Fish pond said

Listen to my story and live your own life. I am a political commissar who can cook fish soup!

A coincidental scene, when I ordered a takeaway payment, I saw the advertisement of "Super Food Card", forgot what made me click in, read its information and bought it.

Why did you buy it? Because I can "take advantage", I bought a card, 10, and the first order was free of 8 yuan. Later, I used it three times, and each time I was free of 6 yuan. So far, I have taken advantage of 16 yuan.

So I was a little proud: "Look, that day was really a good decision!" " "From the result, it is really good, so why did I turn a blind eye to it many times before?

I thought about it, maybe I have a resistance to buying membership cards, coupons and other bundled promotions. For example, the advertisement push on the APP is humanized, because it can be skipped, while the barber shop, or the full name, would be more appropriate, beauty salon.

Whether it's shampoo or haircut, I've been selling all kinds of membership cards, which is really annoying, so I blocked this kind of information after a long time.

This is a cognitive "obstacle" caused by emotional disorder, commonly known as blindness.

I think many people, like me, are more resistant to this "ahead of time" consumption behavior, thinking that businesses are making use of the time difference to make our money, and they may abscond with the money.

In this scenario, we set ourselves as the "weak/interest-impaired", while the merchants are the "exploiters", and there are conflicts of interest between the two sides.

In the above story, "Hungry" and "I" won * * *, and I got benefits, while the platform had traffic and more commissions; In this process, the benefits of the two are not equal, which can not deny that "rational" purchase of membership cards is a win-win behavior.

I added a qualifier: rationality. Rationality here refers to buying according to actual needs. If I rarely order takeout at 1 several times, then I don't have to buy a food card; If I don't live in a certain neighborhood for a long time, I don't have to buy or buy a haircut membership card with the lowest discount.

Consumption is the behavior of both parties with their own choices. If you are hungry, you can order food or have a beauty pageant. Barber shops, coffee shops, reading clubs, etc. For the scene involving "advance payment", we can say yes or no.

In a sense, our freedom of choice is higher than that of merchants, and it is our right to choose a merchant that is most beneficial to us.

From this point of view, we are not weaker than merchants, but the social impression of "shopkeepers bullying customers" has been preventing us from treating this problem rationally.

Aside from the influence of emotions, consumption is a process that drives choice and is worth enjoying. Of course, the premise of enjoyment is to "think" that your choice is worthwhile, rather than being tempted by merchants.