Theme Planning of Mid-Autumn Festival Activities in Real Estate

Theme Planning of Mid-Autumn Festival Activities in Real Estate (5 Selected Articles)

In order to ensure the effective implementation of activities, it is often necessary to make an activity plan in advance. Activity plan is the detailed rules, steps and arrangements of specific actions of an activity. So what kind of activity plan is good? The following is the theme scheme (selected 5 articles) of Mid-Autumn Festival activities in real estate that I carefully arranged, hoping to help everyone.

Theme Scheme of Mid-Autumn Festival Activities in Real Estate 1 I. Organizing Committee of the Activities

1. Person in charge: Planning Department

2. Members: heads of departments

Two. Activity time: September 20xx.

Venue: Hyatt City Sales Office

Preparation: Telephone invitation of career counselor, external interception

Third, the purpose of the activity:

1. Promote the signing of contracts by customers who closed the business at the opening.

2. Improve the atmosphere of the on-site sales office that day and make the house very popular.

3. Make a name for Hyatt Hotel and promote interpersonal word-of-mouth effect.

Fourth, the theme of the event:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

5. Activity slogan: See the scenery to send affection, Mid-Autumn Festival ceremony.

Vi. Site layout: (one day before the opening)

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival; (Banners or couplets, within one meter of 5 yuan, five meters ×5 = 25 yuan)

Huge external wall suspension: width: height = 10Mx 13M, content of publicity activities; ( 130 m2 x 10 = 1300)

Hang eight red lanterns above the door. (26x8=2 10)

* * * Cost: 30+1300+210 =1540 yuan = 1600 yuan.

(2) Site layout: (the day before the opening)

1. Banner: Welcome to the sales office of Hyatt Regency.

2. Put a big moon cake in the lobby on the first floor; (The price of KT board or plastic material is unknown, and the budget is probably 300 yuan).

3. Set up a memorial archway at the entrance of the first floor, add two people to make moon cakes at the scene, and hang a tag on the top of the memorial archway to write moon cakes in hometown, so as to set off the atmosphere of making moon cakes and hometown; (archway plus raw materials and labor 1000 yuan)

4. Rent carpets, arches and stereos from the wedding company, (500 yuan).

5. Put 50 flags (4x50=200 yuan) on each floor passage.

6. A large (2.5-meter-wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added. (Cost 500)

* * * Cost: 2,600 yuan.

Seven, publicity strategy

1, DM poster promotion;

A. Publicity content: related contents such as project type and supporting advantages;

B. Time: August 30th, 20xx;

C. publicity form: pictures and words.

2, the venue is huge, and the exhibition board is publicized;

3. Broadcasting and publicity in venues; (available at the sales office)

4. People in the community are crowded with small banners that read: "Wangjing Square wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival Housing Sales Hotline: XXX "(20 yuan)

Activity flow:

New customers arrive at the sales center-enter the sign-in area to sign in-take the number sheet or serial number-customers gather outside the door-to maintain customers' mood before opening. At the beginning of the market opening, sales take customers to buy a house, customers who sign the subscription book for buying a house-sales take customers to the on-site egg-beating area-customers beat eggs and get lottery tickets-sales take customers to receive prizes and get the grades (with the subscription book and customer ID card)-and receive the prizes after checking.

(The real estate consultant will receive the whole process and introduce them one by one, so as to promote the transaction probability and tap the potential customer base.)

Eight. Activity cost

Location layout (giant+lanterns+couplets) cost 1600 yuan.

Indoor scene layout (kT board+archway) 2500 yuan.

Extrabudgetary expenditure, 500 yuan

* * * Cost: 4,600 yuan.

Theme planning of Mid-Autumn Festival in real estate 2 I. Time of the event

20xx September 27th (Mid-Autumn Festival)18: 00-21:00.

Second, the venue of the event

Mingcheng central square

Third, the theme of the event

full moon; a baby's completion of its first month of life

Interpretation of the theme: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm home atmosphere, implying that entering is going home.

IV. Purpose of the activity

1. Build a platform for close communication between owners and developers.

2. Establish the corporate image of the developer and further publicize the real estate.

3. Dig deep into potential consumer groups.

The estimated number of participants in the verb (verb) activity.

Mid-Autumn Festival party: 600 people

Mid-Autumn Festival reception: 400 people

Total: 1000 people

Intransitive verb campaign slogan

"Go home for dinner tonight?"

Interpretation of activity slogan: As a traditional festival in China, the Mid-Autumn Festival has a saying: "I miss my relatives more often during the festival", so the activity slogan can trigger this activity with a kind of inquiry from my relatives, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.

Seven. Activities and creative plans

L Promotion measures before the event:

1. In this activity, you can enjoy 9. 18 discount for buying a house on the same day (note: some restrictions can be set according to the developer's situation);

2. Make and give away some cultural promotional shirts at will;

3. Make Mid-Autumn Festival tickets with the words "Famous City" (the shape can refer to the moon cake shape);

The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers.

Theme planning of Mid-Autumn Festival in real estate 3 I. Ideas and objectives of the event

65438+

2. Strengthen the image publicity of the project and the influence of the project brand;

3. Promote communication with customers, show the strength and sincerity of developers, enhance customers' recognition of developers, and form the spread of corporate reputation;

4. Enhance the cohesion of the project circle and thank customers for their support.

Second, the theme of the event:

Mid-Autumn Festival Full Moon Neighborhood Love —— Mid-Autumn Thanksgiving Reception in Tianzhong Haoyuan

Third, the activity time:

September 12 (Friday, August 13th of the lunar calendar) 5: 00-8: 35pm.

Four. Location:

Ballroom of Tianlong Hotel (must be able to accommodate 250 people, equipped with stereo and microphone)

Verb (short for verb) Participant:

1, subscribed customers and some high-sincerity customers who have not subscribed.

2. Media reporters such as Tianzhong Evening News, Zhumadian Daily, Zhumadian Real Estate Information Network and Zhumadian TV Station (text photography).

3. Representatives of 3.xx Company, Ji Guo Company, Design Institute and Delian Company.

Participation mode of intransitive verbs:

1. Customer: The sales team will invite customers to the marketing center to collect the invitation coupons by phone.

2. Media: The developer calls and sends invitations.

Remarks: Make an invitation ticket and put it in the marketing center, which is divided into three parts: the first part is for admission, the second part is for winning prizes, and the third part is for receiving moon cake gifts. Each invitation ticket is limited to two people (a maximum of three people), and the total number of people is controlled at around 180-230.

Seven. Activity form:

Introduction of hidden items of buffet buffet cocktail party interactive game performance lottery

Eight. Content and process of activities:

Explanation of cross-time program arrangement

At 5 o'clock, customers arrived one after another and signed in to arrange background music. At the same time, the latest folding pages of the project will be distributed. Guests will sign on the signature board, and the signed guests will take photos in front of the signature board, which not only increases the importance of the reception, but also reflects the sense of belonging of humanity. After this activity, this signature board can be framed and put in the sales center as a souvenir to show the harmonious atmosphere of the project community. After the guest signs, put the lottery ticket into the lottery box.

At 6: 00, the opening actor sang "Full Moon Flower", which set off the festive atmosphere of the scene.

At 6: 05, the host made an opening speech.

6: 08 XX company representatives and customer representatives delivered speeches, and invited a customer to represent the guests and developers of this reception * * *, to show the respect of the developers for customers while enhancing mutual understanding; Customer representatives and speeches will be arranged by the developer.

At 6: 10, the host announced the main contents of the activity, mainly outlining the interactive games with prizes and lottery information.

At 6: 15, two songs, such as Henan opera and pop songs, were performed in the program table, which promoted the atmosphere at the scene.

At 6: 25, the representative of XX Company delivered a speech, announced the start of the buffet dinner, proposed a toast, introduced the description of the district and the future vision of the project, and thanked the customers for their support.

At 6: 30, there will be five performances, including song and dance performance, music performance and song singing, so that the organizers can communicate with customers and have a pleasant meal. You can invite customers to improvise.

6: 50 interactive game Mid-Autumn Festival prize quiz.

At 7: 10, the representative of Ji Guo Company gave a speech, and the first round won the prize to talk about the contractor's qualification, project quality and project progress. There were three lucky draws. The winners took the stage to smash the prize (imitating CCTV's golden egg game), and the representative of Ji Guo presented the prize.

7: 25 interactive game Mid-Autumn Festival prize quiz and project knowledge quiz.

At 7: 45, there are interesting performances and song and dance performances to increase the live laughter.

At 8: 00, the representative of the Planning and Design Institute gave a speech, and the second round of prize throwing talked about the architectural design concept and the superior quality of life that can be provided to residents. Five lucky draws, the rules are the same as above, and the representatives of the design institute present awards.

2 solos at 8: 15. The first one is an actor's solo, and the second one can invite the audience to improvise.

At 8: 25, the representative of XX Company introduced the latest sales policy, and the latest preferential policies of the project were announced in the third round of winning. Eight lucky draws, the rules are the same as the last one, and xx stands for winning the prize.

At 8: 35, * * * sang Friends together. At the end of the activity, the host and actor lead the song when the customer receives the gift, and the activity ends in joy.

Remarks:

Food and beverage fee standard: 80 yuan per person is recommended, and the estimated total fee is 200x80= 16000 yuan (to be finalized with the hotel).

Theme planning of Mid-Autumn Festival in real estate 4 I. Activity background

In order to further attract potential customers and increase customer introductions, this Mid-Autumn Festival activity plan is specially launched.

Second, the purpose of this activity

Improve customer loyalty and harmonious customer relationship; The introduction of commercial stalls is basically digested by old customers; Old customers bring new customers and drive sales through this activity.

Third, the time of this activity.

From September 6 to September 28, xx, every Saturday and Sunday for four weeks.

Four. The theme of this activity

Mid-Autumn Festival, go home and bring friends and family!

Verb (abbreviation of verb) The specific implementation plan of this activity.

(1) Contents of indoor activities: (Participants in indoor activities: old customers of Haiyun)

Enjoy the lights, solve riddles on the lanterns. Take down the riddle on the lantern ribbon at the scene. If the answer is correct, you can get it. Not if you can't guess.

The ancient rhyme of poetry. Take down the ancient poems and famous sentences on the moon ribbon. If you are right, you can get them. Not if you can't guess. Each customer can only choose one guess once, and there is no chance to guess wrong again.

Old customers draw lottery. All lucky draw customers have prizes, and 5 grand prizes are set to attract customers to participate.

Mid-Autumn Festival gift. All the regular customers will get moon cakes from Willie on Mid-Autumn Festival.

(2) Outdoor activities: (outdoor content participants: Haiyun's old customers and intended customers)

Cold meal: including fruits, oversized moon cakes, glutinous rice balls, sweets and other snacks. Please help yourself when the customers come.

Style performance: including Indian dance, street dance and other live activities, learning while performing, increasing customers' participation in games and prize-winning questions and answers. The host invited 9 1.2 Tian Yun to host.

Children's area: the original children's play facilities are free for children to play.

(3) Contents of old customers and new customers

Regular customers show their friends the house. Old customers with 1-2 friends can get a portable flashlight and friends can get a set of nail clippers. Old customers who bring more than three friends to see the house can get a set of fast food crisper, and friends can get a portable flashlight

Old customers take their children and show their friends around the house. Children get an extra children's musical cartoon toy.

Effective information reward for the first customer. Old customers: In addition to directly introducing the intended customers to clinch a deal with double points, old customers will also get a rebate immediately. This time, a new policy will be introduced, that is, customers who provide valuable information will be given a set of three 300 yuan beds if they have not made a deal after the sales staff's contact efforts; Customers who provide valuable information, through the contact efforts of sales staff, clinch a deal, get normal points and get instant rebates. New customers: if new customers provide valuable information, but the sales staff fails to close the deal after contact, they will be given a set of three 300 yuan beds; If you provide valuable information, the sales staff will make a deal after contact and hard work, and the rebate will be given immediately at the same price as the old customers. This policy makes Yi Labao a key reminder.

(4) This activity added room reservation discount.

After booking the room, the newly booked customers randomly draw words. The Chinese character consists of four words: "Zhong" 5000 yuan, "Qiu" 6000 yuan, "Tuan" 7000 yuan and "Yuan" 8000 yuan.

The purpose of this activity is to achieve a win-win situation for old customers, new customers, new friends, undecided customers and the company, and to achieve the goal of harmonious customers and promotion.

Theme planning of Mid-Autumn Festival in real estate 5 I. Purpose of the event

With the help of the Mid-Autumn Festival, a traditional festival in China, the owners of xx community were organized to hold some social activities to connect feelings. On the one hand, it is to strengthen the mutual exchange and communication between our development company and the owners, on the other hand, it is to do a good job in the preliminary work for the cultural construction of xx community. At the same time, we can fully establish the effective communication resources of the owner's word of mouth, make use of the old customer relationship, actively spread the information of the project activities, continue to promote the old and new activities, and use the activities to promote the unsalable products. With the opportunity of this networking event, the image and reputation of developers and xx projects will be enhanced, which is also an effective means to explain xx quality life to customers.

Second, the theme of the event

The Mid-Autumn Festival is full of affection, and xx offers true feelings-XX Autumn Owners' Meeting.

Third, the activity time

20xx September 20th17: 30-21:00.

Fourth, the venue

Xx new business department plaza

Verb (abbreviation for verb) participant

1, leader of the leading group for the development and construction of new residential quarters;

2.xx company leaders;

3.xx project team members, xx owners and surrounding residents, etc.

Activity of intransitive verbs

1, Mid-Autumn Festival party

Arrange Mid-Autumn Festival cultural performances to thank the owners and customers. The program lasts for 2 hours, including songs, dances, face-changing, cross-dressing and magic. , interspersed with the owner's lottery, the party finally arranged to taste the giant moon cakes with a diameter of 1 m.

2. Owner's lottery

All customers who buy a house in xx (subject to the payment) can participate in the Mid-Autumn Festival lucky draw, and participate in the lucky draw with the invitation letter of the Mid-Autumn Festival owners' networking activities.

Award setting:

First prize (1): fully automatic washing machine (value 1000 yuan);

Second prize (2): microwave oven (worth 500 yuan);

Third prize (3): soymilk machine/juicer (worth 300 yuan);

Memorial Award (10): rice cooker (value 100 yuan).

Lottery process:

(1) The customer directly fills in the personal information on the invitation letter, participates in the performance activities with the invitation letter, and puts the vice coupons into the on-site lottery box;

(2) The order of the lucky draw is to draw the commemorative prize first, then draw the third prize, and so on, which is interspersed in the program by the host, and the lucky draw personnel randomly select from the audience;

(3) Winning customers can present their personal ID card and invitation letter to the staff of the sales department to receive the prize on the spot. Prizes that are not collected on the spot will be kept in the sales department for one week, and if they expire, they will be regarded as giving up the prize.

3, guessing game

A crossword puzzle was arranged at the event site, and visiting customers and owners participated in the guessing game for free. Any customer who guesses the answer can exchange a gift (the gift is drawing paper and poker) at the front desk staff of the sales department.

Seven. Activity flow

1, 17: 30: guests start to sign in, visit the sales department and participate in the guessing game;

2. 18: 20: The guests are seated in the VIP area;

3. 18: 25: The host announced the start of the activity and introduced the guests;

4. 18: 27: Speech by government leaders (3 minutes);

4. 18: 30: Speech by company leaders (3 minutes);

5. 18: 35: Mid-Autumn Festival Gala performance (about 2 hours), interspersed with the owner's lucky draw;

6, 20: 40: The party is over.

Eight, the venue layout

There are 1 rainbow arches, 2 air columns, several wall banners (vertical), a performance stage and a set of props such as lighting, stereo and wireless microphone in the square of the sales department, and outdoor plastic seats are placed on site. From the gate to the Finance Bureau, colorful flags are evenly arranged along both sides of the green belt.

Holiday foods such as moon cakes, candy, melon seeds and purified water will be arranged in the VIP area of the sales department, the negotiation area and the VIP seats in the front row of the performance site.

Nine. Promotion and cooperation

1, SMS: 50000 (mainly for high-end mobile phone customers). Send it from September 20th to September 22nd (send the short message of the closing customer in advance).

2. Single page: 20,000 copies, 8K size, 150g double-sided adhesive paper. Distribute from September 20th to September 22nd.

3. Invitations: 800 copies. It was distributed to customers on September 65438, 2008.

4. TV streaming media: broadcast from September 20th to September 22nd.

5. The single page and invitation letter must be printed on September 65438, 2006 and delivered on September 65438, 2007.

X. personnel arrangement

General planning and on-site command: XX;

Goods procurement and performance negotiation: xx, XX;

Procedures and government coordination: xx;

Customer notification, invitation issuance and prize exchange: XX;

Site layout: xx, cooperation between engineering department and property department colleagues;

On-site customer reception: xx, all sales staff;

Order maintenance: xx, cooperate with colleagues in other departments of the company (the specific division of labor will be arranged separately).