Cuba and the teams participating in the University Super League this year.

The league starts in September every year and ends in June the following year. It is divided into three stages:

The first stage: preliminaries (every September-165438+ 10).

All provinces, autonomous regions, municipalities directly under the Central Government and special administrative regions shall organize preliminaries respectively, and the specific time, place and competition mode shall be determined by major sports associations of all provinces, autonomous regions, municipalities directly under the Central Government and special administrative regions or the preliminaries leading group established under the guidance of the organizing committee of CUBA League. The men's and women's champions in the preliminaries advance directly to the regionals.

The second stage: regional competition (next March)

According to geographical relations, the whole country is divided into four regions: southeast, southwest, northeast and northwest. The division method is as follows:

Southeast region: Shanghai, Jiangsu, Zhejiang, Anhui, Jiangxi, Fujian, Guangdong, Hainan;

Southwest China: Hubei, Hunan, Guangxi, Guizhou, Yunnan, Sichuan, Chongqing and Tibet;

Northwest China: Shanxi, Shaanxi, Gansu, Xinjiang, Qinghai, Ningxia, Inner Mongolia, Henan and Hong Kong;

Northeast China: Beijing, Tianjin, Liaoning, Jilin, Heilongjiang, Hebei, Shandong and Macau.

The regionals will maintain the scale of 64 teams, with 65,438+06 teams (8 males and 8 females) in each division.

The men's and women's competitions in each division adopt the form of grouping and circulation first and then cross-elimination, and decide the champion of the division. The men's and women's champions and runners-up in each division advanced to the national finals (quarter-finals).

The third stage: the national final (April-June)

Women's quarterfinal

The competition system will be adopted. First of all, the two teams entered the final through the single elimination system, and the final adopted the home and away two-turn system. If the organizer enters the finals, the second finals will be moved to the location of the visiting team; Otherwise, the right to host the second Games will be decided by the two teams that entered the finals by drawing lots.

(2) Men's quarterfinals

Each round adopts the home and away two-turn system until the champion is decided.

The competition adopts 1998-2002 basketball competition rules (now the new competition rules are adopted after the State Sports General Administration has promulgated them). All competition time is controlled in four times, each time 10 minutes, and a technical pause is added in the second and fourth quarters respectively.

Fourth, the road to nation-building.

The success of a cause needs foresight and opportunity, and it also needs unremitting efforts and like-minded allies. From 1985 to 1996, China University Basketball Association has been struggling and exploring to promote the popularization and development of basketball in colleges and universities for eleven years, relying on several thousand yuan of annual activity funds and occasional external assistance. The cohesion and appeal formed during this period made organizational preparations for the establishment of CUBA League in the future. Since the early 1990s, Professor Gong Peishan, then vice-chairman and secretary-general of the Basketball Association, has started a grand plan: to build a national college basketball league with larger scale, wider influence, higher level and purer, and fully release the vitality and energy of college basketball. Professor Gong felt the pulse of the times and saw the great changes brought by social transformation and system reform to various industries. But at that time, the sports market in China had just begun to develop, and there were unpredictable risks in management system, market environment and business model. Apart from generous donations, few people are as interested in establishing and running a national college basketball league as Professor Gong expected.

Like most successful businessmen in Jiangsu and Zhejiang, Zhang Ningfei has a strong pioneering spirit and keen business intuition: 1988 graduated from the Department of Materials of Zhejiang University, stayed there as a teacher with excellent results, joined the business world two years later, entered an import and export company in Shanghai to engage in international trade, 1993 embarked on the road of entrepreneurship, successively served as the general manager of Hangzhou Keaike Clothing Co., Ltd. (predecessor of Henghua Group), and soon went to the United States to work. After earning the first bucket of gold, Zhang Ningfei did not focus on expanding business scale and occupying market share. He began to seriously think about the social responsibility and life planning of entrepreneurs. Growing up in a teacher's family and studying teaching in colleges and universities gave him the impulse to invest in education. By chance, Chen Nan, the head coach of Zhejiang University's men's basketball team who was grateful to Zhang Ningfei in college, revealed to him Professor Gong Peishan's idea of establishing a national college basketball league. Zhang Ningfei was heartbroken. He vaguely feels that this is a way to support education and repay society, and it is also an investment field full of opportunities.

Zhang Ningfei once played basketball for Zhejiang University for four years. In his mind, there has always been a lingering basketball complex. Because of business relations, Zhang Ningfei travels between China and the United States all the year round. He has a deeper understanding of the great contrast between the basketball systems of the two countries than the average person. Especially for the NCAA National College Basketball League, a well-known event in the United States but little known in China, his interest is not limited to understanding. "Let Cuba become the NCAA of China" is Zhang Ningfei's initial idea and goal.

Henghua Group is a medium-sized private enterprise with weak financial strength. Its main market is in the United States, and there is no need to carry out large-scale marketing activities in China to enhance its popularity. Zhang Ningfei's investment in CUBA League has puzzled many people. Zhang Ning Fei himself firmly believes that CUBA League will shine like a diamond as long as it is carefully carved, so he made a long-term investment plan from the beginning.

1April, 996 10, 67-year-old Gong Peishan and 30-year-old Zhang Ningfei met for the first time under the facilitation of Chen Nansheng, head coach of the men's basketball team of Zhejiang University and deputy secretary-general of the Basketball Association, and reached an understanding on co-hosting the first National College Basketball League.

On June 6th, a symposium on "Developing College Basketball and Cultivating Basketball Talents" was held in Renmin University of China. Experts and scholars from education, sports and journalism get together to discuss business plans. Zhang Ningfei expressed his willingness to help the development of college students' basketball at the meeting.

165438+1On October 28th, the signing ceremony of investment cooperation between China University Basketball Association and Henghua Group Co., Ltd. was held in Zhejiang Hall of the Great Hall of the People, which formally confirmed the name and purpose of CUBA League.

1997 65438+1On October 27th, the "Coake" Cup National College Basketball Competition was held in Hangzhou, marking the "trial operation" stage of CUBA League.

On February 1, the State Sports Commission listed CUBA League in the national competition plan for 1998.

On March 14, Henghua Sports Development Co., Ltd. was established and officially started the packaging, promotion and market development of CUBA League.

On April 1 1, the State Education Commission officially approved the organization method of CUBA League.

165438+1On October 30th, the inaugural meeting of the Organizing Committee of CUBA League was held in the Hong Kong Hall of the Great Hall of the People.

1March 99819th, the opening ceremony of the first CUBA League was held in CCTV. Many celebrities from education, basketball and literature and art circles gathered together. In the passionate Song of Cuba by the famous singer Liu Huan, Cuba set sail. The first CUBA League officially began.

On March 25th, the Organizing Committee of CUBA League organized a delegation to the United States to make a special trip to inspect the organizational experience and development of NCAA League.

The hot scene of the first CUBA League can be described as "blowout". * * * A total of 6 17 university teams and 9 130 athletes and coaches from 26 provinces, autonomous regions and municipalities directly under the central government participated in various stages of competitions, with more than 2,600 competitions and 654,380,460 on-site spectators. CCTV played 20 games in the final stage. From "the valley" to "the flowers are blooming", the pent-up enthusiasm of the college basketball circle has come out like an avalanche in generate. In many areas, CUBA has become a major event of local basketball, and there has been an unprecedented "basketball fever" on university campuses. "CUBA phenomenon" brought a fresh wind to China basketball, which was at a historical low point at that time, and made many people concerned about the process and development direction of sports reform in China very excited.

On the basis of the expected results of the first league, the competition system of the second CUBA league was adjusted. The original "dual track system" of A and B leagues was "merged", and the natural annual competition was changed to the academic year competition. The north-south partition is further divided into southeast, southwest, northeast and northwest. After the reform, the overall level and intensity of the league have been greatly improved. In view of the fierce "fraud" in this tournament, the organizing Committee resolutely and decisively took measures to severely punish the nine teams involved. For a time, Cuba's "fraud storm" became a hot spot in media reports, causing great shock and repercussions in universities and society.

Since the third league, CUBA has established a stable national league system. This paper introduces the competition rules of CUBA with the characteristics of "unchanged competition conditions, fixed competition time and favorable competition system for systematic training of participating teams". The scale and influence of the league have been steadily improved, and the participating institutions have higher visibility and wider regional distribution. Some well-known universities that haven't teamed up for many years, such as Tsinghua, Nankai, Nanjing, Wuhan, Harbin Institute of Technology, Sun Yat-sen University and Southwest Jiaotong University, have all strengthened their team building and entered the regional competition by their own strength. Many colleges and universities in remote western provinces have also joined the CUBA family, and the entire CUBA League has shown a thriving development momentum.

In the fourth session, CUBA League entered a scientific and standardized track, and began to try some new ideas and practices in the organization and promotion of events. For example, the competition in the Southeast Region is hosted by the Competition Management Center of Jiangxi Provincial Sports Bureau. By utilizing and developing campus and social resources and markets, the socialization of CUBA League can be improved. The Northwest Division was hosted by Xinjiang University, and CUBA League began to radiate to remote provinces with smaller higher education in a planned way. In view of the fact that the 12 teams suspended for cheating in the previous three leagues have made profound reviews and taken active rectification measures, the Standing Committee held a working meeting in Changchun and passed a resolution to lift the punishment and resume the qualification. This makes the pattern of the whole alliance more complete.

The 5th CUBA League further embodies Cuba's strategy of "going west" based on the big cities in the east. The organizing committee consciously chose the central cities in the western region to promote the games. For example, Guilin, Guangxi, where basketball games have not been held for many years due to the adjustment of sports layout and structure, and Xining, where the level of economic and social development is relatively backward, caused great sensation in the local area and became hot events that the media rushed to report and the masses loved. Although the sudden SARS epidemic disrupted the organization plan of the fifth CUBA men's and women's semi-finals, the League Organizing Committee did not give up and responded negatively. With the joint efforts of all parties, through careful deployment and solid work, the fifth CUBA League finally came to a successful conclusion. This fact not only proves the cohesion of the league and the organizing and coordinating ability of the organizing committee, but also marks the basic maturity of the operation mechanism of CUBA League.

The upcoming Sixth League will push Cuba to a new historical starting point. Strengthening the strategic cooperation with CCTV in an all-round way and expanding the scale of TV broadcast have become a main line of this tournament. To this end, the organizing Committee once again made major adjustments to the schedule and competition system. Extend the deadline of regional trials from165438+1early October to 65438+February 15, and adjust the start date of regional trials from the original 165438+ 10/5. In terms of competition system, the men's quarter-finals changed from single elimination system to home and away double elimination system, and the women's quarter-finals expanded to the women's quarter-finals. The mixed competition system is adopted, with first grouping and then cross-elimination, and the third runner-up in the championship will play home and away games. The adjusted schedule is more compact and the competition is more intense, which creates favorable conditions for the overall broadcast of TV stations.

After seven years and five sessions of rapid development, CUBA League has the following four characteristics:

More famous. More and more colleges and universities are aware of the positive role played by CUBA League in improving school popularity, promoting inter-school sports cultural exchanges, promoting campus cultural construction and implementing quality education. And increased attention and investment in team building, and the scale, influence, team quality and operation level of grassroots events have been continuously improved. Take the preliminaries of provinces, autonomous regions and municipalities directly under the Central Government for example, the total number of participating teams reached more than 700, the total number of games reached more than 2,700, and the audience reached 6.5438+0.9 million. Among them, the qualifying teams in Henan Province covered 654.38+04 of the 654.38+07 prefecture-level cities in the province. Some competitions were broadcast live by Henan TV, and the preliminaries were held in Zhejiang Province. Generally speaking, most areas of CUBA preliminaries have received strong support from local education and sports administrative departments, strong assistance from university sports organizations, and universities have responded positively, making useful attempts in competition packaging, news promotion, activity promotion and market operation.

The level of motor skills has been significantly improved. It shows that the physical quality and basic skills of athletes, the quality of team's tactical application and cooperation, and the confrontation and wonderful degree of competition have been greatly improved and improved. High-level teams have formed a relatively fixed style of play. After years of college training and many times of CUBA league training, some top players have the strength to enter sports teams or professional clubs. Taking the 5th semi-final of CUBA as an example, the average height of the men's team is 1.92m, the highest height is 2.04m, the average height of the women's team is 1.80m, and the highest height is1.89m. The strength gap between the two teams is obviously narrowed, and 80% of the matches are within 10. On the whole, the top eight men's teams in Cuba have reached or surpassed the level of the youth team. For example, Huaqiao University and University of Electronic Science and Technology of China can score more than 20 points in the official competition with the provincial youth team, and Wuhan University of Technology has repeatedly defeated the Hubei men's basketball team, a middle-class team in the second division. The women's champion and runner-up teams have reached the level of quasi-professional teams. For example, the women's basketball team of Tianjin University of Finance and Economics beat the top five women's basketball teams in Heilongjiang, which ranked second, by more than ten points in the official competition. In addition, in the 5th National Urban Games last year, the men's basketball team of Hunan University and the women's basketball team of Qinghai Normal University participated in the basketball competition on behalf of Changsha and Xining respectively. Among them, the men's basketball team of Huda, which failed to enter the fifth quarter-finals of CUBA, beat three professional teams in a row and ranked sixth among 12 teams. After years of college training and many times of CUBA league training, some top players have the strength to enter sports teams or professional clubs. For example, Jing Wong, a member of the Wuhan University of Technology Men's Basketball Team, officially joined the Guangdong New Century Men's Basketball Team last year and is expected to play in the National Men's Basketball League A and B this year.

The degree of socialization has been continuously improved. Except for college students and middle school students, people of all ages and knowledge backgrounds have shown increasing interest in this event. The influence of CUBA League has spread to all fields of society, and its positive and healthy social image and development concept of keeping pace with the times are more deeply rooted in the hearts of the people.

Industrialization has achieved initial results. After five years of brand building and market building, CUBA has attracted Motorola, MasterCard, FAW-Volkswagen, China Telecom, Tietong, Sheng Da Electronics, CECT Mobile, Phila, Li Ning, Conway, Double Star, Red Bull, South China Li Sheng, Wilson, Hongdu, Kangbain, Zheng Da Freda and other companies to join in cooperation and become social organizations and private enterprises. Starting from the 5th CUBA League, the organizers of the League began to take the development of intangible assets as the main direction and strive to "make the cake bigger". At present, there are two main contents in the market expansion plan being implemented: first, establish a partnership with Anta, one of the "leading" domestic sporting goods industries, promote CUBA League by brand alliance, develop a series of logo products, and fully enter the basketball market; The second is to open the "Cuba SMS Paradise", develop wireless value-added services based on the network, and improve the level of industrial operation. From tinkering to leaping development, CUBA League, which was founded only five years ago, is gradually increasing its market development.

Sixth, scale influence.

In China basketball, CUBA can be called the event with the widest coverage, the largest number of participants and the highest level of education. Behind her are 1 0,000 colleges and universities,10.3 million college students and 2 million faculty and staff, and there is a larger joint group, including more than 20 million high school students who dream of going to college and countless university alumni and students' relatives. Such a broad social foundation determines that Cuba cannot be lonely.

Since the establishment of 1998, CUBA League has maintained the scale of 600-700 teams and nearly 10,000 athletes and coaches, more than 2,400 grass-roots selection competitions, 160 regional competitions and 15 men's quarter-finals and women's quarter-finals, which have had a wide, in-depth and lasting impact on universities and society throughout the country. The competition system is perfect, the competitive level is steadily improved, the social influence is rapidly expanded, outstanding talents are constantly emerging, and the brand building and market building have achieved initial results. China Basketball is known as the "Hope Project".

Take the fifth CUBA League as an example. According to estimates by authoritative organizations, the audience of the men's and women's semi-finals of the 5th CUBA League reached 2.2 billion, which was second to none in all kinds of amateur sports competitions and comparable to professional leagues in social awareness.

The monitoring data of authoritative media can also illustrate Cuba's influence. Since the establishment of 1998, CUBA League has been one of the events regularly broadcast by CCTV. According to the ratings survey provided by Sophomore Media Research Institute of CCTV, the average ratings of nine broadcasts of the 5th CUBA Men's Quarterfinals and Women's Quarterfinals reached 0.8, and the highest was 1.3. More than the "last A". Therefore, CCTV adjusted its program resources and decided to take CUBA as a breakthrough to cultivate outstanding projects in the field of student sports competitions. Seven, system construction

The extraordinary and leap-forward development of CUBA League in a short period of time is inseparable from the organizers' insistence on the purpose of "developing college basketball and cultivating basketball talents" and the socialized and industrialized operation mode. Its characteristics can be summarized as one sentence, that is, "educating people is the purpose, culture is the characteristic, and brand is the advantage".

1, the core idea of CUBA-educating people

(1) Establish and improve the competition system with the goal of establishing a brand-new basketball talent training system.

To establish a scientific talent training system, we must first have a reasonable competition system. As early as the league brewing stage, CUBA Organizing Committee made a special trip to the United States to inspect the National College Basketball League, and compared the draft competition system with the one with the longest running time, the most experienced organization and the most perfect competition system in the world. After repeated argumentation and small-scale trial, the basic competition system framework of 1998 was established. In the process of implementation, some opinions are concentrated. The organizing committee has been brainstorming and proposing amendments, such as establishing a sequential vacancy filling mechanism and canceling the five-minute finals. , which embodies the universality and representativeness of the league, makes the CUBA competition system more in line with the basic law of the development of basketball in colleges and universities, is conducive to improving the level of sports technology on the basis of popularization, and is conducive to producing more talents quickly.

(2) Organize the training of coaches and referees in a planned way to provide talent guarantee for the sustainable development of the league.

Since the first league tournament, the organizing committee has organized a training activity for coaches and referees regularly every year, and hired professional coaches or experts with rich coaching experience and deep attainments in the field of basketball training theory and methods to teach, so as to promote college coaches to update their concepts, understand and learn advanced basketball concepts and training theories, improve training methods and means, and improve the scientific training level; At the same time, according to the principle of voluntariness, young PE teachers and college students in colleges and universities are organized to participate in referee training and technical level examinations. In view of the fact that the English level of basketball referees in China is generally not high and it is difficult to adapt to the requirements of international competitions, the organizing Committee tried to announce English on the spot by organizing referees' English study, which improved the enthusiasm and practical application ability of referees. 1998 Up to now, CUBA has trained 380 coaches; More than 300 first-class basketball referees have been trained, 60% of whom are college students. The organizing Committee insists on bold use of those with outstanding conditions and level in student referee. For example, Zeng, a Ph.D. student in the Department of Water Conservancy Engineering of Huazhong University of Science and Technology, once enforced the fourth CUBA League Finals. Through planned training, CUBA has trained and brought up a team of coaches and referees with high cultural level, strong professional ability and reasonable knowledge structure.

(1) Establish a reserve talent selection and training mechanism based on the basketball talent training base and draft camp.

In order to let a large number of excellent basketball seedlings be discovered as soon as possible, receive formal and systematic training in middle schools, lay a solid cultural foundation, and make full preparations for entering universities, the Organizing Committee of CUBA League began to establish basketball talent training bases in middle schools with excellent basketball training and cultural learning conditions nationwide from 1998. Up to now, more than 30 basketball talent training bases have been officially listed, and in just six years, a large number of outstanding players have been delivered to major college teams. At the same time, in order to further expand the scope of college material selection and let more young people with basketball talent realize their dream of going to college, CUBA also launched the annual draft summer camp, which provided a two-way exchange opportunity for college coaches and excellent middle school basketball players. In the past six years, CUBA*** organized four draft summer camps and one draft winter camp, and more than 65,438+090 campers were selected by various university teams. Through these two measures, CUBA has taken a solid step in developing upstream resources and establishing a training and selection mechanism for reserve talents. (4) Severely crack down on cheating in athletes' qualifications, prevent and put an end to unfair enforcement by referees, and resolutely safeguard the spirit of fairness and justice.

An ecosystem conducive to the growth of talents must have measures and means to prevent and control "pollution". "Anti-counterfeiting" and "anti-smuggling" were originally closely related to rectifying and standardizing market order and strengthening social order, but in recent years they have become hot topics when people talk about sports competitions. Pornography in Sports reflects the pernicious influence of "circle culture" and "hidden rules". In this regard, the practice and experience of CUBA League is worth learning. Cuba prohibits over-age or retired athletes from professional teams from participating in leagues. In order to eradicate the long-standing fraud in college sports competitions and maintain the purity of CUBA League and the principle of "fairness and justice" in sports competitions, from the first league, the organizing committee of the League eliminated all interference and widely mobilized the masses, and severely punished the teams and individuals who violated the rules with the attitude of "finding together, verifying together and handling together". In the first five CUBA leagues, there were 15 teams who were punished for "cheating" by canceling their competition results or being banned. At the same time, in order to put an end to the phenomenon of "black whistle" in the competition, CUBA attaches great importance to the construction and management of the referee team.