can be said to be completely free.

(4) Taobao posts, replies or sends, and repurchases stickers. Taobao posts and replies are similar to gangs and forums. A general rule is all in one, I believe you can understand! I want to make it clear here that it is very useful to buy back stickers. A few days ago, a man clicked in from there.

Taobao promotion fee:

(1) plus a consumer protection. This is necessary for opening a shop. Don't waste your breath

(2) You also need to buy a shop to decorate. I can't bear to part with this little money in the early stage, and I don't expect you to make any tricks in the later stage!

(3) Direct promotion of through train promotion is a very powerful promotion thing, with high-precision marketing and charge per click. A necessary marketing tool for sellers! But not everyone can play well because of this.

The most useful promotion method outside the station:

(1) Weibo must promote Sina, Netease, Sohu and Tencent Weibo. This is completely free and basically belongs to conventional knowledge.

(2) Blog promotion is of course necessary, QQ space, Sina, Netease, Baidu space and Sohu space; Just write an article and copy it to these four spaces. Although not everyone can do a good blog.

(3) Forum Post Bar promotes a lively platform and has a confession result that cannot be ignored! SEO must be done; According to the user groups of their products, send messages on the corresponding forums. Many forums have sections devoted to advertising and supply and demand information, and those places will not be deleted at all. But the results are probably not very few. So encourage everyone to write their own soft articles and post them in the hottest section, so the effect will be better. Can't write soft text, you can change others! If you can't even change it. Then you can confess!

(4) Q&A promotes Baidu Know, Soso Q&A, Sina Aiwen and Yahoo, which are the most powerful and lively Q&A websites in China.

(5) Baidu Encyclopedia promotion Baidu Encyclopedia promotion is relatively difficult, but the accuracy is very high. Basically, every word has an encyclopedia, and Baidu encyclopedia has a very high weight. Personally, I think it is necessary to do it if I have time.

(6) Baidu resume promotion Baidu resume is also a piece of fat, and it is easy to succeed. It is the best place to advertise the location of the store. The method is simple, that is, share his resume as he asks. As for your resume, you can go to some online websites to share a lot of resume articles, find a few articles to change and upload them. Everyone can try! It's best to see how others do it first. You will after reading it! Leave a message if you don't understand!

(7)QQ space promotion, this thing I believe can't be finished in a few days, so just do it.

(8) Supply and demand information promotion can go to some supply and demand information to announce the sale information, leave your own QQ number about the location of the store, and someone will contact you after seeing the information. These places are convenient places for pure confession. As long as it is not illegal, it will not be deleted.

(9) It is best to add some trade groups to 9)QQ group promotion, so as to avoid being t-listed as soon as advertising. Of course, a huge trumpet group is essential!

(10) mass sending actually has no effect, but if you have the ability, I suggest doing the following.

(1 1) promotion in different places is essential, and it is also the fastest and most obvious relative effect, and it is not bragging! It's all delayed I won't see the result for a while. This may not be very important, but we should not lose heart. We should face each other. After a week, about half a month, you will see that the flow of people in your store will gradually increase and business will be better! After doing the above promotion, the store has a flow, and when it is decorated, it will start marketing. Marketing, we should make full use of all kinds of marketing things, as well as various special services, membership system and so on. It can give customers a sense of urgency to turn around and kill second. Many people like to give IP members and Taobao shop members a little homemade discount! Membership opening: membership is very effective. With the purchase, there are more discounts. If you can mobilize to buy other products, it is the best way to "brush your reputation"! Send it when it's full, send a small gift or something. And reduce cash when it may be full. Sure, but be sure to indicate the weight and area of the package. With store coupons. These things are well used and difficult to sell! See the figure for the setting method: Note: There must be sufficient reasons for shops to do sports and discount (such as drilling, rushing to the crown, opening new stores, anniversary celebrations, holiday promotions, etc. Otherwise, every time customers come in, they will catch a glimpse of you doing a lot of exercise. Will customers doubt that your product is worth so much money?

Finally, I wish all sellers who are fighting in the front line a wide range of financial resources! Shop traffic is soaring step by step, and sales are soaring every day! At the same time, you are also welcome to communicate with each other. After all, this society is not as happy as working for itself.

The above is what Bian Xiao shared for you about the most comprehensive Taobao promotion and marketing method combined with big data analysis. For more information, you can pay attention to Global Ivy and share more dry goods.